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SUCCESS MATTERS

I once heard it said that success has a myriad of meanings. Success is something that each person must define for themselves based on what their personal, financial, educational. . . goals are. Hence we can be perfectly successful as parents while being abject failures aesthetically.Personally I've achieved a measure of success with respect to entrepreneurship several times. Now that I'm seriously preparing for my twilight years and introspectively looking at those years that have gone before me. I realize more than ever that those who have stayed the course of their goals, in spite of all of the obstacles they've come face to face with, are people who have achieved success in more areas of life than "average" people can imagine. For success breeds success while complacency breeds futility.Looking at models of the type of success I aspire to achieve, I know that age, circumstances, education or lack thereof . . . are only legitimate reasons if we allow them to be. Marianne Williamson said it best:Our Greatest Fear - Marianne WilliamsonOur greatest fear is not that we are inadequate,but that we are powerful beyond measure.It is our light, not our darkness, that frightens us.We ask ourselves,Who am I to be brilliant, gorgeous, handsome, talented and fabulous?Actually, who are you not to be?You are a child of God.Your playing small does not serve the world.There is nothing enlightened about shrinking so that other people won’t feel insecure around you.We were born to make manifest the glory of God within us.It is not just in some, it is in everyone.And, as we let our own light shine,we unconsciously give other people permission to do the same.As we are liberated from our fear, our presence automatically liberates others.Let us take courage, move forward in life confidently. Let us purposely and diligently work toward living the lives of our dreams. Let us be the embodiment of the success we desire.Peace & blessings to you and everyone who loves you.
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As we continue to market our businesses on the various ning.com groups, it is important to remember that profile pages are an extension of your business. When you become a member of a site you want to think about your purpose in joining. If it is purely social – which is completely ok – then you can be more informal and share more information about your personal life.On the other hand, if your intention to join a site is purely professional, you want to think about the message you send via your profile. When reading member profiles, individuals seek an affinity, a connection. That is why moderators of most ning.com groups encourage and many require members to upload a picture, even if it is your logo. Since you are meeting most individuals for the first time, you want to minimize any barriers to building business with your profile readers.Remember – your profile should demonstrate your knowledge and expertise of your profession – you should be viewed as the expert. Demonstrate your confidence in yourself and your business, using powerful words to describe your business and your abilities. (http://www.seekingsuccess.com/articles/art110.php)Many individuals, especially newbies to business, do not have their website created as of yet and utilize their ning.com page(s) as a web presence. If this describes you, be sure that the message and brand you want to send is felt throughout your page. Is your information current? Did you proofread your profile information before posting? Did you provide a means by which you can be contacted other than the ning.com site?If you are a member of more than one ning.com site, you should utilize the same profile information as well as photograph/logo in each group. This builds your brand and familiarity with those that have/have not visited your page.Assignment for the weekReview your ning.com profile(s). Is the intended message received by readers? If not, consider making those adjustments.Your Success Advisor,Alive Inc. Coachseed. plant. grow.coach@aliveincorporated.comwww.aliveincorporated.comALIVE Magazine™www.alivemagonline.comCopyright © 2008 Alive Incorporated
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Russell Simmons' DEF Diamond Dinner

Russell Simmons’s Diamond Dinnerto benefit the Diamond Empowerment Fund
