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Starting a Business Blog

Business Blogging Tips for Beginners

Are you ready to start a business blog? The key to blogging is writing great content, being consistent, and focusing on your writing for your niche rather than dreams of being the next big blogger. Good bloggers with good content will find loyal readers, it’s just that simple. Blogs are easy to setup and easy to maintain. All you need to do is:
  1. Figure out what you want to blog about. Focus on a specific topic.
  2. Write several introductory posts that focus on: a. Who you are. b. Why you do what you do.
    c. Tips you can share related to your products or service.
    d. Known issues in your area of interest and how you fix and/or work around them.
    e. Experts or Headline News in your area of interest
    f. Commentary on the posts of other bloggers in your niche
  3. Select a blog site that works for you: a. Blogger b. Wordpress
    c. Typepad
  4. Take the time to get a nice, professional, premium theme for your blog template.
  5. Figure out what links or banner images you want to add to your blog, don’t go banner crazy. The focus of your blog should be your writing, not your affiliate links.
  6. Schedule your blog posts before hand; write several posts at one time and then schedule them to post throughout your desired timeframe.
  7. Go out there and introduce yourself to other bloggers. Leave comments on their pages and add your favorite bloggers to your blog roll.
  8. Share your blog and specific posts to others online. Repost your best blog posts on your favorite networks or include them in your newsletter. Add excerpts of your posts on social networking spaces, as promotional teasers and link builders.
  9. Post your blog posts on social bookmarking sites making the most of your tags to highlight keywords.
This post is an excerpt of my eBook, 'Selling Your Products and Services Online'. You can get this ebook + 3 more in my 'How to Sell Online' ecourse for Beginners.

Also watch my Blogging for Beginners Video series. Download available for $49 with discount code: B4B49 | code expires after the first 49 uses. [more details here]
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Poetry Week moved to April!

We are inviting poets to join us all of April to celebrate Poetry Month. I have moved our Poetry Week for the POV Lounge to April. If you are interested in celebrating Poetry Month with us, find out how you can get your writing showcased on our website and spotlight on the POV Lounge. All Poets are welcome!!!

Start submitting your poetry today!!!!

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Have you Signed???; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: white; background-position: 100% 0%; background-repeat: no-repeat no-repeat; ">As mother's we are constantly enforcing good habits onto our children. One that I am going to enforce on mine and practice myself is not texting and talking on the phone while driving. I've never been one for texting but have been know to answer the phone when driving. I've never invested in a blue tooth bucause quite frankly I'm not on the phone that much. So today I signed Oprah's pledge today to make my car a no phone zone. You can sign right here.

Our children watch us constantly. They learn from us. So we might as well let them see the safety in driving by practicing what we preach. Won't you take the time to sign the pledge? In a split second your life can change as well as changing the life of someone else. So today, stand up with me and sign the pledge.

Disclaimer: I have not been asked by Oprah or any of her people to post this. I'm doing this on my own.
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The Business of Looking Good: Addition Elle

Most of the time I am either all business talk or all mom talk, but today I wanted to say a little bit about fashion. After all we business women and busy moms have to look good and feel good before anything else in our lives can work! Well, today I have to say that I am loving the attention fashion labels and clothing lines are giving to women with Curvy Body Types. Two of my top finds: Addition Elle the new Online Shopping website for Plus Size Fashion and Vogue Italia's recent launch of Vogue Curvey, a site that celebrates chic voluptuous stylistas.

Finally, a pair of jeans made just for your curvy body type. Visit Penningtons' online store for denim in dark blue and black! And be sure to let me know what you get! I am on a mission to update my own wardrobe, (the time is quickly approaching for 2010 business expos and conferences), SO when I get my new digs I'll post them for you to see. And if you have your own Plus Size Clothing line or you know of one that you would like to share, please add a comment below.

addition-elle plus size fashions for curvy women

Related: Vogue Italia launches Black and Plus-Size Sites
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PresGuru Print's Small Biz Hump Day Promotion

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• 2-3 custom business card designs with 2 variations for you to choose from
See Design Example 1See Design Example 2
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Each week PresGuru Print will provide one entrepreneur / small business owner with a 40-55% discounted design and printing package that includes free UPS ground shipping (within the United States). To enter the promotion, leave a comment on the promotion page and include your business industry in addition to why it's important for small businesses to help one another.

