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Love Her or Hate Her, What You Can Learn From Her Journey
Once upon a time, as a small child growing up in the south, Oprah Winfrey had few financial resources. But that was then. Today, she is one of the world’s wealthiest people. This wealth extends far beyond her bank account, for Oprah seems decidedly rich not only in a financial sense but also in terms of her life. So many people love Oprah. So many people hate Oprah.
Whether you're on one side of the fence or another, or are straddling it, if you're Indie, you can learn a lot about business by studying Oprah's career choices. This post outlines the three main things Oprah has done to create a lasting empire -- things Indies can do to manage and sustain our own piece of the American dream.
1. Oprah Owns Her Business and Herself
Earlier this year, Oprah and Discovery Communications announced the Oprah Winfrey Network, or OWN, a multi-media platform joint venture. If all goes according to plan, OWN will launch Oprah into the next phase of her career. The name OWN is no accident of course, and the concept of brand ownership runs deep with Oprah.
When she was hired as the host of AM Chicago in 1984, it was hard to imagine Oprah owning anything, at least if you compared her with the people in America who owned most everything at that time. She grew up poor. She was a brown skinned black American. She was overweight and short. He hair was a little out of control, her lips were beautifully full and her nose was distinctively wide.
By typical American standards, she possessed little outward beauty. But she had an ability to attract women from all walks of life to her talk show, which beat out the Phil Donohue Show within months of its debut. In 1985, when we saw her in The Color Purple, we knew there was something special there. And Oprah knew it too. From the very beginning, she set out to create an empire. And today, she owns all of it.
Oprah owns a variety of profitable ventures. With Hearst Magazines, she launched O, The Oprah Magazine in 2000. Today, the publication boasts a circulation of 2.3 million monthly readers and an advertiser base that most publishers can only dream of. The Oprah Winfrey Show airs in 134 countries and is seen by an estimated 46 million US viewers a week.
Her new series of church-like online seminars and discussion groups, based in large part on one of her Oprah's Book Club choices, has drawn both praise and criticism. Either way, there's no denying that Oprah is a master at using technology to spread her message far and wide.
Unlike many other well-known entrepreneurs, Oprah is not for hire. While people like Paula Deen and B.Smith, popular cooking and lifestyle hosts, attach their names to brands like Bed, Bath & Beyond (Smith) and Smithfield (Deen), the only way you’ll find Oprah’s name on someone else’s product is if she just purchased it or if her name is being used without her permission.
Oprah owns her business and the many brands associated with it in every imaginable sense of the world. There are investors. No multi-million dollar bank loans. No favors. It's all hers. Oprah owns her own brand and maintains tight control over every aspect of them. Do the same in your Indie Business to enjoy maximum profits, flexibility and opportunities.
2. Oprah Knows Her Value
Oprah exerts tremendous control over everything she touches because she knows her value. When her name is associated with something, she wants it to be “just so,” and she wants to profit from it at least as much as everyone else involved. Oprah seems to have understood early on that she had a personality and other assets that would draw people to her in droves. She knew that, if she could draw people, she could also draw advertising dollars. And she knew that if she could draw advertising dollars, she could become a very wealthy woman, and use that wealth to duplicate herself, and make even more money. Hence, her syndicated television show, the “after the show” show, the magazine, the book club, the retail store, the Angel Network, the website chat rooms and the Oprah & Friends satellite radio show.
Oprah seems to have decided that she is not for sale to the highest bidder. Instead, she creates all the outlets she needs to be profitable, and essentially bids against herself. Oprah has created a brand. Not only that, Oprah is the brand. She draws so many people that she does not have to settle for a salary. She knows what she’s worth and she has structured her business ventures so that she can command what she’s worth in whatever situation she finds herself.
Oprah knows her value and every business decision she makes seems to be focused on earning a return on that value. No matter what you sell – be it product or service – acknowledge the value of yourself as nothing less than your businesses’ greatest asset, and seek out and create new and innovative ways to command and keep more of the money you make. Oprah knows her value and she capitalizes on it every chance she gets.
3. Oprah Shares Her Blessings
Oprah says that she knows what it’s like to be poor. By all accounts, that is true. But she is a long way from that these days. Still, Oprah finds inventive ways to use her wealth to make positive contributions to the world. A few years ago, just a few days after launching a child predator campaign on her show, two of the profiled child predators were captured after being recognized by her show viewers. Oprah then offered $100,000 to anyone who provided information leading to the arrest of any of the predators on her list.