Lush & Luxe PR has been chosen to produce the gift bags and gifting lounge for the Diamond Dinner, which will benefit Russell Simmons’s Diamond Empowerment Fund (DEF), and will be held November 7, 2008 in Dallas, TX. Please see the attached document for more details about the event and the DEF.This will be a star-studded event, and Russell Simmons himself will be the host of the evening. Suzanne Sena, Fox News anchor, will serve as emcee. Lush & Luxe PR will be on hand at the event to ensure that everything runs smoothly in the gifting lounge.There are 3 opportunities for companies to get involved:1.) Inclusion in the AFTER PARTY gift bags (given to those who donate a certain amount to the DEF)2.) Inclusion in the DINNER GUEST gift bags (given to Diamond Dinner attendees, which includes celebrities)3.) Inclusion in the gifting lounge (which will be attended by celebrities; very limited space is available).Please see details about each opportunity below, and contact me if you have any questions or want to confirm participation. If interested in participating, you will be sent a gifting submission form. Once approved, you will receive an invoice for the inclusion fee, and the address to ship your items to.Reservation of vendor spots is on a “first come, first served” basis since we are using vendor exclusivity for this gifting eventBest,Rhonda BuntonPresident, Lush & Luxe PR512-577-5267rmbunton @ gmail .comhttp://www.LushandLuxePR.comDEF Website: http://www.diamondempowerment.org
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GIFTING LOUNGEDeadline to receive products & inclusion fees: October 24Number of products needed: 150 full-sized productsWho will be in the gifting lounge: Celebs and VIPsNumber of vendor spots available: up to 10Inclusion Fee: $450What does the inclusion fee cover: Product & marketing material placement on your company’s own table; listing on the Lush & Luxe PR event webpage; mention in the Lush & Luxe PR press release; photos of celebs in the gifting lounge, with your products for your promotional use; vendor exclusivity for your product category (i.e. If you make fragrance, you will be the only fragrance brand in the lounge. If you make jewelry, you will be the only jewelry retailer in the lounge, etc.); up to 2 company reps on site to “gift” the celebs; 1 6-ft. table to display your products.We’ve tried to keep the inclusion fee as low as possible so that independent brands will be able to participate as well.If you are not able to send reps to the event, we will set up your table as you specify; please remember to send along any table coverings and/or marketing materials you would like set out.
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Dinner Guest GIFT BAGS (“Luxe Contributor” level)Deadline to receive products & inclusion fees: October 24Number of products needed: 400 minimum. Sample-sized products are ideal, and full-sized products are also acceptable. We cannot just accept promotional items alone. However, you are welcome to include marketing materials (business cards, brochures, etc), with your product donations.Who will receive these bags: Guests at the Diamond Dinner, which includes celebrities.Number of bags to be produced: 400Number of vendor spots available: up to 15Inclusion Fee: $75What does the inclusion fee cover: Product & marketing material placement in the gift bags; listing on the Lush & Luxe PR event webpage; mention in the Lush & Luxe PR press release; photos of the finished gift bags; vendor exclusivity for your product category (i.e. If you make fragrance, you will be the only fragrance brand in the bag. If you make jewelry, you will be the only jewelry retailer in the bag, etc.)We’ve tried to keep the inclusion fee as low as possible so that independent brands will be able to participate as well.
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After Party GIFT BAGS (“Lush Contributor” level)Deadline to receive products & inclusion fees: October 24Number of products needed: 200 minimum. Sample-sized products and gift certificates are ideal; full-sized products are also acceptable. We cannot just accept promotional items alone. However, you are welcome to include marketing materials (business cards, brochures, etc), with your product donations.Who will receive these bags: DEF Donors of a certain levelNumber of bags to be produced: 200Number of vendor spots available: up to 20Inclusion Fee: $50What does the inclusion fee cover: Product & marketing material placement in the gift bags; listing on the Lush & Luxe PR event webpage; mention in the Lush & Luxe PR press release; photos of the finished gift bags; vendor exclusivity for your product category (i.e. If you make fragrance, you will be the only fragrance brand in the bag. If you make jewelry, you will be the only jewelry retailer in the bag, etc.)We’ve tried to keep the inclusion fee as low as possible so that independent brands will be able to participate as well.
