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Is it hard to find black products online?

findblackproducts A few days ago on my Black Parenting Blog (and sistasense too) I decided to post: 'DailyClick Mommy Picks: Dolls Like Me + 4 Black Parenting Friendly Websites.' The idea behind the post was to share a few quality black websites for moms, mommy bloggers, and dads too. Well, I noticed someone left a comment yesterday that really got me thinking. She said:
I have to check this out (dollslikeme.com). My middle daughter is dark brown and I've been bothered by the white dolls their father has for them at his house. Even with my oldest daughter, who was very light at that age, I preferred to give her toys that she could relate too. My middle daughter has even said she prefers the long straight hair as opposed to her hair being curly. It's extremely long, but she'd rather wear it straight. Anyway, I hope I can impart on her (and her other two siblings) the same messages that I was able to with her older sister. -Petula
Her comment reminded me of how many times African American moms and dads online have visited my Mahogany Momma website and asked me where to find dolls, party favors, toys, books and videos that their children, black children could relate to because even with the Wallmarts, Toys R Us, and Barnes and Nobles of the world many black parents (parents of children in color in general) still find in difficult in their day to day lives to find products worth buying for their children and for themselves. We still have some fighting to do as far as getting some more real visibility in the mainstream world BUT there are some good things that I'm seeing right now. There are people like myself who rather than wait for folks to figure out that black consumers and black business owners need more attention, they are doing something about it. For starters, I hope you have heard about the Anderson Family and their Experiment to only buy black for one year. They have been seen on television several times and I posted one of their interviews on my website: The Empowerment Experiment. Their story shows that more of us have to make an effort to go against the grain and support black business owners because that is how we are going to build up our communities. Don't believe the hype, when folks say it doesn't matter. Every other cultural/ethnic community, Spanish, Chinese, Italian, Jewish communities, invest in their families and their people, and we have to start doing the same as well. I personally have 30 plus black websites, because I feel compelled to make the changes that I want to see. Over the years I've built spaces like FindBlackProducts.com, The Search Urban Directory, and The Black Girl Click Ad Network specifically to address these issues. I'll be honest with you, when I do hear from big companies who want to connect with African American viewers online they usually aren't looking to invest in my projects through sponsorships or advertising. Most of the time I am targeted by their PR companies looking for free reviews and plugs, which works well for them (because they get paid, and their big company clients get publicity) BUT that stuff doesn't help me be able to afford to invest my websites like I would want to. BUT what keeps me motivated and consistent is that I am able to work with black business owners and entrepreneurs who want to promote themselves on these spaces and in turn I'm able to give you and other online viewers an opportunity to see what great black products and services we do have with/or without mainstream publicity. So for myself I've learned to build my business by working with other black entrepreneurs and without depending on sponsors or grants, which I think is something a lot of us are going to have to learn how to do if we want to get these things done on our own. Perfect personal example of this, when I had my son, all I knew about with respect to hair care products for black children was "Just for Me", "Dax", or "Baby Oil" (lol). Even with searching, I had to settle for finding a few natural oils to use on his hair and not dry it out with baby oil, because that is a big mistake but when you don't no better you can't do better (right?). So, this past month, a new member joined my social network "Black Business Women Online" (mybbwo.com) and her name is Landra Booker Johnson, the creator of Cara B Naturally (mycarab.com), an all natural hair care line for black children. And she created it because she needed something like that for her child, again being the change we seek! Now if I hadn't been frustrated about not being able to find black business women online and created BBWO, I might have not found Cara B and this is exactly why its so important for us to be the change we seek! I recently teamed up with Kimberly Allers Seals from MochaManual.com. She told me about a company that was looking for the input of African American moms online to put in a new collection of greeting products for our market in exchange for the chance to win a $50 gift certificate. As soon as I got her email I jumped at the chance to help, because I first and foremost love when we sisters can work together (I've had my share of horror stories) and guess what! The moms shared their input, all went well and one of the moms in my Black Moms Club Social Network won the gift certificate! Woo Hoo! Right now I am pushing for black women to support our fellow business sista, Sadia Sinsay and complete her survey about Black Women and underwear. She noticed that its difficult to find underwear in skin tones for women of color and she is working on making that change BUT needs you all to share your experiences in the two minute survey. Deanna Sutton, creator of Clutch Magazine has recently proposed a panel discussion at the major media, technology conference SXSW entitled the Elevation of Black Women in New Media, so that we can come together and us black women who are doing well creating spaces online can share our advice and words of wisdom with other black women bloggers and entrepreneurs online. But in order for her to get this panel passed you guys have to vote for it and share it with the women in your circle. To answer the question I started with, yes, it is hard to find black products because everybody thinks we don't want them or we are not looking BUT we are. Have you seen how much attention my friends Lamar and Ronnie Tyler are getting over at BlackAndMarriedWithKids for their new movie 'You Saved Me', a documentary on married black couples? While the mainstream thinks its buzzworthy to JUST focus on single, black women in the corporate world with no man, the Tylers thought it was time to talk about our Real Men and Women who are getting married and can teach many of us what real black relationships SHOULD look like. Truth be told, we have individuals in our local communities who want to break it down like Dr. Phil, who want to put us in the picture like Tyler Perry, and tell us to 'Hug and Love ourselves' like Monique. We just have to find them and in some cases become them if we truly want to see the change that we seek. Related Post: Don't Work With Black Women (Period)
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JUNIQUES MARKETING PROVIDES A PLAIN AND SIMPLE EXAMINATION OF THE
MANDURA BUSINESS OVERVIEW – HOW MONEY IS MADE WITH MANDURA


I have watched a lot of compensation presentations.