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7 E Book Mistakes

Why are some authors doing so much better than others? We've discovered seven key mistakes that most eBook authors make (and in doing so, hold themselves back from major success):

  1. They don't write to a specific, target audience.
    The biggest mistake most eBook authors make is they don't clearly define, identify and visualize who they are selling their eBook to. On the Web, to be successful, you must write to a specific group of people who have specific interests. Make sure that you know exactly who is going to buy your eBook, and where you can find them online.

  2. They don't automate as many of their business activities as possible.
    Selling eBooks, though it is highly profitable, is not a business where you make hundreds of dollars per sale.

    Automate everything you can - credit card processing, eBook delivery, as much technical support as possible to keep your eBook publishing and sales costs to a minimum. If you can't automate a function, delegate it to someone else.

  3. They don't have a compelling title for their eBook.
    When selecting eBook titles, use words that convey the benefit of what's in the eBook, as well as words your audience is familiar with.

    A bad title for an eBook: "Online Marketing for Newbies." A good title for the same eBook: "97 Ways to Promote Your Website - No Experience Required."

  4. They try to cover too much ground.
    Many eBook authors convey a lot of information but don't cover anything in-depth. As a result, they never fully explain anything in enough detail to provide any useful value to their readers. This is a very bad mistake to make, especially when it comes to how-to eBooks, which happen to be the best type to write.

  5. They are not proactive in marketing their eBooks.
    It would be nice if marketing for your eBook simply happened on its own - but it doesn't. You have to do it yourself. After you've published your eBook and promoted it to the people on your own mailing list (if you have one), then you have to contact other website owners and persuade them to be your affiliates. You should do this continually.

  6. They don't differentiate their eBook from its competitors.
    When you choose a topic for your eBook, even if there are a hundred other eBooks out there on same general subject, choose an angle for yours that will make it easy for yours to be distinguished from the others.

    For example, right now job-hunting eBooks are very popular. There are dozens that are big sellers. "Secrets of Breaking Into Pharmaceutical Sales" has a very specific title that sets it apart from the competition, and is aimed at a clearly identified target audience. Incidentally, it's selling very well itself.

  7. They write and publish eBooks that nobody will pay for.
    Many eBook authors write about information that either people can get for free, or that people are not actually interested in enough to pay for the information.

    Before you invest weeks or months into the writing and publishing of your eBook, invest a little time investigating whether other eBooks published in the same subject area are selling on the Web.

    So, there you have it - the seven big mistakes to avoid when writing and publishing eBooks. Remember, the opportunities are plentiful - and huge - right now for anyone who wants to become a best-selling eBook author. Simply use common sense, follow our advice, and let your literary career flourish!
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I guarantee that if you purchase our Voluptuous Bath Wrap™ you will appreciate the quality of the luxurious fabric and fit that will completely cover your curves. The Voluptuous Bath Wrap leaves your hands free when styling your hair or applying lotion on your body. You don't have to worry about the bath wrap coming loose or falling away from the body.Your satisfaction is guaranteed with our 100%, no-questions-asked iron-clad money-back guarantee. If you aren't absolutely thrilled with th Voluptuous Bath Wrap™, just send the product back within 30 days and we'll refund 100% of your purchase price (minus shipping and handling). No questions asked!holiday-1.gif
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Let's face it, women are experiencing confusion, overwhelm and quite frankly have become
discouraged about starting or even building their online business.

It's a struggle to manage day to day business activities while fulfilling your other roles.

It's time for BREAKTHROUGH!

Win a FREE Breakthrough Mentoring and Coaching program pass $349
Breakthrough is my 12 week system to breakthrough to new horizons in your
personal, spiritual and business life!

Participants will receive 2 group calls per month plus other transformational components
supported by assessments, supplemental audios, coaching, mentoring and more.

There will be two winners!

There will also be consolation prizes.