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hi, i have started another "Urban Entrepreneurs" group..come over join! I have various groups across the internet which is where we choose some features...also, soon i will be referring our clients to our groups for referrals that i always receive!come over, join, and tell us about your business in the discussions section...who knows, you might be our next feature!!!!http://sistapreneurs.ning.com/group/urbanentrepreneurs
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"The World's Most Powerful Money Making Black Business "If you are ready to make a difference in your Community, this is the place to be. Join me now what are you waiting for ? time is of the essence. Just think, this site will teach how to become prosperous as well as how to make residual Income.You can use video and audio post cards this way your friends and family can hear you and see you while you introduce your new found secret. Yes to me it is a Gold mine, for a very small investment of $14.00 you get a wealth of help and encouragement. The gift… ContinuePosted by Ruth Clements on August 21, 2008 at 6:54pm — No Commentshttp://www.blackbusinessbuilders.com/?2659Feature
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Cosmetic Trend Show in New York

Hey Eveyone in the New York area,Sheryl asked me to check to see if there is a cosmetic trend show in the NY area. Well there is and it is inWhite Plains, NY on September 20th from 8:30am-10:00am. The tickets are $15.00 and you can call the number below to get that information. Be blessed my New York.KellyCosmetic Trend ShowSaturday, September 20, 8:30 AM - 10:00 AMTo purchase a ticket, call 914.946.1122, ext. 1427. Morning of the event enter through our P4 parking garage entrance, then proceed to our first floor mall entrance. Tickets are $15.00.Nordstrom Westchester & Roosevelt135 Westchester AveWhite Plains, NY 10601
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You're Beautiful, Woman 2008

You’re Beautiful, Woman! Wins a gold medal for ethnic beauty!Just one day after the opening of the Olympic Games in Beijing; 8 Beautiful women came together on the 9th August 2008 to organise a wonderful event celebrating black women’s beauty in all its forms. From Black Hair care to foot care, from spiritual well being to fashion this event held at The Imperial War Museum was a huge success.With a diverse business background the self-proclaimed Dream Team were able to organise this superb event with so much positivity and grace that people are already asking when the next event will be!Some of the feedback on the date:Just wanted to say thank-you for organising such a nice event yesterday. It was very informative and fun. I look forward to the next event.Kind Regards,AThank you for what was a most inspiring and enlightening event on Saturday. The Seminars were well organized and apart from the technical hiccup went very well. I attended all seminars apart from the Health & Fitness by Lorna (due to my enjoying a wonderful facial) and I got a lot from each and everyone. From Vivienne's make-up session, Angie's enlightening info on hair to Hannah's inspiring talk, both my friends and I had everyone one of our objective boxes ticked. My 'Sisters' came for 'confidence boost' and 'next step' inspiration for radical career moves and they got it. We met some lovely people during the networking sessions which we will follow up on.It is clear that a lot of hard work went into this event and only the good Lord knows how you managed to bag such a wonderful venue as the Imperial War Museum.With best wishes,MThe Dream Team consisting of 8 beautiful black women are as follows:Ronke Lawal - www.rslmanagementservices.co.uk - Sophia Jackson - www.afridiziak.com - Angel Smith www.shoelagoon.com - Ronke Adeyemi www.themusingsofondolady.blogspot.com- Angie Brice www.thehairoine.com Hanna Hunter www.activateachievement.com - Lillian Ogbogoh www.vividoccasions.com - Maggie Udofia www.vividoccasions.com -For more information on the You’re Beautiful, Woman event please email urbeautifulwoman@gmail.comwww.yourebeautifulwoman.comhttp://www.myspace.com/urbeautifulwoman
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Great News For You

Check out my September newsletter for the latest new products designed to help you relax and unwind, mind, body and spirit.http://www.mynewsassistant.com/ws/sep/index.php/cid/Vickie_Brown
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Peace my Beloved Family,For as long as I can remember I have desired to help people to be greater than themselves. In my typical style, I knew I would do this in a very BIG way. Even though I didn’t always know what helping people looked like for me, I knew healing was a major part of who I was.Through years of self discovery, soul searching, and studying various healing arts with many talented teachers and healers, the picture became clearer. As a result, Avalaura’s Healing Center was born. One thing I’ve realized along my journey is no matter how much you’re able to see, the full picture is always greater. It exceeds your wildest dreams and it can only be revealed to you when you are ready to see it. What’s presented to you is only a glimpse of what’s to come if you ALLOW it. Oprah often says “What God intended for you goes far beyond anything you can imagine.” This has been the great