Some good and Some not so good.

What I can thoroughly appreciate about this one line structure is it simplicity and strength.

Every person that enrolls into the company is place in the COMPANY’S one line.

Every person you enroll is placed in the company’s straight line and assigned to you.

That is recorded for 8 enrollments by you. Each enrollment is called a level.

Now that enrollment may be many positions away from your start position, but all sales
are placed in your group volume purchases. Which you get paid.

Horizontal structures compensations ( unilevel, binary, unlimited width)

means someone probably will get left out.

The horizontal structure forces people to go on a “recruiting aka sponsoring”frenzy.

Trying to locate a “superstar”.

One enrollment who can sponsor hundreds.

Again, someone get left out of the business growth.

This video shows this obvious but seldom mention fact of group growth.

This fact has been identified as one of main reasons

so many people drop out of “business opportunities”.


Most people are NOT superstars. Most people are people, who know a lot more people.
This compensation structure uses that reality to the betterment of all involved.
Great Product, Health and Wellness Billion dollar Industry, Great compensation
Reasonable and substainable intial product purchase requirement
$30
With reasonable product purchase growth options.
I suspect you will want to examine this company, product, and plan closely.
I strongly suspect you will want to be involved.
I will welcome you to our team and help you grow your business.
Visit www.juniques.ws/mandura

Member of Mendura Allstars





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Are You Still Looking Out for Number One?

Have you ever attended a networking event with the intention to find connections for someone else? Most likely not because that’s not what we’re taught to do. We’re taught that we should stuff our pockets with business cards, through our shoulders back, put our game face on and let the hunt begin! If we’re able to muster up any courage at all, we walk up to a likely looking stranger and start grilling him or her. What do you do, how long have you done it and gee I’ve got a great product (service) for you that will surely solve all your problems! Wrong on oh, so many fronts. But we’ll cover networking etiquette and relationship building in another blog post.

But think of how much pressure it would take off your shoulders if you went to a mixer or other networking event on someone else’s behalf. You always do a better job when you stop thinking about yourself and think of the needs of others. And that’s one of the key tenets we promote in Pink Passport Society. Uplift and support other women. Help them be successful. Because by doing so, your connections and relationships will also be strengthened and you too will win in the long run.

So for your next event, interview three potential candidates – say for your strategic partner or perhaps one of your clients, armed with the information you’ve gathered beforehand (what is their target market – gender? income? industry? etc.). Prescreen the referrals, get the contact information and if you’re really good, go ahead and set up a date and time to make introductions (because we’re always “going to keep in touch” and then life, work and time intervenes, and another opportunity lost!)

Finally, once you’ve completed this task you’re free to relax and he yourself. And who knows how that will turn out – when you’re relaxed you’re more approachable. Your next client might just walk up and find you! So go out there and try a little reverse networking. You just might like it!

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sistasense-flashback

Time. We all wish we had more time. I personally can never find enough hours in the day to do it all and yet folks are always asking me, how in the world do you do it all? (lol) Well alright, a few days ago I posed a question, "What would you ask me if we were on the phone right now?" A few of you responded, so I know yall are still listening (lol). I decided to answer your questions on the sistasense blog. Today I'm going talk about time....


Question #1 and #2 from my Facebook Circle:
HOw do you stay on top of everything?....(your "Brand" is all over the internet.) What do you do to stay on top of your industry/niche? -Gazania
What organizational system you use to keep all of your businesses and branches of those business together? -Sharonda

Ok folks! Here are a few of my not so-secret time management and organization tip:
  • Like the Nike Commercial Says, I just do it! Seriously, when your business is your primary source of income AND you have little mouths to feed, you don't have time to procrastinate, put off, give up, or neglect those things that are going to keep your bank account from going into overdraft (lol). When folks ask me this question, I like to hammer home this point because sometimes the issue isn't time BUT you actually doing the things you say you are going to do.

  • That being said what do I do first and how do I keep it in order? I do NOT use any crazy online tools or widgets. I have three things that keep my system right: my notebooks, my outlook, and my excel. I was originally going to upload a picture of my notebook for this post, but then I got the idea to put in a few personal pics of me. (You see me squeezing that guys butt? I've always been the short girl who likes them tall, what can I say). Anyhoo.. Everyday in my notebook I map out bullets of what needs to get done, so many of my notebooks are full of me saying the same thing hundreds of times, but they stay in my head and as I get them done I check them off.