We will use the Random system to select the winners.

The deadline to enter is March 3.

Go to

Someone's got to win it might as well be you!

Live a big, bold, beautiful and delicious life!
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A Conversation with T. Nicole

Interviewd by Business Support by Mittie

February 26th 2010

Q: So first of all T. Nicole, I would like to say thank you for doing this interview with your scheduling being as hectic as it is with the release of the new book, "My Own Terms II: Never Settle. Tell us about the book, and what inspired you to write the sequel to "My Own Terms" so quickly?

A: My Own Terms 2: Never Settle picks up where My Own Terms let off. This book duo follows the life of a woman that is fed up with dealing with the controlling antics of her husband. After numerous events, she decides it's time for a change. Inspiration for these two books came from several life experiences of myself, friends, and family.

Q: The main character Shana seems so real! Is she a combination of women you know? Or is she based on one person in particular that you know or have met?

A: Shana is definitely a combination of myself and several of my friends. She is no doubt a handful....

Q: Tell us about the main character, Shana. Has her character grown and evolved or does she have the same attitude as she did in "My Own Terms"?

A: Shana does show growth in the sequel to My Own Terms. She learns to deal with situations differently, which in turn give her different results.

Q: Did anyone you know personally, inspire you to write?

A: I can't necessarily say that one person inspired me, rather a few people inspired me to follow my dreams.

Q: Do you feel as if the sequel to My Own Term helped you grow as a writer? If so, in what ways?

A: It definitely has and those who got to read a little of it have told me the same. It gave me more displicine and my characters were more developed.

Q: So the book was released today, are you getting the response that you expected?

A: I am so happy that I am getting the response that I hoped for. People are getting their copies and I am just so happy.

Q: So what's in the future for T. Nicole, what cities would you like to visit this time around that you didn't hit when the first book was released?

A: I will want to get up to New England, down South, and out West. I have to put some frequent flyer miles to work.

Q: Now that you have "My Own Terms" and My Own Terms II: Never Settle" officially released, what's next? Do you have any more project in the works?

A: I have one more title coming out this year which I am especially excited about. In addition to that, I am working on a non-fiction title.

Q: Is there anything you want your fans to know about you?
A: I want my fans to know that I do what I do for them.

Q: Where can both books be purchased?

A: Both books can be found on my website as well as on

T. Nicole
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Curves, College, Kids and More...

It's been awhile, but here is a quick list of the latest mommy topics on the Black Moms Club. Before I get to the list, two quick things. If you want to earn an online degree, but don't have the money, Project Working Mom 2010 is your chance to win a scholarship and go back to school: Click Here to Learn More. Also, if you are on Facebook, visit the Black Mom's Club FB Page.

Things Black Moms are talking about on the BMC:

More to come,
LaShanda Henry

p.s. Mompreneurs don't forget to visit our sister site Black Business Women Online:
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Maplewood, NJ February 2010-On Tuesday February 9, 2010 Ms. Boss Academy whichis a collaboration between Ms. Boss International and My SistahzKeeper held a small ceremony for Zoey Wiggins who was the first personto graduate from the pilot entrepreneurship program. Zoey attends MySistahz Keeper in Jersey
City, New Jersey through the AWEP/CWEP program for women who are onpublic assistance. There were 13other women who also attended the program and who were enrolled in Ms.Boss Academy, but only Zoeycompleted the 8 week business start-up program. Thewomen who are also on public assistance dropped out of theentrepreneurship program for a variety of reasons. The program walkedZoey through the basics of starting a business right up to creating apresence on the Internet bysetting up a website.

