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Spice Up Your Business In 3 Easy Steps

I have been quite exhausted over the past few months. Don't get me wrong, I am not complaining. However, my fast-paced and ever growing business and family require every ounce of my strength and sometimes, I have to take special steps to fill up my cup in order to continue to make progress on my journey. About this time last month, I began to feel really wiped out. For a few days, my husband sort of took over everything. I lounged around all day one Saturday while he cooked, cleaned, managed the kids and got some business done. I also stopped working early during a few weekdays to ponder why I was feeling so glum.

It helped of course that I have a supportive business partner and husband, but three other things I did also quickly spiced up my Indie Business engine so I could continue creating my own version of success. The things I did made such a huge difference and were so easy to do, that I want to share them with you.

1. Connect In Person

I was dragging myself through a morning last month following the Twitter stream, when a business person in my area Tweeted that she and several others were planning to gather for lunch at a local restaurant later that day. I suited up and headed on over. I had a blast. We met for a little over an hour, a wonderful investment in me, my business and in the six other business people there.

All six of them had something special to offer. One is a corporate communications expert with a well known PR company, another a Web developer, another a licensed family therapist. Each one displayed his or her own special enthusiasm for what they do for a living. We met as strangers and parted as friends and business colleagues. How could I be glum when so many forward looking people were around to encourage and uplift me?! The whole experience left me feeling energized and excited about the future.

Check your local paper or magazines for networking events, or use Twitter to follow people in your city. If you're in the Charlotte area, you can follow me because I Tweet about local events I attend. Do these few things and it won't take long to find a few fun opportunities to connect in person.

2. Reach Out Through A Social Network

If you can't get out of the office, another alternative is to invest some time connecting with like-minded people in an online social network setting. It's not a substitute for "pressing the flesh," but when it's all you can do, at least it's better than sitting around moping.

I'd start with Ning, a popular and easy to use social networking platform that connects millions of people around shared topics of interest. At the home page, enter keywords the describe your areas of interest and several pages of social network options will display. There will be hundreds of options and one way to narrow them down is to eliminate the ones that don't display a photo icon next to the group name. That can mean that the site is not well maintained. Click on networks of interest and look to make sure there are contributions from that day or the day before. If not, continue searching. You want a community that is dynamic, makes itself look good and is also active. Once you find one of interest, just sign up for free and pick a discussion and offer your thoughts, questions and insights. Well maintained social groups always have members online so you are bound to get a response fairly quickly.

As the leader of the Indie Beauty Network, I am involved in social networking all the time, either with my members or with business colleagues who are also savvy online networkers. But when I need a kick start, I go someplace new, someplace where no one knows me and I don't know anyone else. Almost without fail, when I reach out, others reach back and meet me where I am at that moment in time. It's a beautiful thing, and sometimes, just the fix I need to regain my momentum.

3. Get A Free Consultation

Several years ago, I was struggling to give birth to a book. I was already a published author, but even so, it seemed like the new idea in my head just wouldn't come out. Thoughts about it preoccupied my day and slowed down my progress overall. Then, I stumbled upon an author's consultant's website where free 15-minute consultations were offered. I called her, enjoyed the free 15 minutes and 12 months later, my book was born.

Of course it took more than a great consultant's free 15 minutes finish my book, but in that amount of time, she affirmed my idea and give me objective feedback and valuable tips that lit a fire under me to get the job done. She gave me a new and exciting perspective, which ignited my enthusiasm and empowered me to move forward.

Lots of consultants offer short, limited consultations to help other people jump start an idea. When you find a consultant you like, check their About or FAQ pages to see if they offer any free, short consultations.

What do you think?

In cooking, sometimes, the tiniest little bit of spice makes all the difference. It's the same in business. One small step forward often turns out to be the very thing that takes your business to the next level. What are some of the simple things you do to spice up your business life? I'd love to hear your thoughts and suggestions. The first 10 people to use the comment section below to share how they spice up their businesses will get two bonus gifts. First, I will email you the link to the author's consultant where you can sign up for your free 15-minute consultation. Second, I'll schedule a personal 15-minute consultation to help you re-discover your focus, spice up your business and gather the momentum you need to propel it forward.

Perfect Your Pitch For Maximum Impact

I love interacting with people. Sometimes, I have the opportunity to be of service, either through one-on-one coaching, this blog, or as a result of connections at social sites like Facebook, LinkedIn and Savor The Success. It warms my heart to receive notes from people who say they enjoy my work and have exciting ideas about how we can collaborate. In addition to those email messages, I also receive cookie-cutter messages saying how "wonderful" I am, and then asking me to do something like exchange links, feature their product or service on my radio show, etc.

Cookie-cutter pitches are incredibly annoying. I can tell when an email that purports to address me individually is actually part of a bowl of pasta that someone thew at the wall in the hopes that something would stick. Don't pitch people like that. Be genuine and sincere and you'll make perfect partnering pitches and have more fun in the process. A true story illustrates my point.

Last week, I received an email message from someone I don't know and have never heard of before. There was no "Dear Donna Maria" at the top, and the body of the message said this, "Your organizations focus on women is incredible. I've passed along this flyer so you can share it with your staff or your audience. Thank you- Name." This was followed by a business name, a street address, a phone number, an email address and a website address. The email also had an attachment, which I think she expected me to open. Before you read on, think for a minute about what you would do it you received such a message.

What I Did

My first thought was to wonder how she knew that my focus on women was so "incredible." I could have been flattered, but there was no indication that she was really talking to me. It looked like a canned message that was sent to hundreds if not thousands of anonymous people. That's not a good way to introduce yourself to someone when you want them to promote your work. Even so, I was curious.

So, I Wrote Back

I responded to the email as follows, "Thanks, why are you sending me a flyer? What is it? Who are you? What do you do ...?"

And She Responded

I received a very nice reply, which said:

• she found out about me through Mocha Moms, where I serve as the National Work At Home Network Director
• she is a certified life coach
• she has worked in a home office for 15 years
• the flyer is about an inexpensive teleclass she is offering to help women in the areas of stress relief and self care
• she sent it to me in case I wanted to offer it as a resource to members of my network (I guess she meant the Indie Beauty Network) or other professional women

Why Not Say That At First?!

All of this made me wonder why she didn't tell me all of those great and wonderful things in the first place.

When contacting someone to ask them to connect you with their audience, know that the person receiving your request will probably want to know how you heard about them. They will also appreciate being addressed by their name. And they will probably be very hesitant to open an attachment from someone they don't know.

They'll appreciate you providing enough information to allow them to "investigate" you a bit before taking any action. In my case, I get dozens of emails weekly from people wanting to connect with me and my circle of business colleagues. There are only so many hours in a day, so I focus on the requests I receive from clients and members of IBN first, and then on sincere inquiries that seem to be genuinely targeted to me. After all, if someone doesn't care enough to make their offer seem special, then they have no reason to expect others to treat it as though it's special.

If you want to use an email message to attempt to collaborate with a complete stranger, address them by name, include a short introduction about yourself and what you do, and tell them exactly what it is you want them to do with and/or for you. It shouldn't be too long and flowery. It should be interesting and easy to read, and get quickly to the point.

Sample Outreach Letter

You can use this sample outreach letter to introduce yourself and the collaborative opportunities you have to offer. It's skeletal, and meant to be that way, so that you can infuse your own details and personality into the mix. I hope it's helpful.

Dear Donna Maria,

My name is Joanna Doe, president of Joanna Doe Company. I provide products that help people do this or that. I heard about you from so and so's blog and I am writing to find out if you might be interested in working with me to do thus and such.

I know that you are a big fan of these things and those things, and since I am as well, perhaps we could join together on this project that I believe would be beneficial to each of us, and to our customers. You can read lots of details about my products at this link, but the short overview is that I would like to connect with you to create a whatever your idea is that will accomplish the goal of whatever the goal is. The benefits for you are these and these benefits. All you would have to do to participate is this and this. I will take care of the rest, such as announcing your involvement in my blog, at my website and in my newsletter, which has this many opt in subscribers. (See a recent issue, plus what my readers have to say at this link.)

I hope this interests you and I'll follow up by phone at the number at your website in a few days to discuss this exciting opportunity. I am also interested in knowing if you have any ideas so feel free to call me at the number below or send me an email with your questions or thoughts.

I look forward to connecting!