In the aftermath of Hurricane Katrina, Oprah committed $10 million dollars to launch Angel Lane, an Angel Lane, an online gift registry where site visitors buy everything from a picture frame to a house to help hurricane survivors. Oprah’s Angel Network has raised several million dollars to establish scholarships and schools, support women's shelters and build youth centers. The Oprah Winfrey Leadership Academy for Girls in Johannesburg, South Africa, which opened last year, is playing a vital role in the shaping of the next generation of woman leaders from southern Africa.
Earlier this year, Forbes Magazine estimated Oprah's net worth at $2.5 billion. At this rate, she is poised to become one of the most prolific philanthropists in the history of the world. And perhaps this is the best way to conclude this post. With a reminder that sharing our blessings with others is something all of us can do.
Oprah works with what she has. She has always done that, even when she was an overweight talk show host who couldn't stop talking about how Steadman wouldn't marry her. Oprah is a planter. She plants seeds, sows them and reaps a harvest that benefits millions of people. Do what you can with what you have to achieve the same results on a scale that appropriately reflects your resources, your business and your own life missions.
What do you think?
In my experience, business success boils down to these three things: (1) own it; (2) value it; and (3) share it. If you embrace those three concepts in business, you can't go wrong. Is that your experience? I'd love to hear if your journey is consistent with them, and whether you have anything to add based on your own experience.
You can read Oprah Winfrey's official bio here. The information in this post is widely available through public records, but I found many of the details at Oprah.com. I hope she doesn't find it and unleash her legal staff on me to take it down.
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It’s finally here. The long awaited promotional video showcasing The Pink Locket’s most exclusive pieces. Here at The Pink Locket we are on a mission to redefine the meaning behind the work PINK. After all the color can mean so many things. Turn up your speakers and enjoy the video!By: Kamilah C.The Pink Lockethttp://thepinklocket.comLast week, I accepted an invitation to speak at the Handcrafted Soapmakers Guild's 2009 Annual Conference of Handcrafted Soapmakers at the Miramonte Resort and Spa in Palm Springs, California. I am honored and excited, not only because my topic is "Become the News You Want to Be," but also because I get to work with my photographer/videographer husband and co-business and home leader to create another fantastic promotional video for the organization. Here's the one we did earlier this year at their conference in Vermont.
The Soap Guild is an institution in the world of soapmaking. Everyone who makes soap should be a part of the Soap Guild. The people are warm, smart and fun. You'll learn a lot and you'll have a great time growing your business around like-minded people who understand how exciting it is to stand over a pot of water, oil and lye, and watch them slowly transform into a household product that you can use yourself, give away as gifts or even better, sell at a profit. Today, I want you to get to know the Handcrafted Soapmakers Guild.
10 Interesting Things About the Handcrafted Soapmakers Guild
1. The Soap Guild Was Founded by Barbara Bobo.
Barbara Bobo was the first (and one of the only) handmade soapmaker to be featured in the pages of Martha Stewart Living Magazine. As the owner of Woodspirits, one of the nation's first soapers to have soaps in stores nationwide, Barbara Bobo is an entrepreneurial institution. When I spoke with Barbara last year, she told me that she and her husband had semi-retired to their Canadian cottage where she's enjoying her hobbies of knitting and bouncing grandchildren on her knees. She is the President Emeritus of the Soap Guild. Wherever you are Barbara, we thank you for what your vision has produced!
2. I Was Registered to Attend the First Soap Guild "Conference".
Back when I had a "real" job, I registered to attend the first Soap Guild conference in the Paris, Ohio, in Barbara Bobo's back yard. Two days before the event, I had to fill in for an attorney in a court case. Just my luck. I wasn't in Ohio physically, but I was there in spirit. I have always been proud that my name is listed on the little tri-fold brochure as an attendee at the Soap Guild's first "conference."
3. The Soap Guild Gives Away Spatulas.
When you arrive at the conference registration desk, you are given a huge goodie bag. As it turns out, this is reason enough to come to the conference. You also get a folder containing important papers and a spatula. At the annual meeting, you vote with your spatula. It's hilarious to see a bunch of mostly women from all walks of life discussing business and voting on serious issues -- using huge spatulas.