By some standards some may view the entrepreneurship program as a failure because only oneperson graduated,but to Audrey Bell-Kearney who is the CEO of Ms. Boss International andthe creator of the Ms. Boss Academy program she views that one graduateas a success. She states that you have to understand the population thatyou are working with. The goal here is tohelp these women learn how to become self-sufficient so that publicassistance is no longer needed. By helping one person learn how to startand run their own business successfully, this will open updoors of employment for others. Small businesses fuel the economy andright not that economy needs some fuel with thenational unemployment rate around 10%. Kiwan Fitch who is the ExecutiveDirector of My Sistahz Keeper has gone a step further by turning one ofthe office spaces inside the My SistahzKeepers headquarters into a small business incubator for the graduatesof Ms.Boss Academy. Kiwan who is one of the co-founders of My Sistahz Keeper anon-profit organization understandsthat small businesses need to be nurtured so that they can grow. This iswhyshe has opened up another door for these women offering them the spaceso that they can stay connectedto positive people who have goals and dreams that they want to see cometrue. To keep the graduates connected there will be ongoing mentoringfrom Audrey and also from Stephanie Wilson who is theProgram Director at My Sistahz Keeper. Zoey who has only been anentrepreneur for about two months already understandfrom going through the Ms. Boss Academy program how important mentorsare that is why she has stepped up to be amentor with GEN (Gurls Empowerment Network) another program offered byMySistazh Keeper for teenage girls.

The next Ms. Boss Academy is scheduled to start on March 2, 2010. Audrey who created thecurriculum andfacilitates the program hopes that more women take advantage of theprogram this time, but if they don’t as long as we can graduate at leastone the program is still a success.

To find out more aboutthe Ms. Boss Academy contact Audrey at 888-229-1238 or email her at For moreinformation about the programs thatare offered by My Sistazh Keeper call 201-706-2107 or email Kiwan You can also visit the websites for bothcompanies at and
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In addition to being the founder of Praize in Motion, I am also the CEO of El Shaddai Productions which is a christian production company specializing in Marketing, Design, and Stage Productions. Under El Shaddai I have a few lines: Praize in Motion Apparel & Gifts, and Ministry Branding Solutions a line of ministry business cards, ministry cards, etc.

El Shaddai Productions has been nominated for the April Excellence in Christian Design Award for our "Perfect Peace Business Card"

In February, we were also nominated for our "Peace" design!

It's always a blessing when recognition is received for doing kingdom work! Thank you, Lord!

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Virtual Assistant Gone Crazy !!

Helping Others Virtual Solutions, realizes the struggles of Entrepreneurs, Small Businesses, and Start Up Companies are having in regards to hiring and getting the Administrative Task completed do to the economy. This is why for a limited time ONLY till March 5, 2010, Helping Others Virtual Solutions is offering UNLIMITED Administrative Assistance for $350.00 a month (open to the first 15 individuals and or Businesses). This is our way of giving back and informing you that we care. This price will NEVER change for you-a FLAT rate on a monthly basis. To learn more about our services and who we are, please visit our site at: if you are wondering if this is real please feel free to contact me at 321-984-8600 EST and I will gladly answer your questions and give you complete details on how you can get started right away.

Save time..Save Money..Save your business, and receive the Assistance that you need for you and your Business.

Thanks for your time,

Patricia Hartfield
Helping Others Virtual Solutions, LLC

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  1. Print your best small ad on a postcard and mail it to prospects in your targeted market.
    People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

  2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
    Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

  3. Use buddy marketing to promote your business.
    For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

  4. Answer Your Phone Differently.
    Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.

  5. Stick It!
    Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

  6. Send A Second Offer To Your Customers Immediately After They've Purchased
    Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

  7. Newsletters
    Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

  8. Seminars/ open house
    Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

  9. Bartering
    This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.

  10. Mail Outs
    Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.

Market your Business in my Online Directory - - Do it Today!

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According to Dr. Erikz Schwartz, hormone expert, some of the biggest health concerns she sees among female patients of color are:

Weight issues, prediabetic conditions, high blood pressure, sexual dysfunction. The thyroid is also under-diagnosed in women of color. If you can't lose weight, it's probably your thyroid that should be tested. These concerns are mostly overlooked or discarded by conventionally trained physicians who have no training or interest in prevention and thus wait until the patient actually comes down with chronic illnesses. Treatment of women in general is still sub par in our country and women of color continue to receive even poorer treatment still.