Thanks for your time,
Me

Full Name
President, URL
Other marketing copy

I used some of the techniques described here to get my blog listed in the Small Business category at Alltop. And while email is great, sometimes people's websites or blogs will tell you the best way to pitch them an idea. Failing to follow their instructions to a tee is the surest way to get your idea tossed in the delete folder. And don't forget that, sometimes there's no substitute for a friendly phone calls or an in-person meeting to pave the way to new and exciting collaborative opportunities.

What do you think?

First impressions count, even in email messages. Even though technology makes connecting easy and cost-free, we still must use basic manners and etiquette. Don't make the mistake of coming across as unprofessional or insincere. Both are deal breakers, don't you think?

How do you connect with other people? Weigh in with your ideas and tips for creating new collaborative ventures that help you and others accomplish their goals. And don't forget to leave a link that describes your successful collaboration so we can find out more!

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Join Me and the American Small Business League!

In a phone conversation a few minutes ago with a representative of the American Small Business League, I was given permission to post this information. While the ASBL serves companies with up to 500 employees, far more employees than Indie Business Owners have, their interests are similar to ours in some ways. ASBL's review of the new Emergency (it's not an emerency) Economic Stabiliation Act of 2008 reveals a provision that give unfettered discretion to the federal government to waive set-aside provisions that benefit small, woman-owned and minority-owed businesses.

Indies, I know that some large businesses have acted unfairly to take advantage of some of the SBA's set-aside programs. I am personally disgusted with how programs that were originally designed for real small businesses have been intentionally ignored by companies that find a way to benefit simply by having attorneys walk through loopholes and publicists to "spin" everything once they've made millions of dollars by emloying unethical and illegal practices. I fear from a policy perspective that this will only get worse if the government can use this new law to waive, at its discretion, provisions protecting traditional small businesses. Just imagine where that leaves Indies! Please review ASBL's overview below and decide for yourself whether you agree that the law should not pass with this provision. If so, act now using the easy to use templates and links below.

Letter From American Small Business League

Today, I am contacting you with an important legislative alert and a call to action. As you may know, [Monday,] the House of Representatives voted down the financial bailout bill, by a 228-205 House Vote. The bill, H.R. 3997, the Emergency Economic Stabilization Act of 2008, contained a provision that could have had far-reaching negative impacts for small businesses across the country. We are concerned that as Congress moves forward with the second incarnation of the bill, this legislative language could come up again.

Specifically, Section 107 of H.R. 3997 would give overly broad authority to the Secretary of the Treasury, allowing the Secretary to waive or suspend provisions of the Federal Acquisition Regulation (FAR). The bill states, "The Secretary may waive specific provisions of the Federal Acquisition Regulation upon a determination that urgent and compelling circumstances make compliance with such provisions contrary to the public interest." This vaguely worded power grab could lead to vital small businesses programs being suspended on the whim of the Treasury Secretary.

While this bill was voted down in House, it is almost certain that a new bailout bill with a similar provision will be introduced and possibly voted on soon. We cannot allow a bill to pass that contains legislative language, which weakens or removes the current protections for small businesses. In addition to concerns regarding the bailout plan, we are concerned that the language of H.R. 3997 did not contain any provisions to help small businesses compete during these hard economic times. With that in mind, we are pushing for the inclusion of a provision that would stop the diversion of federal small business contracts to large corporations, as a means of giving a boost to the middle class economy.

Given the gravity and time sensitive nature of this issue, we ask that you offer an official statement from your chamber opposing language similar to that of Section 107 and supporting the removal of large firms from federal small business contracting programs. Additionally, we ask that you distribute our message to your members, asking them to contact their elected officials regarding this issue. We would appreciate a copy of any letter that you decide to send to your congressional representatives. Please email me a copy of your letter or send it via fax to (707) 789-9580.

For your convenience I have included: a description of our concerns, a link to the congressional contact portal, a copy of H.R. 3997, and a letter template that you can personally use to contact your congressional representatives.

Thank you and please let me know if you have any questions.

Best regards,
Kevin Baron | Director of Government Affairs
American Small Business League
707.789.9575w | 707.789.9580f
kbaron@asbl.com | www.asbl.com

ASBL Concerns

We are concerned that Section 107 of S. 3997, the Emergency Economic Stabilization Act of 2008, will be included in the second incarnation of the financial bailout bill. Section 107 of the bill, will give overly broad powers to the Secretary of the Treasury, which would allow the Secretary to waive specific provisions within the Federal Acquisition Regulations (FAR) given, "urgent and compelling circumstances," which make compliance with such provisions contrary to the public interest. The suspension of the FAR would effectively remove vital protections for small businesses in federal contracting programs.

The language in H.R. 3997 was too vague and ill defined, which will open the door for an abuse of power that will harm small businesses. New bailout legislation will be introduced and possibly voted on by the end of the week and we cannot allow a bill to pass, which contains legislative language that weakens or removes the current protections for small business contractors, while giving the Treasury Secretary, overly broad powers.

Every year billions of dollars in federal small business contracts are awarded to Fortune 500 corporations, their subsidiaries and European firms. The current language of the bailout bill does not address stopping the diversion of federal small business contract dollars to large corporations. We believe that by including language to remove large firms from small business programs, we could infuse the middle class economy with billions of additional dollars.

Due to the urgency of the current financial situation and the willingness of Congress to introduce and pass a bailout bill within a quick timetable, we are asking that you take immediate action to help protect small businesses.

Links

H.R. 3997 (PDF)
Chamber Endorsement Letter Template
Senate Contact Portal
House of Representatives Contact Portal

Sample Letter

Dear Senator/Representative _______,

I would like to express my concern regarding the inclusion of Section 107 from H.R. 3997, the Emergency Economic Stabilization Act of 2008 or any other legislative language that has the potential to weaken federal programs designed for small businesses. I oppose giving the Secretary of the Treasury the ability to waive specific provisions of the Federal Acquisition Regulation (FAR) under any circumstances.

Additionally, small businesses are the backbone of our nation's economy. Every year billions of dollars in federal small business contracts are awarded to Fortune 500 corporations, their subsidiaries and European firms. That said, I support amending the current language of the bailout to include a boost for small businesses in middle class America, by precluding the federal government from counting large corporations towards the congressionally mandated small business procurement goal.

Small businesses are a vital engine of growth in our economy and I strongly urge you take action to ensure that small businesses remain protected.

Thank you,

Name
Date

What do you think?

I just wrote my representatives. Did you write yours? Share your thoughts and actions!

Related Posts

Bail Your Own Self Out
Bad Bail Out!

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Texas Indie Beauty Network Member Has Healthy Message For All

Lately, I am rediscovering the connection between healthy habits and a successful business. I feel fortunate that my business is successful, and I have a lot of people to thank for that. On the other hand, now that I'm increasing my fitness level, I am more curious and inspired by other Indie Business owners who incorporate fitness into their lives on a more regular basis than I have up until now. My blog is a great place to inspire myself and others to combine fitness of body with fitness of mind, spirit and business.

Lucky for me, there are tons of Fit Indies in the Indie Beauty Network. Last month, I profiled IBN member and Fit Indie Candace Sweeney in my weekly newsletter. Today, I'm excited to introduce you to Rhonda Hodge, a Fit Indie and the owner of Diva SpaWorks in Murphy, Texas. Here's what Rhonda is teaching me about the importance of fitness.

dM: How has being a Fit Indie impacted your life and your business?

Rhonda: Being fit gives me, my lifestyle and my products credibility. I look like I live a healthy and fit lifestyle. While I am not thin by any means, I maintain a healthy weight for my height and bone structure, and I have healthy skin, nails, hair and teeth. People are always asking me about the all-natural products I make and use on my hair. This provides a natural way for me to recommend my products in particular and natural products in general.

dM: What is your best selling product?

Rhonda: My best selling product is Diva Glo Spa Ginger Skin Exfoliator. Every time I make a fresh batch, I fall in love with it all over again. It sells well because it's a sensual body and mind experience in a jar. It combines ingredients such as Dead Sea Salt, premium skin loving vegetable oils and essential oils in a whipped cream base. It stays at the top of my best seller list. I have yet to demo this product on a customer who did not immediately buy at least one jar.

dM: What are your best tips to help others become fit?

Rhonda: I have several.