truth of my life.I’m very humbled by the healing work I’ve been blessed to do over the last three years. I love hearing the inspirational stories from the people I’ve served, seeing their smiles and receiving their embraces. But through it all, I have always known there was more, that the work I’d begun was just the beginning. Being a healer brings many blessings, but it also brings great responsibility. Ayi Kwei Armah states in his book The Healers:“A healer needs to see beyond the present and tomorrow. He needs to see years and decades ahead. Because healers work for results so firm that they may not be wholly visible till centuries have flowed into millennia. Those willing to do this necessary work, they are the healers of our people.”This belief embodies the spirit of every aspect of the work I do. I know I’ve been blessed with a powerful gift and I’m determined to share it with the world. Many people have asked me, why did I choose to be a healer and how did I become interested in holistic or alternative healing? And I tell them very simply, this is the work I was born to do. This is not something I woke up one day and said, “ooohh wouldn’t it be cool to heal the world?” On the contrary, it is a powerful energy, a feeling, a passion that surges through every part of my being. I sleep with it, I eat with it, I laugh with it and I heal with it. This is what God has intended for me and I graciously accept the call. I am always searching for another way; a better way. I’m always working to improve my work. I’m always trying to figure out; how can I do more, how can I help people heal faster and how can I help people heal permanently. Finally in my search, I have found the ultimate healing. I have found that better way or rather it found me.My experiences in India expanded my awareness to further allow what God has intended for me. When I returned to the U.S., the next phase of my journey began. In my meditation I was introduced to the greatest healer I have ever known. He is a Muslim Sufi who comes from a long line of healers in the Gambia in West Africa. Although I was just introduced to him, God had been preparing him for me for four years. He was waiting patiently for me to arrive. And when I did, he embraced me as his child, as his friend, and as his student. Since the moment of our physical meeting, he has taught me everything that he knows; everything that Spirit has taught him. I can not tell you what a great blessing and gift this is. I am not Muslim, I am a woman and I am an American. All of these are obstacles to learning these sacred traditions and wisdom teachings that God has opened the way for me to receive.Through Marabout Spiritual Healing, I have been invited into a secret world that many will never have the privilege to witness. The Spirit world has embraced me with open arms and has shown me that miracles do exist. Through my work with Spirit; Spirit can create miracles in the lives of many. This allows me a unique perspective, a vantage point or as Armah says the ability to “see beyond the present and tomorrow.” This is the vantage point that I graciously share with you. Armah also states “Healers are just awakeners of a people who have slept too long.”Wake up! You have slept too long! It pains me to see people suffering unnecessarily. Agonizing from disease, limiting beliefs, curses and other evil influences and self imposed limitations. I feel frustrated when I hear the many stories of people poisoning themselves with chemotherapy to “cure” cancer, people enduring surgery for something that can be healed naturally, people experiencing the symptoms of sickle cell or HIV because western medicine has no cures, or people taking numerous medications for diabetes or high blood pressure when a healing herb is the answer. I am so tired of poverty consciousness and other limiting beliefs where people believe they don’t have the time or money for the very things that will change their lives. But instead spend their time and money on things that will never yield the results they seek.Wake up! You have lost your way. You have been conditioned to believe that the world you live in is reality. So when a doctor tells you there is no cure for a disease, then this must be true. Many of us believe constant suffering and enduring one bad experience after another is a normal part of our human existence. This is not so. The real world is the unseen world beyond us that governs our “reality.” And in this world EVERTHING IS POSSIBLE. There is a cure for everything; everything can and does heal. For what has been created can be destroyed and what has yet to be created, can be manifested. This is the work of miracles. This is the work of Spirit. This is the work I am humbled to help you use to change your life. But……Only if you believe!Only if you allow it!Only if you realize there is a force greater than you that allows healing beyond your greatest imagination!Only if you decide to stop complaining, stop procrastinating, use your Divine power and take your life back!Only then can you begin to witness the greatness God intends for you. There is a better way; don’t be afraid to believe in it, even if you can’t see it. Don’t be afraid to embrace it; when your opportunity for true healing is presented to you, even if you don’t understand it. Wake up! It is time for you to believe and embrace a better way!Love & Divine Healing,Avalaura