Read more of what hormone expert, Dr. Erika Schwartz, has to say -
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"The Hard Knock Life of an Entrepeneur" Part 1

To say that there’s a “learning curve” when starting your own business is a true understatement. And sometimes, no matter how manybooks you’ve read, seminars you’ve attended, or coaching you’vereceived, there are still many lessons that you will simply have tolearn along the way.

Since starting my business back in 2007, I have learned many tough, yet important lessons that can only truly be learned through experience.These lessons learned have helped me to become much wiser and moresuccessful today, and I’d like to share them with you. This is part 1 ofa 3-Part series that will discuss the “hard knock life” of anentrepeneur/business owner, and share some useful insight and advicejust for you.

Here are the top 3 lessons I’ve learned as a business owner:

1) Don’t Chase Money, Build Relationships.
This may sound like a no-brainer, but in fact, when you’re starting out,you’re spending a lot of money on advertising, operational expenses,etc. So you have business expenses that have to be covered, and if yourclients aren’t covering them, that leaves you to handle it on your own,on top of your own personal expenses. This reality is one of the majorreasons why most businesses fail within the first 3-5 years. That beingsaid, no one wants to do business with someone that they don’t trust, orwhom they feel is simply after their money, and not interested insolving whatever problem they have, or providing them with greatservice. Additionally, by building a relationship with your clients,they turn from one-time clients, to long-term clients (which of courseleads to increased income for your business over time). Not to mention,happy clients tell their friends, family, and colleagues about yourbusiness, which helps to build a successful and reputable business foryou in the long run.

2) Don’t Chase Money, but Don’t Give Your Services Away either- Although it’s great to offer promotions, specialdiscounts, etc. for your services or products from time to time, it isalso important to keep things in perspective. Sometimes when you’restarting out you think that by lowering your prices you will ultimatelywin, because this will make your customers happy. But this poses twoproblems. One is that, if you don’t have a financial model in place foryour business that will allow it to survive and thrive over time, youare doing your clients a disservice, because your business won’t bearound long enough to help them. Secondly, people tend to place value onthings based on how much they cost. So, if you provide a specializedproduct or service, then your rates should reflect that. When youprovide superb service/products for your clients, they will be happy topay your rate, and appreciate it all the more. Do keep in mind that yourrates/prices should be within reason according to the type ofproduct/service you provide. However, you should never undervalue yourproduct/services in hopes of satisfying your customers, at your expense.This leads me to lesson #3…

3) You can’t please all of the people all of the time. The reality of business is this, there are two types ofclients/customers; a) the ones you can please, and b) the ones youcan’t. Your focus should be on doing your best to provide usefulresources to your clients, offer excellent customer service, conflictresolution, and a pleasant attitude. Give your best to your clients, andthat’s the end of it. Don’t waste energy on those who feel that yourbest isn’t good enough, because chances are, no matter what you do, youwon’t be able to please them. So, do your best, handle your businesswith honesty and integrity, treat your clients with respect andconsideration, and the rest is out of your hands.

Stay tuned for the next installment of this series…Also let me know if there are any specific topics you’d like to see me write about withinthis series. I look forward to your suggestions and comments.

This article added from my blog on Wordpress,

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"5 Deadly Thoughts on the Road to Success"

Nearthe end of ‘09, I partnered up with C.Thomas Gambrell, of C.ThomasSuccess Coaching, to host a teleseminar entitled, “Dance Your Way IntoBusiness Success”. Two of the major components that we discussed, as itrelates to being successful, were the ideas that, “You Are Your BigBreak”, and “You Must Face Your Fears”. If there’s one thing that manyof us have learned in the current economy it’s that, waiting for someone else to make yousuccessful or to create opportunities for you, is a complete waste oftime, and will only prevent you from reachingyour goals and dreams.

I believe that when it comes to your life, your career, or your business, you can not afford to be passive, or a bystander, and expectothers to recognize your talents and create the blueprint for you thatlead to success and prosperity. Only You can do this.

Here are 5 Deadly Thoughts on the Road to Success:

1) There just aren’t any opportunities out there.
2) I don’t have the money.
3) What if I fail?
4) No one’s ever done it before.
5) I don’t even know where to start.