1. Move your body every day. Whether it's walking, swimming, yoga or whatever. Do it for at least 30 minutes a day. Dr. Oz. of Oprah fame, wrote me an email years ago with that advice. I met him last year and his advice was still the same. Move, move, move. Also, eat healthy and get appropriate periodic health exams.
2. Do not smoke. I never have, and am a rabid anti-smoking crusader. Smoking contributed to the deaths of several people that I have loved over the past four years. Two of them were my sisters, who passed away within 15 months of each other.
3. Use smaller plates. Regular plates are usually 11 - 12 inches in diameter. Replace them with 9- inch plates and you will be amazed at how it helps you control your portions. When I first made this change, (3 teens and a husband) asked me why we were eating from saucers! I told them it was a way to visualize how we were changing our lives and the way we eat. I assured them that they could always go back for more, if and only if they were truly still hungry. We all soon adjusted to the new plate size and started to concentrate on how good the food looked on the plate instead of how much food was on the plate. We occasionally use our larger plates, but we all notice how out of place the food looks on them now.
4. Use white plates. There's a reason why most restaurants and cooking shows serve food on white plates! It's because food looks more inviting and plentiful on a white plate. Remember how much bigger our feet and other body parts look when we wear white clothing. Same principle applies to food.
5. Switch to Olive Oil. Use Extra Virgin, if possible, in place of regular Vegetable Oils for most every uses, except for frying. Try combining a dash of really good balsamic vinegar, a grind or two of red chili peppers and garlic and some extra virgin olive oil. Add a sprinkle of sea salt, if you don't have blood pressure issues. Heat gently in the microwave and use as a dipping sauce for whole grain breads. My family loves it and anyone can make it.
6. Throw out white stuff -- sugar, flour, bread, rice, pasta. Go for brown in all of these areas. Concentrate on whole grain, not just whole wheat. Look for organic if possible since pesticides are heavily used in many of these products.
7. Do a whole body cleanse. This helps jump started my system with a new "clean" feeling. An unexpected benefit is that, after a cleanse, my taste buds become more sensitive to sweet and salty tastes, especially sugar. This helps ward off possible cravings that can wreck my healthy lifestyle.

dM: Have you lost weight following these steps?

Rhonda: Yes. I lost 16 lbs over the course of about a year and have kept most of it off. But remember, it's lifestyle changes, not a "diet," that works in the long term. If I venture too far off my "path," I feel it right away. The weight creeps up, the well-being suffers, and I don't feel and look as cute as I know I am!

dM: Sookie sookie now, Rhonda!

Rhonda: That's right. And get regular health exams. I'm going to step on some toes now.

A few weeks ago, I went in for my regular annual physical. I received a clean bill of health, by the way. Anyway, while there, I noticed that I was the only Black woman there for my whole visit. As I left, I wondered why -- insurance, convenience, priorities, what?

The next day, I took my daughter to the hairdresser, and what do you know? Standing room only. Every seat was taken and some women even had small children on their laps. I was startled by the contrast.

How is it that we can't make it to the doctor's office, but we'll wait for hours to get our hair and nails done? This angered me and I was determined to get after my sisters and brothers to take responsibility for their health. Today, I wage a one-woman campaign for better health and well being. In essence, I am a Fit Indie for everyone I meet, and this is a part of the legacy I am leaving my children.

You should see my daughter's refrigerator at college. I am so pleased with her food choices. When I consider the hard times that we have endured, it is validating to know that all of my hard work is not in vain and that my healthy lifestyle choices are benefiting my children, and will also benefit their children for years to come.

Why Alltop Rocks, and How to Get Listed There

You know I'm always on the troll to discover new ways to help you maximize your presence on the Internet. Here's one of my latest discoveries and how you can take advantage of it. Alltop is a "content aggregator" that collects "all the top" Web-based blog posts and news articles in different categories and makes them easily accessible at one website. Alltop devotes a single page at its website to a different category. Fashion, beauty, autism, Christianity, photography, wine, yoga, zoology, nursing, HIV, gardening, sports, social media ... You name it, and it's either at Alltop or it will be soon. Guess what my favorite Alltop category is?

You guessed it: small business. And its a good thing too because yesterday, I was informed that Indie Business Blog's application to be included in Alltop's small business category was accepted. This is a very good thing for my blog, and I think it might be a good one for yours too. So this post details the steps I took to get listed in Alltop. There's no right or wrong way to do this. This is just what worked for me. At the end of the post, find out how to get a copy of my Alltop pitch, which you use as a template for your own pitch.

About Alltop

When people log onto the Internet, they are usually looking for information. Alltop's purpose is to aggregate or collect this information in one place, thereby making it easier, faster and more efficient for people to find the information they are looking for. Not only does Alltop aggregate the content via a feed from the content originator, it separates this content into categories. This makes it easier for an Alltop site visitor to find quality information that interests them all in one place.

When you log onto your favorite search engine and and type in key words, what happens? You get dozens if not hundreds of pages of potentially relevant website links. Where do you start? How do you know that the content you find is going to be useful? You don't know, until you take the time to click on it. While search engines can still be useful, Alltop adds a new dimension to your search for information by collecting what you are interested in by subject matter and making several of quality links on that subject available to you in one place.

Alltop "clears" the links it includes at its website in terms of relevance and timeliness. No more clicking on a link that sounds good, only to find that it's from an article dated May 3, 1987.

As of mid-September, there were 213 topics at Alltop. I'm sure they've added more by now. I believe that Alltop will make it easier for more people to find out about the Indie Business Blog, and that's why I wanted to be included. Would you like to be listed at a site that makes it easier for people to find out about you, and which touts itself as the place to find "all the top information" on the Internet? Darn skippy you do! That's why I'm going to tell you how I got listed at Alltop. Maybe my strategy will work for you too. Here's what I did.

My Alltop Strategy

1. Learn About Alltop

Just as I would not pitch a magazine without first knowing as much as possible about the publication, I didn't want to ask Alltop to include me until I knew how it worked and what its purpose was. So the first thing I did was make sure I was a good fit. I did this by visiting the founder's, Guy Kawasaki's, blog. There, I discovered how and why Alltop was created.

2. Make Sure Your Blog Is a Good Fit

I invested some time reading through Guy's blog (and very good investment of time, by the way!), and then grabbed some coffee and delved into Alltop. My goal was to find out what was so special about the blogs Guy included there. I focused on small business and entrepreneurship, but you focus on the topics you cover in your blog.

My search revealed several helpful things. First, while many of the blogs were custom designed, many others were not. Some were pretty plain in fact. No bells and whistles, no fancy videos or flashy graphics. A few of the blogs were even hosted on free platforms like Blogger. But no matter where a blog was hosted or what subject matter it covered, it was well written and had "curb appeal." That is, from the time you hit the home page, you could tell that someone cared. Someone was keeping cobwebs from forming and updating the blog regularly with fresh, relevant content -- the ultimate search engine candy.

3. Make Your Best Pitch!

Once I decided that my blog was up to snuff based on what I saw at Alltop, I went to Alltop's About Page to read more about Alltop and to find out exactly how to submit my blog for consideration. On September 29, I dusted off an email to Guy and the Alltop team. I treated it like a cover letter, with my blog serving as my resume.

My Alltop Pitch

I divided my email message into 3 parts.

• I started with a little Alltop praise, and then introduced Indie Business Blog as a blog one that is relevant and unique in the small business category
• The meat of the email was highlights of some of my more popular and insightful blog posts in different categories, with a focus on posts with video, my take on current events and photos of me with members of the Indie Beauty Network
• I concluded with an indication that I was willing to answer any questions Alltop had or provide any additional information in support of my application. I also left all of my contact information at the bottom, including other website links, to show that I am socially well connected online.

Later that day, I got an email from Alltop confirming receipt of my application and asking me to complete an online form to help them evaluate my application. It took about 60 seconds to submit the form.

On October 6, I received a note welcoming me to the Small Business Alltop family. Yipppee! So now, I can display the cool button you see on the right column of my blog.

So that's how I did it. If you give it a shot, remember to make sure your blog is updated regularly and well maintained. No cobwebs are allowed at Alltop. Plus, be sure to cite a few examples of why your blog adds value -- like videos or your own especially unique or uncommon perspective on the topic you want to be listed under.

OK so that's it. Now it's your turn. Let me know how it works out.

What about you?

Would you like to explore whether it's a good idea to pitch your blog to Alltop? If so, maybe you'd like to get a copy of the email I sent to pitch my blog. I'm happy to email it to you if you leave a short comment here telling me briefly why you enjoy the Indie Business Blog. That's a fair exchange, don't you think?

Related Posts (to help you whip your blog into Alltop shape!)