  • THEN I have my notepad on my computer, that simple text editor with no bells and whistles, every month I create a file like "todolist_may2010"... I've got files like this going back to about 2006. When things come up, I see sites I like or I come up with a great idea, I just cut and paste them into the pad. I get to what I can get to and I'm cool with letting the rest of the ideas pass away like many of my brain farts often do (lol).

  • At the end of the day (or I should say beginning) top priority always goes to my paying clients first, then my personal projects, then my emails, then people's questions. I always make sure the first thing people can say about me is that when they pay me, I am timely and professional, so customers come first. Remember I told you how to keep your customers happy.

  • I've got over 30 websites right, but I'm NOT afraid to let some of them sit there and collect dust for awhile. If you listened to my audio (the 3 things blocking your business), you'll remember I said one of the things that keeps your business blocked is being all over the place. While it seems like I have alot going on, most times I am focusing on one very specific project at a time. Last month my focus was on updating BBWO and putting together the BBWO50. This month my focus is on launching the SistaSense Circle. I give myself personal projects to focus on and then dig in. Remember my post, 'Tweak Vs Twitter', most of the time I'm just making my current online ventures better, I'm not really doing anything new. Focus truly adds time onto your day and your business because you avoid wasting time doing anything else.

  • If you had a chance to listen to the first 6 minutes of the sistasense circle, you would have heard me say that I focus on 5 Elements that I believe help me make the most of my time online and help me avoid getting distracted by all the new internet marketing trends or ideas. I don't go through social media time warps where I spend hours tweeting or chatting it up on Facebook because I practice exactly what I preach; "my true objective online is to build my list, get new customers, and keep the old ones happy". I avoid all things that DO NOT accomplish the goals in my true objective. (I know its sounds like army talk, but you gotta be militant about this kind of thing if you want to make that money).

  • Yes, before I forget, I also mentioned that use both Outlook and Excel. With outlook when email interview requests come in or I have to schedule a consultation for a client, I use the reminder tool, which is like my virtual receptionist there to remind me when I have something to do. Excel helps me manage the books, from as far back as ... I can't even remember every month I do this thing where I simultaneously open my excel, my bank statement, and my paypal to assess how much money I've made last month, when to pay the bills, and how much I am saving. I know at some point I told you about my money marker system, right? If you want to stay organized and ensure that your business revenue increases you have to track your progress, keep your bills in order, save (so you can see what your working for) and set financial goals for the future.

Related Articles I've written on Time Management and Staying Organized

Those are my time management strategies and I'm sticking too them! Good luck to you with yours.
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Come and experience California's Hot Spot!

Ego Extensions L.A. offers a Luxury Line of Remy Hair Extensions and Lace Wigs. Imagine beautiful, soft, luxurious hair that you can color, wash, straighten and style to your hearts desire. Our Lace Wigs and Extensions are made of 100% Premium Remy Hair.Ego Extensions L.A. caters to an elite group of clientele.Hollywood's A -Listing Actors, Singers, Dancers and Models.Our hair comes imported from India, Brazil and Russia with only the most beautiful strands being hand chosen. Take this opportunity to shop on-line for what people are calling the most "ELITE HAIR ON THE MARKET ". Have questions? Contact us at info@egoextensions.com. We are always here to service our valued customers. We pride ourselves in selling high-end, premium hair that everyone can afford. So go ahead and indulge yourself....in Ego Extensions.

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Ego Extensions Lace Wigs have become the most highly sought after Lace wigs in the entertainment industry and abroad.Our professional staff and superior wig quality has catapulted us to the top.We pride ourselves in having the combination of product and customer service that clients have been searching for.Many customers visit us from other states and countries to experience the relaxing atmosphere which we provide for their Lace wig fitting.Our boutique carries enough wigs to not overwhelm clients with choices,but give them the ability to find that special unit.Choose from Full Lace Wigs,Frontals,Closures,Lace Front Wigs and more.We carry Indian,Brazilian,Mongolian,Chinese,and European Hair Wigs as well as a variety of high quality affordable synthetic units.

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Read more…

Come and experience California's Hot Spot!

Ego Extensions L.A. offers a Luxury Line of Remy Hair Extensions and Lace Wigs. Imagine beautiful, soft, luxurious hair that you can color, wash, straighten and style to your hearts desire. Our Lace Wigs and Extensions are made of 100% Premium Remy Hair.Ego Extensions L.A. caters to an elite group of clientele.Hollywood's A -Listing Actors, Singers, Dancers and Models.Our hair comes imported from India, Brazil and Russia with only the most beautiful strands being hand chosen. Take this opportunity to shop on-line for what people are calling the most "ELITE HAIR ON THE MARKET ". Have questions? Contact us at info@egoextensions.com. We are always here to service our valued customers. We pride ourselves in selling high-end, premium hair that everyone can afford. So go ahead and indulge yourself....in Ego Extensions.