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soul flow yoga, meditation, Image Hosting~Module V of the Alchemy of Inner Empowerment Series~Participate in a Soul Flow Yoga experience with Sokhna Mabin.Participants will enjoy a:~Vigorous and energizing Kundalini yoga set~Experience a nourishing Hatha & Kemetic yoga flow with a soul engaging meditation to enhance the practitioner’s experience and~Explore Chanting of bij (seed) mantras to further fortify the pranic revitalization as the chakras are ignited and tuned._________________________Speaker Sokhna Heathyre Mabin is a vocalist of sacred sound, teacher and student of Hatha, Kundalini, Prenatal and Kemetic Yoga, as well as pre/postnatal doula. Sokhna teaches from a deeply personal and devotional practice and study of over 20 years. Her instruction, rooted in continuous personal observation, links alignment, movement and connection to breath which when unified open the channels of fluid creative flow in the physical body. This connection marries the physical and spiritual bodies.Location:Takoma Park Chapel8120 Fenton StreetSilver Spring, MD 2091010AM-6PMInvestment: $150Visit www.Avalaura.com for more information, or email avalaura@avalaura.com. Register by Sept 12th at avalaura@avalaura.com
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Money Magnet Affirmation 1“Money is great, grand and wonderful! I attract it in ABUNDANCE to provide the wealth I desire, to help others and create a better world for all.”Money Magnet Affirmation 2“I have great mental strength. I control my emotions. I have vibrant mental health, and that allows me to enjoy the process of acquiring my Heart’s Desire.”Money Magnet Affirmation 3“I have my Heart’s Desire. Everything to which I set my mind comes to me according to plan. It happens every single time. I simply keep attracting more and better things into my life.”Money Magnet Affirmation 4“I have tremendous persistence and determination. I am always and totally focused on my Heart’s Desire. I succeed because I am committed to what I want. I have Mountain-Moving faith operating in my life.”Money Magnet Affirmation 5“I choose my destiny, and for me ABUNDANCE is part of that picture. I practice Money-Making Habits. I change easily, quickly and permanently those things which prevent me from attaining my goals.”Money Magnet Affirmation 6“I am a Master of Massive Action. I am very active. I enjoy making things happen. Things seem to fall into place for me! Money comes my way because of my positive habits and actions. I know what questions to ask to generate solutions, and I act IMMEDIATELY on the answers I get.”Money Magnet Affirmation 7“I have great confidence. People like me and I like people. I am a giver. I am concerned about others and seek to give to them. I am drawing to myself everyone I need to assist me in reaching my goals. I make friends easily. I am lovable and capable.”Money Magnet Affirmation 8“Money is flowing my way. All the cash I need to fuel my projects is on its way. Everything I need is in motion toward me. I am a magnet for money.”
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Maybe it’s me. Maybe this has been going on for a very long time and I finally caught on. But there is something going on. What am I talking about?How many of you watched the televised proceedings of the 2008 Republican National Convention during the week of 1 September 2008 and the 2008 Democratic National Convention during the week of 25 August 2008? Did you notice anything, shall we say, “different” or “unusual”?Well, there was a lot of talk about Fathers and Fatherhood on both sides of the aisle. I have been watching televised proceedings of both the Democratic and Republican National Conventions for years and I cannot recall when I have heard Presidential Candidates or their wives talk about Fathers and Fatherhood.For what, to my knowledge, is the first time, Fathers and Fatherhood was discussed in speeches given by very high profile individuals at the 2008 Democratic and Republican National Conventions. And this discussion of Fathers and Fatherhood which occurred at the 2008 Democratic and Republican National Conventions not only demonstrates that Fatherhood transcends boundaries, but it also sends a clear signal that Fathers and Fatherhood have moved to the center of the national political radar screen.On Monday, 25 August 2008 in Denver, Colorado, Mrs. Michelle Obama, the wife of Democratic Party Presidential Nominee and United States Senator Barack Obama rendered a powerful and soulfully riveting keynote speech during which she talked about her Father who, under the most excruciatingly challenging set of circumstances, empowered and strengthened his family and positively shaped the minds and souls of his children.Mrs. Obama had this to say about her Father:" . . . My dad was our rock. Although he was diagnosed with multiple sclerosis in his early thirties, he was our provider, our champion, our hero. As he got sicker, it got harder for him to walk, it took him longer to get dressed in the morning. But if he was in pain, he never let on. He never stopped smiling and laughing — even while struggling to button his shirt, even while using two canes to get himself across the room to give my Mom a kiss. He just woke up a little earlier, and worked a little harder . . .."On Thursday, 28 August 