Blogging: So Easy, Anyone Can Do It
Top 10 Reasons Why Your Blog Is Dead
My Blog Mentors
Bad Blogger

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Such an Honor to Be in Mimie's Blog

A few weeks ago, I spent several glorious days with Indie Beauty Network member Lori Nova of The Nova Studio teaching a series of classes at her Business Boot Camp and hosting Indies in the City. While there, I met IBN member Mimie Wong of miSPA in Alameda, California. Mimie has been a member of IBN since October 2006, and so while I knew what a fun, smart and creative Indie she is, it was very exciting to meet her in person and add an embrace to an already sweet business friendship.

Earlier today, while tooling around IBN member sites, which is one of my favorite things to do, I went to Mimie's site to see what she's been up to since we met last month. When I clicked on her blog, I was pleasantly surprised to see a photo of me and Mimie at the Boot Camp!

It's such fun to watch my Indies thrive and have fun. Mimie is a graphics artist by training, and you can tell that her talent and training is put to good use when you see her website and the wonderful products displayed there. Each label is a neat little masterpiece. "Simple elegance" is a good way to describe it.

Mimie's having a contest to name her new "cleanse-balance-moisturize" system. You have until October 7 to help her come up with the perfect name for the line. If you win, Mimie promises to shower you with some delicious treats. And while you're there, note the really cool way Mimie displays the date in the upper left of her blog. Told you she was creative! Tell her dM sent you!

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Getting Dirty Means Nothing if You Don't Touch Home Plate

While cheering on my son and his team, the Lightening Bolts, at a t-ball game this morning I watched youngster after youngster slide in for a home run. I enjoyed seeing how they loved sliding in the dirt. Almost without exception, when they finished a slide, they looked at their pants to assess the dirt stain. The bigger and more messy the stain, the happier they seemed to be with their efforts.

Each boy slid home, but hardly any of them touched home plate in the process. Instead, they slid dramatically across the dirt in the direction of home plate, stood to their feet, celebrated, checked out their dirt stain and started to walk away. The coach had to tell them to come back and touch home plate. Pointing proudly to his dirt stain, one boy responded, "But I was already over there. I did that already." The coach reminded him that, while he slid toward home plate, he didn't actually touch home plate. The boy went back and touched home plate with the tip of his cleat.

What the boys learned from the coach is critical. Until you touch home plate, you can still get called "out." You can work as hard as you can and kick up all the dust in the world, but if you don't touch home plate, it means nothing.

Don't just wallow and slide around in your business getting dirty. Set up your home plates and then make progress toward them. You'll get pretty messy and beat up along the way, but none of that means anything if you don't actually reach your goals.

In business, you'll have not just one home plate, but a series of them. That you slid toward them means nothing. That you got dirty in the process may be praiseworthy but in the end, results far outweigh intentions. It's important that you worked hard. But what matters most is that you got to home plate, and you actually touched it.

What about you?

What are you doing today to slide toward your home plate? Share your goals and what you are doing to reach them, and don't forget to include your website or blog link so we can learn more.

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How the Emergency Economic Stabilization Act of 2008 Affects "Real" Small Businesses

Yesterday, the United States House of Representatives Committee on Financial Services released the text of the Emergency Economic Stabilization Act of 2008. I spent a few hours reading through it and I have some thoughts. In a nutshell, the Act allows the United States Secretary of the Treasury to establish a Troubled Asset Relief Program (TARP) pursuant to which it can purchase the "troubled assets" of certain financial institutions. It also creates a new regulatory body, the Office of Financial Stability, within the Treasury Department, the purpose of which is to implement TARP. You can view a section-by-section summary of the Act here. (PDF)

While I am glad to see that, under the Act, the actions of regulators would be subject to review by federal courts, and also that the Act includes some provisions to help home buyers and (on paper anyway) prevent the corporate elite who started all of these problems from enjoying windfall profits, I can't help but note that this is not really an emergency. An emergency is unforeseen, yet we've been watching this happen for years. And lawmakers have done nothing until now. Calling it am "emergency" does not excuse any of them, or the millionaires who are at the heart of this debacle, from the consequences they should (but will not likely) face. Regardless of whether we "must" act now, and in this way, I am very troubled by this piece of legislation from a policy perspective, particularly as it affects Indie Business owners. Here's why.

Small Business in the United States of America

The US Small Business Administration allows certain businesses to be defined as "small" so that they can take advantage of various set-aside programs and benefits that theoretically ensure that they can get their fair share of government contracts, minority set asides and other opportunities. The amount of revenue a "small" business can generate and still qualify as "small" varies depending on the industry.

A sheep farmer, for example, is "small" if he grosses $750,000 or less a year. That's a lot of money to most people. Other companies can make endless millions of dollars without limit so long as they have only a certain number of employees. In practice, this has amounted to the mis-classifying of "employees" as "independent contractors" by multi-billion dollar companies so they can take advantage of more government contracts.

So you see, "small" is not really small in America.

America's Real Small Businesses

The true definition of small business is represented by an important and growing segment of our economy that is often overlooked. They are what I call "Indie Businesses" and I am proud to be counted among their number. We are making substantial contributions, yet not grossing anywhere near what the US government calls "small."

Indie Business owners are a subset of the larger category of "small" business owners. We are a sort of cross between consumers and business owners. We are consumer business owners if you will.

Many of us maintain traditional jobs as we also own and manage our businesses. Many of us are also the primary home managers and caregivers to our children. Some of us leave the traditional workforce so we can be more accessible to our children while they are young, yet we must continue to make a financial contribution to the family, so we work at home or in a location close to home so we can do both.

There was a time when we were mainly women who were also mothers, but lately, our ranks have swelled to include men who are fathers, and on a larger scale, people in general who seek an alternative to the limitations that come along with pursuing a traditional career path. My educated guess based on nearly 15 years of work in this field leads me to believe that our annual income ranges from $0 and $2 or $3M a year on the high end -- nowhere near the average annual gross receipts of a "small" business as defined by our government.

Now, The Bailout

It is against this backdrop that we must assess the current economic bailout. Let's look at the big picture. The US Department of Treasury's stated mission is to "serve the American people and strengthen national security by managing the US Government's finances effectively, promoting economic growth and stability, and ensuring the safety, soundness, and security of the US and international financial systems." So let's start with that. Buying out failed mortgage brokers because the Secretary of the Treasury thinks it's a good idea does not manage taxpayer money effectively. That's reason enough to vote against this bailout plan.

How the Bailout is Affecting Indie Business Owners

The bailout sends hard working Indie Business owners the wrong policy message. Government exists to support and encourage policies that allow us to live the "American dream," whatever that means to us. But bailing out large companies by simply buying them with our money, after watching their leaders make one poor business decision after another for years, underscores the fact that, in America, you can wisely invest your money in your business all you want, and the government will still find a way to put your assets at risk.

Credit is already nearly impossible to come by for our kind of businesses. Most Indie Businesses are owned by women who, no matter the size of the business they own, already have a hard time procuring business loans and venture capital investments. Our only real option is to bootstrap our ventures with credit cards while holding down a full-time job. We do this for years hoping that the business will eventually support us so we can exit the traditional workforce and continue to pursue our dream full-time.

Some members of the Indie Beauty Network have told me, for example, that their attempts to purchase manufacturing supplies using credit cards through Wachovia (one of the failing financial institutions) are being declined even though they have credit on the card, are not even close to maxing it out and have not missed any payments. I'm sure that will continue. How can they run their manufacturing businesses if they can't purchase supplies?

This bailout plan creates a climate that is decidedly unfriendly to Indie Business owners who are managing our nation's real small businesses. In addition, we are running our homes, trying to find gas (in Charlotte, NC where I live, most stations have none!) and raising children to thrive in a world where business ownership is a necessity and not an option as technology replaces the jobs that are not shipped overseas. We are making significant contributions to our nation's economy, while also working to secure our futures and the futures of our children.

This bailout is demoralizing and distasteful. It sends the message to Indie Business owners that unethical business practices are overlooked and rewarded. We live in a nation where traditional jobs are drying up by the millions. We must have our own businesses to be comfortable and to be empowered to provide a strong launching pad for our children. We are leaving no stone unturned in order to do that. Yet, our credit options are fizzling out as our need to be profitable increases literally by the hour.