So if you need a new spatula, there's another reason to come to the conference.
4. The Soap Guild Knows How to Host a Conference.
I already said how great it is to be a member of the Soap Guild, and it's true that there's lots of business inspiration. But I have to say that another reason to connect with them is that you get a discount on one of the most exciting conferences ever.
The Soap Guild conference is not a "gathering." (Not that there's anything wrong with gatherings.) It's a conference in every sense of the word. This year, Elvis was there as you can see from the video. Next year, a great comedy line up is planned as part of a Renaissance Carnival, which will hosted by my friends and longtime Indie Beauty Network members Dennis and Kayla Fioravanti of Essential Wholesale.
5. Marie Gale Rocks.
Marie is the president of the Soap Guild. She's also a the owner of Chandler's Soap, a member of IBN and a wonderful example of how to lead a non-profit trade organization. I have often gone into Soap Guild meetings with the expectation that I will see a true leader run a business meeting using Robert's Rules of Order like nobody's business. Marie never disappoints.
Marie has an uncanny ability to stay focused in the midst of chaos. Once at a Soap Guild meeting, the conversation was getting out of hand. After a while, we all heard the voice of Marie roping everyone back to the crux of the matter and announcing that there was no time for extracurricular chatter. She used her Mother Voice. We all sat at attention. And that was that.
Meet Marie and the Soap Guild's current Board of Directors here.
6. Soap Guild Conferences Are Organized.
Have you ever been to a conference run by amateurs? You get there and your name tag is not alphabetized or they had to find you a place to sit at the awards dinner because the volunteer ran out of place cards? Well, that won't happen at the Soap Guild Conference.
First of all, it's organized by Leigh O'Donnell, a soapmaker who is blessed with incredible administrative gifts. Leigh has become a professional event planner (in my eyes) simply through on the job planning of Soap Guild conferences. She coordinates volunteers and motivates each one to work the conference as if they are being paid a million dollars. They are dedicated, helpful and they even wear coordinated uniforms so you can easily spot them and get the help you need no matter where you are in the hotel.
Leigh, can you come help me organize my life?
7. The 2009 Conference Will Be in Palm Springs, California at the Miramonte Resort and Spa.
And so, that's all I have to say about that.
8. The Soap Guild Just Started Twittering.
OK, so you know I can barely do a blog post anymore without mentioning Twitter. Through the Supreme Organizer of the Universe, Leigh O'Donnell, the Soap Guild showed up at Twitter a few weeks ago gathering followers and generally Twittering about how they were working to get the best speakers possible for the conference. Within a matter of about 5 days, they had filled the speaker rostrum with other Tweeters.
Ahem. Do you need to join Twitter?
9. The Soap Guild Donates Soap.
Every year, the Soap Guild conference includes a contest to determine the best soaps in a variety of categories -- best in show, best packaging, best swirl, best fragrance, etc. Each year, they connect with a women's shelter or similar organization in the city where the conference is hosted to donate soaps and other personal care items for their residents. A representative from the shelter is on hand at the awards dinner to accept a donation of all of the soaps in the contest, plus other products donated by members throughout the organization. How cool is that?
I think I'll make some soap next year to donate. On second thought, better leave that to the people who make it more and way better than me. Wouldn't want to give Palm Springs the wrong idea about me and all. (That is to say, I love making soap but my spatula's a little rusty since young kids and the Indie Beauty Network keep me pretty busy. Are those acceptable excuses not to make soap? Be kind when you answer.)
10. One of the Soap Guild's Most Treasured Members is Sister Cathleen Marie Timberlake.
A soapmaking nun, yes. Only at the Soap Guild. Sister Cathleen Marie is a member of the Benedictine Sisters of Perpetual Adoration in Clyde, Missouri. In addition to a life of prayer and devotion to God, Sister Cathleen Marie makes and sells handmade soap at Monastery Creations. If that's not the darnedest thing, you know? Check out my video interview of Sister Cathleen.
So that's 10 interesting things about the Handcrafted Soapmakers Guild.
What about you?
Do you know anything about the Handcrafted Soapmakers Guild and their annual conference? Do you agree that it's wonderful and that Palm Springs can't get here fast enough? Please tell us what you think in the comments section below.
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