2008 at Invesco Stadium in Denver, Colorado, Democratic Presidential Nominee and United States Senator Barack Obama in his acceptance speech entitled, “The American Promise”, talked about “a renewed sense of responsibility”.What does this have to do with America’s promise, our children, and Fathers? An excerpt from Democratic Presidential Nominee and United States Senator Barack Obama’s speech helps us to “connect the dots”:" . . . And Democrats, we must also admit that fulfilling America's promise will require more than just money. It will require a renewed sense of responsibility from each of us to recover what John F. Kennedy called our "intellectual and moral strength." Yes, government must lead on energy independence, but each of us must do our part to make our homes and businesses more efficient. Yes, we must provide more ladders to success for young men who fall into lives of crime and despair. But we must also admit that programs alone can't replace parents; that government can't turn off the television and make a child do her homework; that fathers must take more responsibility for providing the love and guidance their children need . . .."And on Thursday, 4 September 2008 in St. Paul, Minnesota, Mrs. Cindy McCain, the wife of Republican Party Presidential Nominee and United States Senator John Sidney McCain III, gave an electrifying speech in which she talked about her Father and shared some of the life lessons she learned from him.Here is what Mrs. McCain had to say about Fatherhood and her Father:“My Father was a true ‘Western Gentleman’. He rose from hardscrabble roots to realize the American dream. With only a few borrowed dollars in his pocket, a strong back and a can-do spirit, he built a great life for his family. His handshake was his solemn oath. He looked you straight in the eye and he always believed the best of you unless you gave him good cause not to. Modest and good-natured, he had deep roots in our American soil. He taught me life is not just about you - it’'s also about nurturing the next generation … preparing a better world for all our children and helping them find the right way up . . ..”Fatherhood. It transcends the boundaries of politics, culture, religion, language, ethnicity and economics.And now Fatherhood has moved to the center of the national political radar screen.
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Neosoul Essentials Products - Sample Review

What do you get when you have a former teacher, mother of 3 kids (under 6) who home schools and has her own business. You get my friend Christine "Cee Cee" Lowe Woolard Owner and Founder of NeoSoul Essentials Products.I met (online) Cee Cee through social network group called BBWO (Black Business Women Online). From there we have joined similar groups and follow each other on twitter.Cee Cee had put it out there that she was offering samples of her MegaMix Shea Butter through Twitter. I love to support all indie business, so I ordered Mango Sunrise. The sample came in a cute purple organza drawstring bag. I also received some other goodies. Cee Cee sent me a sample of her soap called Island Passion. I used the shea butter on my feet after my shower and the scent has permeated through the whole house. I use the soap to wash my hands and it is super sudsy.Lest I not forget the more than gracious samples of mineral makeup that Cee Cee sent from my other friend Candace Owner MilanMinerals.com. I met her online through the same channels as Cee Cee. How interesting! I received samples of Sonic and Jucciy. I am still working with Candace on my makeup skills as I am an Au-naturale kind of gal. But nonetheless, I will be supporting this indies products as well.Shea Bath Products
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5 Tips to Keep Energized

I seem to be getting sleepier during the day since the weather is changing. Or maybe I am doing too much. LOL. I wanted to pass on these tips to all my friends who may need a littleboost today after the 3 day holiday. This is courtesy of Vital Juice Daily.vital juice dailyFITNESS | HEALING | NUTRITION | BEAUTY | GREEN LIVING | DO GOOD5 Tips to Keep EnergizedTuesday, September 2, 2008Ever feel like taking a dip in the middle of the day? So do we, which is why we're excited that our favorite healthy dip has just become portable. Wild Garden's new single-serving hummus packets taste great, give you a fiber boost and can be stashed in any bag or drawer... perfect for the chick on the go!Labor Day's come and gone, leaving many of us to labor behind a desk all day. Incorporate these 5 tips to keep energy levels at their summertime high:1. Wake muscles with a stretch to increase blood circulation and improve balance and posture. Try this simple AM routine.2. Go hot and cold in the shower. Turn water as cold as you can stand it, back to warm. Repeat 2 -3 times.3. Focus on 1 thing at a time. Multi-tasking eats into productivity and you'll feel more motivated when you cross something off your list.4. Take a break from your routine -- go to a different lunch spot, explore a new store, sit in a park at lunch. Change does a body good.5. Pack something essential for the office -- citrus essential oils (lemon, orange, grapefruit) help energize so keep a mist or candle handy.Bonus: Repeat #1 every hour or so throughout your workday and make sure you find time for yesterday's tips.