This new law is the next chapter in the saga of the incestuous relationship that multi-million dollar business leaders have with lawmakers and regulators. I have nothing against multi-million dollar corporations. I buy from them and benefit from their products and services every day. Big businesses, just like small and Indie ones, have no personality in and of themselves. They do nothing on their own. Their actions are dictated by the leaders who manage them. The problem is not big businesses. The problem is the people who lead them.

And it is these people, along with our representatives in Congress, who have created a framework that is broken and intolerable. It is up to us to rise up and do something about it.

How the Bailout Will Affect Future Indie Business Owners

I have come to the realization that, bad policy though it may be, this bailout is a done deal for one reason and one reason alone.

We simply have no choice in the matter.

The success of American business (both large, small and Indie) rests in large part on our global credibility, and the principle that hard, honest work is rewarded. That if you create a business that generates a profit by behaving ethically and providing valuable products and services, your tenacity and innovation will be recognized and celebrated. That is foundational to our economy.

The government's purchase of worthless financial related assets for years to come, with money it does not have shakes that foundation to its core, makes a mockery of desirable ethical business practices, and discourages average Americans from going to the trouble of taking on any business risk at all. Again, this is devastating in a world where business ownership is not an option. It is a necessity.

And yet, there are no other viable options to this bailout. The alternative of course is to let these big mortgage giants solve their own problems. That's a lousy option considering that the people who would be solving the problems have already proven themselves to be grossly irresponsible and greedy. On the other hand, a bailout proves that deregulation does not work, and that is already a huge problem for Indie Business owners.

Deregulation

Deregulation and lack of effective, honest regulatory oversight at all levels of the financial sector is a large part of the reason why financial institutions are failing. This is recognized by both the Republican and the Democratic party presidential candidates. (Chuck Baldwin, running on the Constitutional Party ticket, favors almost no regulation at all, a position with which I do not agree.)

So what does this mean? Well, the pendulum will probably swing back to -- you guessed it -- unnecessary and burdensome regulation. And more regulation hurts Indie Business owners the most. Even though we do not contribute to the problem, we will be saddled with the red tape, increased fees and overbearing bureaucracy.

This is already happening in the food and cosmetics arenas. The US Committee of Energy & Commerce is now considering new legislation that would force food and cosmetics manufacturers, regardless of size, to pay from $2,000 to $12,000 in annual registration fees and comply with a mountain of paperwork. The FDA Globalization Act of 2008 would put thousands of Indie Business owner in these sectors out of business, and prevent millions more from starting. Those wonderful organic handmade moisturizing soaps you buy? Gone. The tasty holiday cookies you get from your local market? Gone. This is but one example of how increased regulation will hurt all of us. (More on this draft law with a video and a Petition you can sign to oppose the law is here.

Indie Business owners want to do our part to bolster the American economy, and we are doing so by introducing innovative products and services, increasing competition across all sectors of the economy, ramping up American exports and keeping prices for products and services accessible to the vast majority of Americans. Bailing out fat cats is countering our best efforts in all of these areas, including our best efforts to make a contribution while also securing our futures and the futures of our children.

Future Generations

I believe that entrepreneurship is the next great civil and equal rights issue of our time.

We must work to create an environment where our children and their children can launch, own and manage businesses without fear of excessive government bureaucracy, or so little oversight that we find ourselves in a situation like this again.

The states can do a lot to support businesses where they are, but if the federal government does not create an overall framework that allows Indies to flourish, future generations are in big trouble.

The saddest part of the Economic Stabilization Act of 2008 and the unethical practices that gave rise to it, is not that my and your business are adversely affected, but that our children's opportunities to own profitable businesses are adversely affected. It's hard enough to start a business today, even with adequate capital and good credit. What will it be like for the next generation?

Will my children and theirs be saddled with fallout from this week's activities on Capitol Hill? It is inexcusable that the rush to "solve" this problem is going to give rise to another one. That is, that future generations, no matter how hard or smart they work to build a lasting business legacy, will see those legacies constantly at risk of being demolished at worst and undercut at best, by the very government that is duty-bound to protect, defend and support them.

What do you think?

Last week, I touched based with several Indies who are interested in joining me in Washington, DC shortly after the new president is inaugurated to make our position known where it counts: at the White House and on Capitol Hill. I have started the process of obtaining a permit to allow us to congregate in LaFayette Park across the street from the White House so our new president will know that we want to be a part of the political process, and so the media can have an opportunity to hear our stories.

If I get positive feedback in the comments section of this blog post, I will invest the time and my own personal resources to make this happen. What will you do? Join me? Tell your friends? I need to hear from you!

Earlier this month, I taped a segment for WUSA-9, the CBS affiliate in Washington, DC, on the topic of the FDA Globalization Act of 2008. I wanted to share it with you because it's summarizes the heart of the issue. That is, if passed in its current form, it would put thousands of small and woman-owed businesses out of business, while doing nothing to protect consumers. Along with anchor Lesli Foster and IBN member Jamila White of j.blossom, this segment aired on September 18. Unfortunately, the station removes the video links from its site after a few days, and you can read the story here.

This whole process is such a fantastic adventure for me. It is such a pleasure to be in a position to inspire, encourage and advocate on behalf of Indie Businesses across our nation.

If you have not signed our Petition in opposition to the FDA Globalization Act of 2008, please do so by leaving your comment in the comments section of this blog post. You don't have to write a lot. Just say as little as, "I oppose the FDA Globalization Act of 2008. Name, city, state."

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I Love Indies in San Francisco!

We had a fantastic time last night at Indies in the City in Point Richmond, California, about 20 minutes outside of one of my favorite cities: San Francisco. I am here for the next 4 days to share my knowledge and experience at Lori Nova's Business Boot Camp. I am always excited to do that, but especially for this event because Lori's Nova Studio is such a lovely and intimate workshop. While I like sharing in any venue, I really love it when I can be up close and personal with other Indies. Here's a picture of everyone smiling in the midst of the chicha.

L to R: IBN member Donna Lang, The Aromatic Way; Rochel Roland, Kelly Chadwick of Pure Indulgence; dM, Ann Walls, IBN member Joan Morais of Joan Morais Natural Body Care Classes & Workshops; IBN member Lori Nova of The Nova Studio. Throughout the next four days, along with other experts in various fields of small business success, I'll be addressing Lori's group.

My topics are:

• The New Brand of Business Leaders: Just look around at all of the failed examples of leadership in our society today. Politically, socially and especially in the real estate and financial worlds, people who have taken leadership seminars from the world's best have turned out to be some of the worst leaders of our time. Indies to the rescue! We are the new brand of business leaders. Gone are the days how to identify and embrace your own special form of Indie Business leadership
• Saving Your Business Before it Starts: Who has time for tomes and volumes of paper exploring ad nauseum how a business will start and become profitable. I take the evening bag approach to business planning: focused and detailed, yet efficient and realistic. I love this one!
• Your Hidden Intellectual Property Assets: Lions, tigers and bears, oh my! Trademarks, copyrights and layers, oh my! Grasping this stuff is easier than you might think, and I'm going to share all of my attorney tricks from 20 years of practice so help avoid heartache and capitalize on assets that most people miss out on.
• Become the News You Want to Be: Skip all the expensive workshops about how to get your products featured in top fashion magazines and national television talk shows. Bring the world to your door using using time, your creativity and your laptop. Indies are the news today, and your own story is the world's most popular headline! I'm going to show 17 lucky people how it's done!

You can see a full list of speakers and topics at Lori's website.

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Introducing Four Fabulous Indie Beauties!

I love my Indie Beauty Network members. I call them my Indie Beauties, and they are doing fantastic things. I'd like to introduce you to four of them.

Katie Nguyen of The Conservatorie
Funlayo Alabi of Shea Radiance
Princetta Jones of Princetta's Beauty Secrets
Ellen Lange of Ellen Lange Medi-Spa

Continue reading to find out how these inspirational women pursued their passions to launch businesses that enhance people's lives every day!

Katie Nguyen and her fiance, Thomas, have been members of IBN since June 2007. They purchased their business, The Conservatorie, from a prior owner. The Conservatorie, headquartered in Aguora Hills, California, formulates bulk mineral makeup and wholesales it to spas and other companies that sell it directly to consumers. She and Thomas said that they joined IBN in part because they love Indie Business Radio: "Even though the show is free," they said, "We joined IBN because we are, well, greedy! We thought to ourselves, if the free radio show is this informative, just imagine how great other materials and services are!" Enjoy Katie's Indie Candy feature here.