EGO EXTENSIONS LACE WIGS

Ego Extensions Lace Wigs have become the most highly sought after Lace wigs in the entertainment industry and abroad.Our professional staff and superior wig quality has catapulted us to the top.We pride ourselves in having the combination of product and customer service that clients have been searching for.Many customers visit us from other states and countries to experience the relaxing atmosphere which we provide for their Lace wig fitting.Our boutique carries enough wigs to not overwhelm clients with choices,but give them the ability to find that special unit.Choose from Full Lace Wigs,Frontals,Closures,Lace Front Wigs and more.We carry Indian,Brazilian,Mongolian,Chinese,and European Hair Wigs as well as a variety of high quality affordable synthetic units.

Ego Extensions was founded in Los Angeles California,and now services Atlanta,Memphis,Chicago,Miami,Virginia,New York,North Carolina,South Carolina,Colorado,Houston,New Jersey,Nashville,Detroit, Boston,Canada,London,France,Sweden,Africa and many other areas nationwide.

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Are you performing poorly in critical areas for business success? Do you want to grow your client base? Expand your product or services? Improve your company’s visibility? Set short or long term goals? If you answered yes to one or more of these questions, then your company might benefit from a strategic plan.

What is a strategic plan? Simply, it defines a strategy that your company is going to follow over a defined time period. Strategic planning involves anticipating the future environment, while making decisions in the present. By developing a strategic plan, will help you stay on track with your goals, while creating action steps to achieve them. Here are 7 key components to successful strategic planning.

SWOT Analysis

In developing a company’s strategic plan, a look at the internal and external environment is an important part of the planning process. A SWOT analysis will address key strengths, weaknesses, opportunities and threats.

Mission

A mission statement defines the core purpose of the company - why it exists. It should be a part of every company to serve as a baseline for effective business planning and so that everyone is on the same page.

For example: The mission of the Jones Virtual Office Support Services encompasses empowering women to start and grow their small business.

Vision

A vision statement outlines what a company wants to be. It focuses on tomorrow; it is inspirational and provides clear decision-making criteria.

For example: The Jones Virtual Office Support Service’s vision: to be recognized as the premier leader in virtual office support for small to mid-sized business; to provide professional and effective financial, technological and administrative services to our clients.

Components of the vision can include:

· The size of the scope of work

· The company’s role

· What the company itself look like

· What are the major sources of funding

Core Values

Core Values are the fundamental values or ideals at the heart of the company that lays the foundation on which you perform work and conduct yourself. Your core values shape your culture and define the character of your company. Core values may include:

· Clarify who you are

· Guide your company processes

· Articulate what you stand for

· Help explain why you do company the way we do

· Govern your personal relationships

Goals

Setting goals are a key component in effective strategic planning. Goals can be defined as a written target of where your company wants to be within a specific time frame. Some goals will take time to achieve, so it is important to measure your progress regularly.

Goal setting is crucial if you want to remain successful and competitive. The key to success in setting goals for your company is making sure they are attainable and measurable.

Key Strategies

It is important that your company have several key strategies in place for a positive outcome. When you look at key strategies, you are measuring what approach will help you to accomplish your goals. For example, the key strategies for providing exceptional customer service:

· Focus on creating value for customers.

· Focus on customers.

· Train your staff to create a great customer service value

· Create a process for handling customer complaints

Strategic Action Program

Once your plan has been completed, it is important to have time-lines, deadlines, budgets and performance targets in which to manage and measure. It is also important to identify who will take care of different aspects of your plan.

In conclusion, to determine where your company is going, you need to know where it stands. That way, you can create a strategic plan to determine where you want it to go and how it will get there.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:Sylvia Browder is CEO of Browder Consulting Group, a virtual small company consulting firm. In her role, she helps Women in Company grow and succeed. She is employed as Project Director and company consultant for the Women's Business Center Inc, a non-profit economic development organization with a mission of empowering women to start and grow successful business. She has served as an online volunteer SCORE counselor since 2004. She also serves as a Technical Assistant Provider for SBA’s Community Express Loan Program. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com. She can be contacted at info@browderconsultinggroup.com.

· Become a fan of ‘National Association Women on the Rise’ on Facebook: http://bit.ly/9qqvWW

· Follow me on twitter: http://twitter.com/sylviabrowder

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Is your business experiencing growing pains? Like many business owners, it’s easy to become stagnant. But you must find solutions to continue to grow and reach the level of success that you’ve envisioned. Don’t get discouraged, here are 4 ways to take your business to the next level.

Certify Your Business

Becoming a certified woman owned business can significantly help your business gain access to various types of contracts.

Why certify as a woman owned business?

· Access to market: this can open doors to your women businesses by gaining certification accreditation as a woman owned business; it also puts you in front of corporate purchasing agents, thus, gaining access to lucrative supplier contract opportunities

· Apart of a large network: as women, we naturally like to network. The certifying agencies provide great opportunities to join a network of successful women entrepreneurs to form alliances, partnerships and lasting friendships.

To increase your competitive advantage, there are organizations that specialize in the certification of women owned businesses.

· National Women Business Owners Corporation (NWBOC): NWBOC’s certification program were created for women-owned and controlled businesses as an alternative to the multiple state and local certifications required by many public and private-sector agencies or prime contractors. The agency has partnered with more than 100 major corporations, agencies, and organizations who accept their certification.