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With an autoresponder, you can deliver your sales message or other information rapidly, 24/7. Here are nine ways to use this tool successfully.The autoresponder (or mailbot) is one of the great workhorses of Internet marketing. With the autoresponder, you can deliver your sales message or other information rapidly. And you can deliver it 24 hours a day to any Internet email user in the world.But how can you create an autoresponder message that gets real results? Here are some methods of power communication that I've had success with as a writer of sales letters, mailbot copy, World Wide Web content, ads and more.1. Focus on the reader, not yourselfYour message should be about the customer's needs and how your product will fulfill those needs, not about how wonderful you are and how great your product is (in your own opinion).Don't talk to me about your fertilizer, talk to me about my lawn. Take a look at my first few paragraphs above. How many times did I talk about "you" and "your" as opposed to "I" and "me"?2. Make it personal.As with any sales letter, write your autoresponder message as a one-to-one communication. Pretend you're sitting down to talk to a friend.Let your message be friendly, animated and informal. Go ahead and use contractions (like "you're" and "don't" and "we'll"). Don't be afraid to start a sentence with "and" or "but." Your English teacher will never read it, and he wasn't teaching you to write advertising, anyway.3. Emphasize benefits.Rather than thinking of yourself as selling a product or a service, think of yourself as providing benefits. To determine the benefits, ask yourself, "What does the customer get out of my product?" The answer should be something like "more time," "more money," "more pleasure," "an easier life," "better health," or "greater safety."Benefits are different from features. Example of a feature: "This computer has a Pentium 4 processor." Now we turn it into a benefit: "Lightning-fast Pentium 4 processor means you get more work done in less time."4. Include a "call to action."Be clear in your mind about what you want the reader to do after reading your message. What do you want? A reply by email? A visit to your Web site? An order called in to your toll-free number? Let the user know what response you want, and let them know in a compelling, urgent, benefits-oriented way. Include complete contact information, and triple-check it for accuracy.5. Offer useful information.One good autoresponder strategy is to offer a free report giving useful information but including a sales message -- an "advertorial" approach.For an example, for several years I distributed a report, "10 Tips for Selling on the Internet and the World Wide Web." This was a report with much solid nuts-and-bolts advice. But at the end of the report, I told the user how to order my "Smart Business Guide to Internet Marketing," and I even included an order form. Users didn't resent my pitch because they got so much value from the report.6. Use correct spelling, grammar and punctuation.You tell the world whether you're a professional or an amateur by the quality of your marketing communications. Take the time to edit your autoresponder message for errors. If you're not a good speller, get help from someone who is.7. Use layout to make it easier to read.Since a mailbot message is delivered in plain ASCII text, your design capabilities are limited. Here are a few tricks you can use to make your message more readable:For a headline, use ALL-CAPS and insert a blank line before and after.Use short paragraphs, say 5-7 lines at the most.Set out material in bulleted lists (like this one).Use "white space" to center important material and call attention to it, like so:Now available:Solid strategies for "Net" results!Send any message to ebook@silverquick.comWarning: I suggest you not try to create cute pictures with text characters. Different computers use different screen and printer fonts, so your picture will often come out as a big mess.Also, I think it's a good idea to limit each line to 55-60 characters, as many email systems will automatically wrap the text at that length.8. Obey the law.False advertising is still illegal, even if you're on the Internet. In many countries, pyramid schemes and chain letters are illegal. You should assume that all tax and licensing laws in your town, state, province, country and so forth still apply. If you're in doubt, check with your attorney or accountant.9. Read the messages people send to your autoresponder.A good autoresponder system will send you a copy of the request every time someone sends for your report. With most systems, the user doesn't have to type anything in the body of their message when they send in the request. But often they do! By reading the message and replying to the user personally, you may increase your chances of selling to that person.If you create a strong, well-written, persuasive message, your autoresponder can help you increase your sales and fulfill the goals of your email marketing effort.
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