Here are my responses to these statements:

1) “There just aren’t any opportunities out there.” – Yes, there are. If you feelthis way, you probably need to do more research, and even enlist theassistance of someone else to help you. If the opportunity isn’t there,then that’s even better! That means that you can be an innovator, andcreate something completely new!

2) “I don’t have the money.” – With the internet, do-it-yourself websites, and the explosion socialmedia, which is totally free, you don’t necessarily need a ton of moneyto get started. Now granted, I don’t recommend starting a business withno capital, but, don’t let that minor obstacle stop you. Save up, getcreative, start small, and go from there.

3) “What if I fail?” - There’s a good chance that you will. Let me rephrase that. There’s somethingcalled a “learning curve” in business, which is basically a fancy way ofsaying, “I failed a bunch of times along the way, and learned from mymistakes.” Remember, failure is not permanent. It is part of a learningprocess. There’s ALWAYS a way to bounce back from failure, and the mainway is, get up and try it again (a little differently).

4) “No one’s ever done it before.” – This is a no-brainer! Obviously, that means that there’s a greatopportunity for you to do something really special. And guess what,since you have no competition, you have a really great advantage! Whatare you waiting for? Do a little market research to find out if peoplewould be interested in your idea, and discover if it’s a viable conceptor not.

5) “I don’t even know where to start.” Ok, this is a tough one (Not!), so let me help you…grab a piece ofpaper, and a pen, or better yet, go to your computer, and put on paperwhat your ideas are. That’s how you start! After that, ask yourself theWho, What, Where, Why, and How about your idea; Who would be interestedin this product/service? What will it be used for? Where will people goto access this product/service? Why would potential clients beinterested in this product/service? How will I market it to my target audience?

See, how easy that was? Now you’re on your way! I would also recommend doing some soul-searching to determine themotivation behind your particular idea. Is it something that you’repassionate about? Are you good at it? Do you have a lot of knowledgeabout that particular industry? Do you think it’s a way to make somefast cash? Are you willing sacrifice and deal with the stress,instability, and pressure that you may have to face along the way?

Answer these questions, and don’t be afraid! Step out on faith, and walk in your purpose. Anything less would notonly be sad, but boring!

This article added from my blog on Wordpress,

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"The Hard Knock Life of an Entrepeneur" Part 2

“Pay Yourself First”

We’ve all heard this one before. The bottom line is, the financial aspect of running your business is always extremely challenging, especially since “you have to spend money to make money”. However, as
the owner of the business, you are responsible for making some very
tough decisions. You have to choose between hiring employees to work for
you to help run the business, or bearing a lot of the burden yourself.
Not to mention, you have to determine what is the most budget-friendly
and effective way to market your business to your customers.

In this article, I’d like to speak directly to all of the small business owners out there. Listen carefully, it is imperative that you pay yourself first. As you know, when there is extreme financial pressure on any
business, large or small, the first place that you cut back is payroll,
since that tends to be the largest expense for most businesses. So, I
would argue that as business owners, we should be a little more
conservative to begin with when hiring, and then maybe we won’t have to
do dramatic cutbacks down the line.

You’d be surprised how many business owners are paying employees to work for them, but aren’t earning a reasonable salary themselves. This is a big problem! If you’re not earning a reasonable salary from your
small business (only you can decide what’s reasonable), you definitely
should not be paying employees. This is a hard pill to swallow for many
small business owners, but it is a reality that is important to come to
terms with.

The owner of any small business works tirelessly to operate the business, resolve conflicts, grow the business, manage day-to-day operations, etc. They are also responsible for the vision of the
business, keeping it fresh, current, competitive, and ahead of the
trends. If you, the business owner, are bogged down with overwhelming
financial stress, how can you grow your business? How can you build
relationships with your clients, if you can barely pay your bills? How
can you realize your dreams, if your dream has become a nightmare?

I don’t say all of this to scare you, but to empower you. Learn to make the tough, right decisions in the beginning, in order to avoid the many unnecessary obstacles that can arise down the line.

Stay tuned for the next installment of this series where I will discuss how social media can save your business…Also let me know if there are any specific topics you’d like to see me write about within
this series.

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