· Women’s Business Enterprise National Council (WBENC): WBENC offers certification for women-owned businesses. They are a third-party certifier for businesses owned and operated by women in the United States. WBENC’s goal is to foster diversity by offering programs and policies designed to expand opportunities and eliminate barriers in the marketplace for women business owners. WBENC’s certification program is administered through fourteen regional affiliates.

Develop a Referral Network

Do you know other businesses which you share mutual customers with? You should be running, not walking to find who they are and how you can team up and benefit from each other. For instance, if you are a business writer, you should form a team with a web designer, PR firm and / or an ad agency, to name a few. If you are a realtor, you should form a team with a mortgage lender, Title Company, home inspector and home builders.

The key to this is to learn as much as you can about each team members business so that you can promote it as you would your own. You and your ‘sales’ team benefits with new leads as there are several of you supporting each other’s business. It makes so much sense to work smarter and not harder!

Get on the Social Media Bandwagon
Social networking is serious business! This is social networking for the 21st century, one in which every business owner should get on board with. As entrepreneurs, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture. Social media is a great way to leverage your products or services. It is an easy and inexpensive way to connect to people around the world and an opportunity to make friends with people who have similar interests, find solutions to problems they might have by collaborating with others, as well as attract clients that might need your products or services.

More and more local small businesses and non-profit organizations are climbing aboard the social media bandwagon to market themselves for free. It just makes good business sense to learn how to leverage social media to build communities around brands and then leverage them into revenue.

According to a recent survey on online social networking by the Institute for Corporate Productivity:

  • 65% of business professionals use some form of personal or professional social network
  • 47% use social networks to connect with potential clients and market their skills
  • 55% use social networks to share best practices with colleagues

Some popular social networking services, such as, Facebook, MySpace, Twitter, Linkedin and Bebo allow users to create a profile.

Yes to Name Dropping

Why not ask your existing clients for referrals? All you need to do is ‘ask’ them for up to three friends or colleague’s names that may benefit from your services. Once the names and contact information is given, make sure you ask for permission to use your client’s names when contacting these referrals. When contacting referrals, let each know that your client suggested you call them. This is a great way to bridge the awkwardness to get one foot in the door with ease.

Example: 'Hello, Ms. Jones. My name is Sylvia Browder from Browder Consulting Group. Your friend Ms. Greenberry suggested I call you. She thought you might be interested in growing your small business and I’d like to discuss your needs and give you suggestions for growth. I’d like to make an appointment with you - at your convenience, of course. What day works best for you this week?"

Remember that people do business with people they know and trust. So, if your client is happy with your products/services, then chances are those referrals will turn into clients.

In conclusion, as business owners, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture. By doing this, growth is continuous, thus, you’ll avoid stagnation.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:Sylvia Browder is CEO of Browder Consulting Group, a virtual small business consulting firm. In her role, she helps Women in Business grow and succeed. She is employed as Project Director and business consultant for the Women's Business Center Inc, a non-profit economic development organization with a mission of empowering women to start and grow successful businesses. She has served as an online volunteer SCORE counselor since 2004. She also serves as a Technical Assistant Provider for SBA’s Community Express Loan Program. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com. She can be contacted at info@browderconsultinggroup.com.

· Become a fan of ‘National Association Women on the Rise’ on Facebook: http://bit.ly/9qqvWW

· Follow me on twitter: http://twitter.com/sylviabrowder

Read more…

4 Super duper tips for social media success

Social networking is serious business! This is social networking for the 21st century, one in which every business owner should get on board with. As entrepreneurs, it is essential that you continually generate new ideas in order to maximize the profit-making potential of your venture.
Social media is a great way to leverage your products or services. It is an easy and inexpensive way to connect to people around the world and an opportunity to make friends with people who have similar interests, find solutions to problems they might have by collaborating with others, as well as attract clients that might need your products or services. Be more strategic.

According to a recent survey on online social networking by the Institute for Corporate Productivity:

  • 65% of business professionals use some form of personal or professional social network
  • 47% use social networks to connect with potential clients and market their skills
  • 55% use social networks to share best practices with colleagues

So, ready to jump on the Social Media Bandwagon? Here are 4 Super Duper Tips for Social Media Success:
Super Duper Tip 1: Create a Strategy
Social media is comprised of many different platforms. Creating and implementing a marketing strategy for using social media is extremely important. This will alleviate a lot of time wasted and help you to focus on the most effective way to use it and decide which social networks best suit your business needs. Three things to consider in your plan:

  • Primary goal: decide on the purpose and goals for establishing social media
  • Content: decide on the message you want to convey to your target audience. It is important that your content is in line with your company’s mission and values.
  • Measure Your Progress: Set a timeline for the appropriate time to measure your success. This will allow you to make adjustments to your strategy.

Super Duper Tip 2: Know your audience
Often, I consult with clients who after talking to them, I find that they have not considered who their customers are. Most of them want to sell their products or services to any and everybody who will buy from them. I explain to them that they cannot be everything to everybody, it just won’t work! Imagine having to create a marketing campaign to attract a dozen or so industries. You would have to because one shoe does not fit all!