Funlayo Alabi is a wife and mother of two who hails from Nigeria. She and her husband own Shea Radiance, a supplier of finished products and bulk natural shea butter which they import directly from Africa. They have been IBN members since June 2006. Funlayo and her husband are working on their exit plan from traditional jobs to running Shea Radiance full-time. Their hard work and tenacity are paying off, as you can see from the beautifully packaged shea butter creams and other products at their website. Enjoy Funlayo's Indie Candy feature here. You can follow her Tweets at @shearadiance.

Princetta Jones owns Princetta's Beauty Secrets in Las Vegas, Nevada. In addition, she is a musical performer who travels the world entertaining audiences with her spicy sounds. Check out her Myspace page and enjoy her Indie Candy feature here. Princetta joined IBN in March of this year. Her schedule keeps her so busy that she is not accepting online orders at this time, but if you' in Las Vegas, you can get her goodies at selected Whole Foods Markets there and in Philadelphia at Spa Bavu.

Ellen Lange is a wife, mother and the owner of Ellen Lange Medi-Spa in Highland Park, New Jersey. Ellen also a Retexturizing Peel Kit and a Clear Complexion Kit. Ellen's father is a renowned plastic surgeon, so it's no surprise that she has a wide ranging interest in facial and skin care that includes plastic surgery options. She blogs about her ideas at her recently launched blog. She enjoys helping women look and feel their best. Ellen has been a member of IBN since December 2006. You can follow her Tweets at @ellenlange.

What do you think?

Aren't they amazing?! I could make this a regular blog feature. Should I? Do you enjoy learning about how other women combine their Indie Beauty businesses with their passion for helping women and also managing their homes? Let me know what you think in the comments section below. I'd like to hear if this feature is something you enjoy.

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Fitness Is Changing My Life and My Business

In late June, I started a healthy lifestyle program. I have to admit that it really wasn't much of a program. More of a more serious desire to be a Fit Indie. At the beginning, I took a sort of relaxed approach to things. I worked out when I could, changed my eating habits a little (but not nearly enough) and began to generally be more conscious about how I was treating my body. Then, in August, my neighbor, friend and sometime walking partner underwent gastric bypass surgery. The next day, she told me she felt like she had been run over by a truck. Sometimes I felt that way and I hadn't even had surgery. And that's not good.

Watching my neighbor go through the gastric thing kicked me into more of a high gear. I didn't want to ever have to go that route. Not that there's anything wrong with it -- I support my friend as she finds her own path to wellness. We have the same general goals, but I felt that surgery was not for me. So earlier this month, I stepped it up. I have lost 6 pounds so far this month.

And I am starting to notice a funny thing on the way to the scale. I am becoming more energized and productive in my career. I have a built-in support system in the 700+ members of the Indie Beauty Network, and that's a plus. Everyone should be so lucky. And things are starting to change for the better.

Candace Sweeney

Last week's newsletter featured IBN member Candace Sweeney in my first Fit Indie Feature. As you can see, Candace has a compelling Fit Indie story. She inspires me and encourages me to continue my path toward fitness. If you are a Fit Indie and would like to be featured in the newsletter or on Indie Business Radio, send an email to me at donnamaria @ indiebeauty.com.

Anne-Marie Faiola

Another great inspiration is IBN member Anne-Marie Faiola of Brambleberry. Anne-Marie tells me that she works out at least 5 times a week, doing a combination of different things like hiking, yoga, Pilates and running. She says she "eats clean," except for the care and feeding of a little cupcake addiction.

Kelly Bloom

Another IBN member, Kelly Bloom at Southern Soapers, hosts a Yahoo group where, in addition to lively discussion about the supplies Kelly sells, members have a periodic weigh in. The "Lose to Win" program started because one of the group members underwent gastric bypass surgery. Kelly tells me that, so far, the group has collectively lost 200 pounds.

Kayla Fioravanti

Kayla Fioravanti of Essential Wholesale lost 60 pounds a few years ago and she's kept it off by exercising. She looks great. She tells me that she started off cutting back on her eating and, after a few months, realized she needed to incorporate exercise. Her husband took over some of the morning childcare responsibilities so Kayla could swim before heading to the office. Kayla told me that it was difficult at first, not only to get into shape, but also, to resist the urge to work when she should fit in the exercise.

At the end of the day, we all have that issue don't we? We love what we do, and there's so much to be done and we Indies either do it all or do so much of it that there's little time for us. It's hard to take the time to care for ourselves as we should. But we can and we should and Candace, Anne-Marie, Kelly and Kayla are good examples of that.

Do my Indies rock or what!!?

So, here I am. Working out gives me more energy and affirms my individual power as a woman. Spinning works my legs and core. Zumba works everything and is a fun way to connect with women of all fitness levels who just like moving their curves. Step aerobics incorporates fun dance steps around a step. The activity actually makes me feel somewhat coordinated.

At the end of each class, I've been snapping photos of myself with my fitness instructors to document my progress, hold myself accountable and make it even more fun. I post the pictures to my Twitter page so everyone can enjoy the ride with me. The fun part is easy, especially for Jatrine's zumba class (see photo above) because she is awesome and also because Tay, who takes Jatrine's class regularly, often shows up in costume. Today she was an eggplant.

Can you beat that? Dancing with a bunch of screaming women while one of them runs around encouraging you dressed as an eggplant. Who could afford to miss that? If you're in the Charlotte area, you owe it to yourself to find out where Jatrine is teaching a zumba class and go and sign yourself up. Jatrine maintains a website and a Facebook page so you can easily find her. One zumba class with Jatrine and you'll have to reapply your hips! It's a good thing. You'll be hooked and you'll feel feminine and powerful at the same time. Tell Jatrine that Donna Maria, the crazy woman who chases down fitness instructors with her camera, sent you.

So listen, this is fun. But it's not easy. I have a long way to go but that's OK. Just like in business, we all have to start somewhere. I always advise my clients to focus on their goals and never rest until they are achieved. I've never had a problem doing that in business. Now it's time to do it where my health is concerned too.

What about you?

Maybe you'd like to join me. Do you have some fitness goals you are trying to reach? Leave your comment below and let's see how we can work to encourage and inspire one another to reach our goals.

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How I Maintain My Social Network Without Losing My Shirt

Thank you for the great collection of comments, tips and insights you are sharing on yesterday's post about making connections on Twitter. One of the themes of the comments is that, if you're not careful, Twitter and other social media become colossal time suckers with little to no return. Indie Beauty Network member Anne-Marie wrote, "It can be a bit of a black hole if I follow all the cool links that show up on people's Tweets." And Indie Beauty Network member D'Anna Catterson said, "It can be quite addicting!"

I have found these things to be true. If you don't discipline yourself in any fun social situation, you'll find yourself hopelessly unproductive. Who hasn't experienced staying at the party or talking on the phone so long that some other important detail of life or business is not tended to? We've all done that, so we all appreciate the power of using a system to ensure that our social connections are maintained while our businesses continue to thrive.

Here are my Social Media System recommendations and a little about how I incorporate social media into my business model.

1. Reserve Your Brand At Major Social Media Outlets

Using a popular social media outlet just because I or someone else says you should is a reason to at least make a note to check out the website so you can make a first impression decision about whether it might work for you. If it does not appeal to you, open a free (if available) account in your brand name anyway so that, if you decide to use it at a later date, it's available to you. This prevents others from reserving an account at that site using your name.

2. First, Observe Others

If you decide to start using the account, first watch how other seasoned users of the technology use it. There's no need to schedule this observation time. Just do it as you go throughout your week, hearing about it in blogs, the news, etc. As you learn more about it through your network of business friends and colleagues, you'll develop a framework to prioritize checking it out further.

Take your time. There's usually no need to rush. Look carefully at how the most proficient users of the technology operate. Make mental notes of what they do that is effective and efficient in terms of time. For example, if a successful Indie Tweets 5 times a day on average, and you have a business similar to his or hers, perhaps this framework is a good one for you to consider.

Similarly, if someone blogs 3 times a week, and each blog post is about 5 paragraphs long, use this as a framework for your blog. Do they use pictures? Video? There's no need to reinvent the wheel. Look at what successful people in your field are doing. Listen to what they say about the frequency and manner in which they use the technology and pattern yourself after them. You'll find that you make changes and adjustments as you go to suit your own personal style and business model

3. Use Cross-Posting Where Available

If you decide to take advantage of a new social media outlet, look for ways to syndicate or repeat your content across your different social connections. Most new social technologies are sensitive to the fact that, there are so many of them that users need to be able to do something one time and post it across multiple different networks.