While using social media can allow you to reach millions of people, you want to make sure you are reaching the appropriate audience. Though Facebook, Twitter and Linkedin are the most popular at this time, make sure you research other social sites that can give you the greatest access to your audience.

By knowing your audience, will dramatically increase your effectiveness! This is important both online and offline. Again, know your audience!

Super Duper Tip 3: Protect Your Image or Die!
The image your business portrays sends an important message to your clients. It is easy to get too comfortable and let down your guard when using various social networks. It is important to treat people with the same respect online as you do offline. Truth is information travels like wild fire! If you have a dissatisfied customer; in the matter of seconds, they can post negative information about your business.

For example, if I was dissatisfied with the way I was treated as a consumer from a business, I could post my complaint to my 1900 twitter followers or to my 1200 fans Facebook. Imagine the impact if a percentage of my followers also shared that post with people in their network? A web savvy customer can literally shred your company to pieces as well as destroy your credibility and reputation with a single post. Protect your reputation. Remember, image is everything!

Super Duper Tip 4: Build Lasting Relationships
If you put up your profile to never update or visit the social media site again, what are potential clients and business partners to think? In order to blossom and make an impact in the communities that you join, you must network. Networking is a reciprocal process based on the exchange of ideas, contacts, advice and referrals. By networking, you are building professional relationships and generating new business.

In closing, more and more local small businesses and non-profit organizations are climbing aboard the social media bandwagon to market themselves for free. It just makes good business sense to learn how to leverage social media to build communities around brands and then leverage them into revenue.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Sylvia Browder is CEO of Browder Consulting Group, a virtual small business consulting firm. In her role, she helps Women in Business grow and succeed. She is employed as Project Director and business consultant for the Women's Business Center Inc, a non-profit economic development organization with a mission of empowering women to start and grow successful businesses. She has served as an online volunteer SCORE counselor since 2004. She also serves as a Technical Assistant Provider for SBA’s Community Express Loan Program. For FREE weekly articles go to Sylvia Browder’s Blog for Women Entrepreneurs, www.sylviabrowder.com. She can be contacted at info@browderconsultinggroup.com.

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Women's Empowerment tips: Believe

What do you do when all of your motivation has dried up?
How do you continue on?


When you’ve tried everything and it seems that your dreams will never
come to fruition you’ve got to believe!


Yes, believe. It may look dark and grim, however, it’s at this time that
you must go back to your why, revisit your vision and believe.

Believe: 2: to have a firm conviction as to the goodness, efficacy, or ability of something Merriam Webster Dictionary


Take inventory of why you started on the path to Health and Fitness, building a business, strengthening your Faith, building a successfulmarriage. Assess what worked and what didn’t. Write down action stepsthat you will need to take for a different result.


Reignite your passion and believe! Believe in your dream. Believe in the
goodness of the realization of your desired result.


You don’t fail unless you quit.


“It’s never too late to redeem your dreams.” Sharon Williamson


Believe in and redeem your dreams!


Of course it’s going to take more than believing, however, you can resuscitate your motivation and passion when you simply make one more effort to Believe!


For a limited time you can listen to the replay of an incredibly empowering call

"Master your mindset so you can unleash the power within and soar to your greatness!" This will help you as you take the Transformational journey to empowering success by believing in yourself and your dreams. You will be empowered not only to dream but to take targeted action! http://budurl.com/WEMBpr




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Is your eBook missing a cover?