For example, when I post a video to Blip, with the click of a mouse, I cross-post it to my Myspace page. When I post an Utterli audio clip, I choose the option to automatically cross-post it to my Twitter stream. When I post a Tweet, it automatically cross-posts to my Facebook page and to this website in the right column.

Cross-posting allows me to reach multiple people with one activity.

3. Set a Time Limit For Eact Activity

You're busy running a business and a home. You have to fit online social networking into your week, but you also have to set time limits. Otherwise, you'll be closing down the bar every night and waking up the next morning wondering why you have no customers, why you overslept, and why everyone else is bright-eyed a bushy tailed.

Look at your weekly schedule and schedule in time for social connections. Spend the most time at the social outlets that serve your business best. This may change over time.

I receive note regularly from Indie Beauty Network members who say they are tracking new business directly from Twitter through a blog, and then to an e-commerce site. I would say these people need to keep blogging and Tweeting a certain amount each week, and devote smaller amounts of time to other avenues. But again, because business and technology are fluid, not to mention people are fickle, always be on the lookout to change the balance for a good reason.

4. Focus On 3 Social Media Outlets That Work Well For You

As I said earlier, it's important to defend your brand on line, including registering it as a trademark and using it in so many places that the incentive for someone else to do so is significantly diminished.

Having said that, once you're registered for 25 social networking accounts, you can't possibly use them at once unless you hire people to help you. This is a good option if you can afford it, and if you need it, but if not, carefully choose the spaces where you'll invest the most time, and make sure you're getting as much out of it as you're putting into it. Then use other times as available, for other social networks.

For example, you may have found that your blog, your e-commerce website and your Twitter stream form a triple header for you. This is the case for many startup Indies. You Tweet your new blog posts and people comment on them. You comment back to create community at your blog. While your readers are commenting and engaging with you, they also naturally discover links to your shopping cart, so they head on over there with a credit card. Focus on your website, blog and Twitter stream if that works for you.

This is the method I recommend for most Indie Beauty Businesses selling products. As your business expands, add other social outlets that seem feasible and which you can predict hold the most promise of a return. Again, take your cues from your successful industry colleagues.

What I Do

1. Each weekday morning (well, mostly each), I post a short Utterli audio feed to my Utterli page, and cross-post it to Twitter. I sometimes cross-post it to this blog as well, and now and then, I add it to my newsletter (but I have to do that manually so it doesn't happen very often).
2. Each Monday, I publish a newsletter. This is not exactly social networking, but since I have contests and other ways for my readers to respond to it, it's sort of interactive.
3. When I load a new blog post, I Tweet it.
4. Each Monday, I host the Indie Business Radio Show. People can call in their questions live. After the show, streaming and MP3 links are made available so people can enjoy the show, discuss it and share it with others.
5. I Tweet 15 to 20 times a day. This is greatly reduced from when I first started using Twitter, when I Tweeted far more than that. It was not pretty. But I have found my footing at last I think. The only time I may Tweet more frequently in a day than 15 or 20 times is when I'm at a conference, in which case I Tweet more to share helpful business tips with those not in attendance. I also share pictures, audio and video, time permitting.) I use my Tweets for my Utterli post, maybe a blog post of mine, Retweets of other people's blot posts and responses to other people's Tweets. (You can't sit at the cocktail table and just talk. You also must respond to others, yes?) I also Tweet helpful news articles, YouTube videos, etc., that are of interest to people who keep up with me on Twitter.
6. I usually cross-post my blog posts at a few Ning groups such as Twittermoms and Black Business Women Online. I also update and socialize at Facebook, LinkedIn and Myspace when I have time, when I have something helpful to contribute or when something new and interesting catches my attention there. Finally, I invest time commenting at other people's blogs, Indie Beauty Network member and blogs in particular. Because I am the founder and president of the Indie Beauty Network, many of my Tweets deal with starting a small cosmetics business. The rest generally deal with business issues that any Indie Business owner can benefit from.

I vary these activities depending on everything from the work load on any particular day, to the volume of interesting and helpful things I discover and want to share with others.

Just Be Helpful!

At the end of the day, connecting with others is all about being helpful. Sure, I do my fair share of Tweeting about a new service I am launching or my next radio show, but the vast majority of my social networking is designed to help others. And I like to connect with people who share my philosophy of using technology to enhance people's lives.

Ask yourself whether the next social media activity you plan to do will help someone else. If it will, chances are it's a good investment of your time. If not, just as you would at a cocktail party, keep your mouth shut and wait for the next opportunity to help another person.

What do you think?

Whatever you do, don't let being a social butterfly interfere with making a profit in your business. On the other hand, in order to be profitable, you have to interact socially. You can't just set up a store or website and wait for people to come to you. You've got to get out there and meet people, right?!

Do you have a system? Feel free to share it in the comments section below.

If you don't have a system and this post is inspiring you to create one, please let me know that too. I want to know whether my articles are helpful to you!

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Last week, I accepted an invitation to speak at the Handcrafted Soapmakers Guild's 2009 Annual Conference of Handcrafted Soapmakers at the Miramonte Resort and Spa in Palm Springs, California. I am honored and excited, not only because my topic is "Become the News You Want to Be," but also because I get to work with my photographer/videographer husband and co-business and home leader to create another fantastic promotional video for the organization. Here's the one we did earlier this year at their conference in Vermont.

The Soap Guild is an institution in the world of soapmaking. Everyone who makes soap should be a part of the Soap Guild. The people are warm, smart and fun. You'll learn a lot and you'll have a great time growing your business around like-minded people who understand how exciting it is to stand over a pot of water, oil and lye, and watch them slowly transform into a household product that you can use yourself, give away as gifts or even better, sell at a profit. Today, I want you to get to know the Handcrafted Soapmakers Guild.

10 Interesting Things About the Handcrafted Soapmakers Guild

1. The Soap Guild Was Founded by Barbara Bobo.

Barbara Bobo was the first (and one of the only) handmade soapmaker to be featured in the pages of Martha Stewart Living Magazine. As the owner of Woodspirits, one of the nation's first soapers to have soaps in stores nationwide, Barbara Bobo is an entrepreneurial institution. When I spoke with Barbara last year, she told me that she and her husband had semi-retired to their Canadian cottage where she's enjoying her hobbies of knitting and bouncing grandchildren on her knees. She is the President Emeritus of the Soap Guild. Wherever you are Barbara, we thank you for what your vision has produced!

2. I Was Registered to Attend the First Soap Guild "Conference".

Back when I had a "real" job, I registered to attend the first Soap Guild conference in the Paris, Ohio, in Barbara Bobo's back yard. Two days before the event, I had to fill in for an attorney in a court case. Just my luck. I wasn't in Ohio physically, but I was there in spirit. I have always been proud that my name is listed on the little tri-fold brochure as an attendee at the Soap Guild's first "conference."

3. The Soap Guild Gives Away Spatulas.

When you arrive at the conference registration desk, you are given a huge goodie bag. As it turns out, this is reason enough to come to the conference. You also get a folder containing important papers and a spatula. At the annual meeting, you vote with your spatula. It's hilarious to see a bunch of mostly women from all walks of life discussing business and voting on serious issues -- using huge spatulas.

So if you need a new spatula, there's another reason to come to the conference.

4. The Soap Guild Knows How to Host a Conference.

I already said how great it is to be a member of the Soap Guild, and it's true that there's lots of business inspiration. But I have to say that another reason to connect with them is that you get a discount on one of the most exciting conferences ever.

The Soap Guild conference is not a "gathering." (Not that there's anything wrong with gatherings.) It's a conference in every sense of the word. This year, Elvis was there as you can see from the video. Next year, a great comedy line up is planned as part of a Renaissance Carnival, which will hosted by my friends and longtime Indie Beauty Network members Dennis and Kayla Fioravanti of Essential Wholesale.

5. Marie Gale Rocks.

Marie is the president of the Soap Guild. She's also a the owner of Chandler's Soap, a member of IBN and a wonderful example of how to lead a non-profit trade organization. I have often gone into Soap Guild meetings with the expectation that I will see a true leader run a business meeting using Robert's Rules of Order like nobody's business. Marie never disappoints.

Marie has an uncanny ability to stay focused in the midst of chaos. Once at a Soap Guild meeting, the conversation was getting out of hand. After a while, we all heard the voice of Marie roping everyone back to the crux of the matter and announcing that there was no time for extracurricular chatter. She used her Mother Voice. We all sat at attention. And that was that.