ebook-covers-lhenry1 ebook-covers-lhenry2 Selling eBooks online is a big part of what I do. Between setting up my own eBook Store, writing about selling eBooks, and creating the eBooks directory on Black Business women online, I've learned quite a few nifty marketing tricks and made my own fair share of mistakes. I titled this post, 'Is your eBook missing a cover?', because I've seen far too many newbies make the mistake of promoting their eBooks without one. It grinds my gears when I click on an interesting eBook title only to be taken to a paypal page. Of course when I get there I am thinking, "No details, no preview,no cover, NO SALE!" Always remember that customers want to see what they are getting. Catching their attention and giving them a quick glimpse into what your eBook is all about starts with having a good cover. Then you need to go a step further... don't just send them to the buy now page ... setup a landing page or even just create a simple detailed page in your eStore or on your blog giving them more product information. You can talk about the reason you created the book, list the chapters, give them a free chapter download (talk more about this below), link to an article excerpt or reader review. Give them something more than 'Buy Now' if you actually want them to buy. Remember my video: Are you a lazy entrepreneur? This is one of those times when it does not pay to be lazy. Rule of thumb: always mirror your business after the businesses that you want to become. Look at amazon.com, they give potential customers an option to view a large image of the book cover, look inside the book, author bio, customer reviews... the more details the better.... get what I'm saying. Let's take this point a step further, on my sales page for Finding Customers and Making Sales I've got my sales copy detailing who I am, who I'm writing my eBooks for, where I've been featured as an expert, and why readers should listen to me. I include images, video, and eBook Covers to make it as clear as possible what kind of information I am providing. Backing up a bit, I mentioned above that you could give away a free chapter. Of course doing giveaways is one of the nifty marketing tricks I've learned. The key is to NOT simply give it away, but give it to those who signup to your newsletter or subscribe to your blog. That way in the process of giving them a sneak peak you are also building your list. Now if you are doing that already and no one is biting it is possible you don't have enough traffic, your ebook isn't interesting enough, OR folks don't think you are saying something they haven't already heard. It pays to be creative about your marketing and look at other websites that you like to get a sense of what good marketers do. What attracts you to the sites you like? What motivated you to download an ebook in the past? It pays to think like your customers, if you want to attract them. Last but not least, I'm sure you might want some more nifty marketing tips, but then this post would be too long. You can google tips (free information is at your fingertips via google) or if you'd like we can talk over the phone. Of all the eBooks I have written, I have not written one about selling eBooks (lol), so talking to me will have to do. Of course, you don't have to... I almost forgot to recommend the eBook that I read when I was looking for new ways to market my own eBooks. It's called 'Desperate Buyers Only'. I think I haven't written an eBook on this topic because I generally just recommend this one. You can read me review of it here. Of course, I also wanted to let you know that I do design eBook covers not just for myself but for other people too. That's why I included those images above. My Custom eBook Cover Designs are currently $60. If you also want an eBook graphic, you know an image that looks like an actual book, that will be extra. And if you need a custom blog to go with that new book, well I do that too.
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Black Movies Online: Now Playing a Single Rose

Ready for some original black entertainment? Take a break and watch this short film online, A Single Rose.

Set in the South during the 1940’s, an emboldened choir girl with a taste for the finer things, sings at the local juke joint when her husband is away. Its not long before she’s tempted by the flesh.

Black Movies Online - Now Playing Short Films from UrbanSlam.com
Black Business Starter Kit Giveaway Contest
Ever wanted to download my ebooks or signup for one of my eCourses. Now is your chance to get the complete Black Business Starter Kit. To enter you just have to answer one question. Contest Ends Soon. Enter Here.

BUZZ TOPICS ON BBWO
(01) Is It Hard to Find Black Products Online?
(02) Using Banners for Your Business
(03) Does picking a Target Market hurt your pocket?
(04) How do I Get It All Done? Time Mangement Tips
(05) How to Avoid Broke Coach Mistake #2
(06) 3 Things Blocking Your Business

ON BLACK ENTERPRISE

(01) Black Enterprise Financial Fitness Contest - $2000
(02) 5 Things To Do Before You Start a Charity
(03) Economista: Top Job Search Websites
(04) HomeBase: 5 Resources for Women Entrepeneurs
(05) Celebrity Side Hustle: WNBA Fashionista Cappie Pondexter
(06) Black Enterprise iPad App

You Didn't know did you....

When you start a discussion or add a blog post to BBWO they get featured on our BBWO Fanpage. Be sure to check that page too, you'll see additional comments on your posts from our extended Facebook Family.

Help a Sister Out....
Help with Your Ning Network
Help with Starting a Business Online
Help with Low Cost Marketing Strategies & Driving Traffic to Your Site
Help with Making Money online
Help with Starting a Blog


This concludes the BBWO Thursday Broadcast. To have your news featured in next weeks email, click here.


More to come | BBWO Founder | LaShanda Henry | @sistasense

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Help stop FOX News‏

I received this post from "Colorofchange.com. Tell me what you think!

Dear Anita,

For years Fox News has used lies, distortions, and race-baiting to divide America. They’ve accused the first Black president of being a racist.1 They advanced a ruthless smear that cost Shirley Sherrod her job.2 And now Fox host Glenn Beck says he will “reclaim”3 the legacy of the civil rights movement by holding his “Restoring Honor” rally on the same day and place as Dr. King’s “I Have a Dream” speech.4

Recently, it's gotten dangerous. Last month, a heavily armed man got into a gun fight with police after he was pulled over on his way to kill people at the Tides Foundation5 — a non-profit that was little known until Glenn Beck repeatedly demonized it, claiming it to be the center of a great conspiracy.6 Last year, Kansas doctor George Tiller was gunned down while at church7 after Bill O'Reilly called him a Nazi, a "baby killer," and warned of "Judgment Day."8

Fox is a poison, and it spreads and is legitimized partly through public TVs. It's why today we're launching Turn Off Fox -- the first part of a larger campaign to diminish the influence of Fox. It's about getting Fox turned off in stores, restaurants, and other public places.

You can help by declaring your own a household "Fox free" and at the same time appealing to public establishments in your community to stop playing Fox. It takes just a moment, and you'll get a FREE Turn Off Fox sticker when you do.

http://colorofchange.org/turnofffox?id=2062-1063376

Some people watch Fox at home because it reflects their view of the world; but there are others who see it on TV in public places and assume that it's legitimate news. Fox News is often on in bars, restaurants, airport lounges, stores -- appearing to be real news, while spreading lies and fomenting hate and division.