Meet Marie and the Soap Guild's current Board of Directors here.

6. Soap Guild Conferences Are Organized.

Have you ever been to a conference run by amateurs? You get there and your name tag is not alphabetized or they had to find you a place to sit at the awards dinner because the volunteer ran out of place cards? Well, that won't happen at the Soap Guild Conference.

First of all, it's organized by Leigh O'Donnell, a soapmaker who is blessed with incredible administrative gifts. Leigh has become a professional event planner (in my eyes) simply through on the job planning of Soap Guild conferences. She coordinates volunteers and motivates each one to work the conference as if they are being paid a million dollars. They are dedicated, helpful and they even wear coordinated uniforms so you can easily spot them and get the help you need no matter where you are in the hotel.

Leigh, can you come help me organize my life?

7. The 2009 Conference Will Be in Palm Springs, California at the Miramonte Resort and Spa.

And so, that's all I have to say about that.

8. The Soap Guild Just Started Twittering.

OK, so you know I can barely do a blog post anymore without mentioning Twitter. Through the Supreme Organizer of the Universe, Leigh O'Donnell, the Soap Guild showed up at Twitter a few weeks ago gathering followers and generally Twittering about how they were working to get the best speakers possible for the conference. Within a matter of about 5 days, they had filled the speaker rostrum with other Tweeters.

Ahem. Do you need to join Twitter?

9. The Soap Guild Donates Soap.

Every year, the Soap Guild conference includes a contest to determine the best soaps in a variety of categories -- best in show, best packaging, best swirl, best fragrance, etc. Each year, they connect with a women's shelter or similar organization in the city where the conference is hosted to donate soaps and other personal care items for their residents. A representative from the shelter is on hand at the awards dinner to accept a donation of all of the soaps in the contest, plus other products donated by members throughout the organization. How cool is that?

I think I'll make some soap next year to donate. On second thought, better leave that to the people who make it more and way better than me. Wouldn't want to give Palm Springs the wrong idea about me and all. (That is to say, I love making soap but my spatula's a little rusty since young kids and the Indie Beauty Network keep me pretty busy. Are those acceptable excuses not to make soap? Be kind when you answer.)

10. One of the Soap Guild's Most Treasured Members is Sister Cathleen Marie Timberlake.

A soapmaking nun, yes. Only at the Soap Guild. Sister Cathleen Marie is a member of the Benedictine Sisters of Perpetual Adoration in Clyde, Missouri. In addition to a life of prayer and devotion to God, Sister Cathleen Marie makes and sells handmade soap at Monastery Creations. If that's not the darnedest thing, you know? Check out my video interview of Sister Cathleen.

So that's 10 interesting things about the Handcrafted Soapmakers Guild.

What about you?

Do you know anything about the Handcrafted Soapmakers Guild and their annual conference? Do you agree that it's wonderful and that Palm Springs can't get here fast enough? Please tell us what you think in the comments section below.

To get to know more fun people regularly, subscribe to Indie Business Blog today.

You Owe It to Your Business to Enter!

In late 2002, I received a phone call from someone saying they wanted to nominate me as one of the US Small Business Administration's Home-Based Business Advocate of the Year. I had only been leading the Indie Beauty Network for two years at the time, and I wondered why anyone would consider me a worthy candidate for an award. I answered her questions and submitted a package of information by the deadline. A few months later, I was walking (really, waddling since I was several months pregnant at the time) across a stage accepting the award for the SBA Washington, DC office Home-Based Business Advocate of the Year.

Through that experience, I learned that, no matter how unqualified you think you may be for an award or honor, you have nothing to lose by applying for it anyway and putting your best foot forward. In fact, one could say you owe it to your business to give it your best shot. And like they say, there's no time like the present, right?

So, here's your chance. StartupNation is now accepting nominations for their annual Home-Based 100 Competition. Why don't you enter??! There are 10 categories:

• Best Financial Performers
• Most Innovative - you can vote for the Indie Beauty Network for this one if you are so inclined!!
• Boomers Back in Business
• Greenest
• Yummiest
• Grungiest
• Recession Busters
• Most Slacker Friendly
• Most Glamorous

You must submit nominations and votes by midnight on September 30. I know tons of great Indie Business owners out there working from home, and so many of you qualify to win this competition. So why not enter today??!

And if you've already entered, please let us know in the comment section below so we can check out your entry and perhaps vote for you!

I recently discovered a wonderful new tool called Utterz. It allows you to easily record short audio messages to people in your circle of influence. You can also add video. I tried it for the first time this morning and am hoping to make it a regular part of my week. My goal is to provide another way for me to connect with you and let you know what's on the radio show, what's new in the newsletter, where I'll be traveling, etc. Click the orange button with the arrow to enjoy my first Utter!

Mobile post sent by indiebusiness using Utterz. Replies. mp3

What do you think? Is this useful? Should I keep uttering?Please post your feedback in the comments section below.

To enjoy more of my Utterz and get Indie business tips, subscribe to Indie Business Blog today. I'd love to get to know you better and know that you're coming back for more!

A Call To Twitter Action

In her book, It Takes A Village and Other Lessons Children Teach Us, Senator Hillary Clinton stressed the importance of a group approach to child rearing. She reminded us that, while a family is a distinct unit, each one forms a part of a whole, and that, when an individual unit is lifted, the entire group rises. While Clinton's message was specific to children and families, it also applies when it comes to Indie Business owners.

This was brought home to me in a real way last Saturday when a member of the Indie Beauty Network emailed me in great distress. She's married and the mother of young children. Tina (not her real name) had emailed me several months ago to share that she and her husband were going through counseling in an effort to save their marriage. Things were on a good track for a while, but as of last Saturday, they had fallen apart.

Touching Through Technology

Tina reached out through email to me, a fellow sojourner, a part of her village. A part of her tribe. I responded to her email immediately: "Call me." She did, and while I could not solve her problems or go through her pain for her, I lifted her up and prayed with her because she was open to that. I also reminded her of her intelligence (she has a master's degree), capabilities (her business is going well and she's also home schooling) and encouraged her as a fellow Indie and mother. I reminded her that she is fully equipped to rear her children as a single mom if that is what she is called upon to do.

Like most other Indies, Tina runs her business from her home. She is also a home schooling mom in a community where separation and divorce are taboo subjects. As Tina put it, "Everything is supposed to be perfect." Tina felt especially isolated because she realized that, for years, she had pretended that everything was perfect. Now that she was accepting the fact that things weren't perfect, she was at a loss, afraid for herself and afraid that her children might be unfairly treated once their friends found out that they no longer lived with their father.

Could Twitter Make a Difference?

As Tina and I talked, I pondered the enormous potential of social media in her situation. I found myself suggesting that she join me at Twitter and meet up with some other home schooling mom Indie Business owners who could encourage her and lift her up. Tina is not ready for that yet. But I have seen the power of Twitter and other social media outlets when it comes to building up the global village of women, men and families who are managing homes and businesses at the same time.

I think Tina is a bit skeptical of Twitter and social media in general. I was too. Weren't you? Did you think that anyone who you didn't already know would care one iota how you answered the question, "What are you doing?" Did you think that your life was boring and that strangers couldn't possibly be intrigued enough to read about how you feel from moment to moment throughout the day as you tend to your home and your family simultanously?

How many of you, like me, just didn't get it at first?

Reach Out And Tweet Someone

Tina doesn't yet know about the women I met a few days ago over at Twittermoms. She doesn't know that there's a huge and growing community of Indie Beauty Network members and other Indie Business owners gathering every moring to start the day, discuss breaking news, take their kids to the dentist and do all the things that must be done in order to manage home and a business, without compromising either.

Each One Tweet One

Each of us can pay our social media successes forward by reaching out to at least one or two new people every week. Will you put Tina on your list today? Will you help me tell her about the power of social media? About people like you who are poised to connect and share?

Will you leave a comment below so Tina can know that you are an Indie Business owner on Twitter. Maybe you even home school. Maybe you can tell her that, divorced or not, she's welcome in our community. Please leave your Twitter link so Tina and all of us can connect with you more easily and perhaps even follow you.

And Tina, if you're reading this, there's a wide world out there ready to embrace you and your family and encourage all of you to be your best.

For more inspiring tips for Indies, home managers and business owners, subscribe to Indie Business Blog today. I'd love to get to know you better and know that you're coming back for more!