The goal of Turn Off Fox is to reduce the number of public TVs showing Fox News, while spreading the word about Fox's poison (and how it works) to those who don't know.

Signing up for the campaign is just the first step. We make it easy for you to tell us about businesses playing Fox. If you're willing to talk with them, we'll provide you with straightforward materials that explain why they shouldn't be a party to what Fox is doing. And if there are businesses you know that want to tell the world they would never play Fox, you can help them declare themselves a "Fox-free zone."

As businesses Turn off Fox and stand up as Fox Free, and as we encourage our friends and family to do the same, we'll help make clear, to people across the country, what Fox is about. And we'll reduce their ability to do harm.

Click the link below to join us and our partners at Truthout.com in standing up to Fox, and we'll give you a free Turn Off Fox sticker. And then please ask your friends and family to do the same:

http://colorofchange.org/turnofffox?id=2062-1063376

Thanks and Peace,

-- James, Gabriel, William, Dani, Milton, and the rest of the ColorOfChange.org team
August 24th, 2010

posted by anita http://www.girl-friends.ning.com

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Hello Community,It is my blessing to be able to share the art work of Bob Smith. Bob contribution to pen and ink drawing is immense. His company Blacksmiths Card and Print provided artwork to thousands. He have open the doors for a lot of african american who wanted to enter commercial drawing. I will be bring more information about this great art work contributor. www.jusmcc.org
TRIBUTE TO BOB SMITH ART WORK CLICK HERE TO GET PAID TO VIEW VIDEOS
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sistasense-timetips I'm the kind of entrepreneur that wears many hats (I don't like to), but many times I have to. SO at some point I realized if I wasn't going to spend a ton of money on my business I had to spend time on it to make it grow, which is what I did. Out of that came all my marketing tips that you all love to read, in which I basically show you how to put on the marketer hat and push your business for yourself. BUT truth be told when you have other things going on in your life (the job, the kids, the spouse) or when your business has got you busy all the time you find yourself in a place where you want to push your business online, but you can't. That is exactly why today we are going to talk about Marketing Your Business when you don't have time to market your business. Question from SistaSense Circle Comments:
I am starting another business venture about helping people. I really don’t have the time to do the things you suggest and grow the business. Can you recommend someone that will do it and not tell you how to do it?
My response: While I do teach hands-on marketing, its not something you have to do alone. You can work with a VA (virtual assistant), PR Agent, or even a freelance writer who specializes in writing for online entrepreneurs and have that person do your marketing for you. The advantage of learning this for yourself is that you’ll know how to direct your VA or Writer and you’ll know what to look for when he or she is promoting your material. Here are a few folks I'd like to plug today for those of you in need of good people to help you market your business. Evelyn Bourne over at Productive Pen is a freelance writer who specializing in online marketing. As a matter of fact she can write your ebooks, article marketing posts, blog entries, eblasts and all the stuff that you can't seem to find the time to do for yourself. Larissa Parks over at Seven Winds Virtual Assistance is a certified Business Manager who can help you get organized and market your business online. In today's Social Media wonderful web world, you'll find many VAs are expanding their services to do things like manage your twitter accounts, facebook pages, videos, and more. They can help you stay on top of your marketing when you have a busy schedule. All you have to do is just take the time to find someone you feel comfortable working with. One more thing: I did a quick search for Virtual Assistants on Black Business Women Online. You can also look on BBWO and ask questions about VAs, PR Marketing, and Freelance writers.
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Randall V Designs | Natural earrings |
randallvdesigns.com

Are you just joining networks or are you actually networking?

Have you befriended Debra Q, owner of Randall V Designs? Debra has a stylish earring collection to keep you looking cute all year long!

Be sure to browse our member directory and network with other business women on BBWO.

Randall V Designs | Natural earrings
Sadia wants to know, Black women and underwear: Whose nude is it? Nearly 80% of women surveyed say it is hard to find underwear in their skin tones, want do you think. Sadia is working on changing this with your help. Take two minutes and complete this survey.

Good News: Last Day to Register for SistaSense Circle is Friday, August 20

BUZZ TOPICS ON BBWO
(01) 3 Things Block Your Business
(02) Does picking a target market hurt your pocket?
(03) Don't Work with Black Women (Period)
(04) How do I Get It All Done? Time Mangement Tips
(05) 6 Minutes Inside the SistaSense Circle
(06) How to Check The Pulse of Your Business With Google
(07) Lessons I Learned from Lashanda

You Didn't know did you....

When you start a discussion or add a blog post to BBWO they get featured on our BBWO Fanpage. Be sure to check that page too, you'll see additional comments on your posts from our extended Facebook Family.

Help a Sister Out....
Help with Your Ning Network
Help with Starting a Business Online
Help with Low Cost Marketing Strategies & Driving Traffic to Your Site
Help with Making Money online
Help with Starting a Blog


This concludes the BBWO Thursday Broadcast. To have your news featured in next weeks email, click here.


More to come | BBWO Founder | LaShanda Henry | @sistasense

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