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Motivational Messages from featured BBWO Blogger: Julie Williamson

 

Are You In Harmony?
HARMONY: When I am in harmony, paired with peace and grace. I get a feeling of serene and effortless binding elements that brings forth happiness. How did you awake this morning?--JW 3/29/13

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Choose to Chase Your Passions

I've learned many things over the years but one thing I always remember is never to chase money. If you choose to Chase Opportunities...Chase Experiences and Chase Your Passions, the money will follow. --JW

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CREATE YOUR HAPPINESS
If you want forgiveness, you must first be forgiving. If you want understanding, you must first understand others. If you want to good people in your life, you must first be a sample of goodness. If you seek happiness, you must first find your peace. --JW

(Continue Reading)

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Start this week on a great note! Join BBWO Founder and Creator of SistaSense.com LaShanda Henry as the guest expert on Pam Perry's Branding Superstar University Teleclass / Q&A Series.

Next Class: Tues. 4/30/13 at 9pm est - 10pm est
Registration is $7 |  www.brandingsuperstaruniversity.com

Plus Jump start your week with our BBWO Experts and Active Bloggers...

Check and Balances: Do You Have These
Is Your Ego Writing Checks You Can't Cash
10 Ways to Promote Your Business
Building Your Websites, Landing Pages and Blog

Complimentary Downloads
No More Lonely Nights - 5 Mistakes Women Make
101 Questions Answered for Webpreneurs

More to come! Happy Monday,

Lashanda Henry

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Online Videos, A Hot Commodity

10744095075?profile=originalI have a question for you.  Would adding video (infomercials and video blogging)  to our online marketing solutions be beneficial to our clients?  Many of us linger on YouTube longer than we expect.  I know I am guilty of getting trapped into looking at all the crazy, informative, educational, and/or entertaining stuff out there.

In December of last year, over 182 million Americans watched 38.7 million videos on the internet.  Video ads totaled 11.3 billion views.  This was twice as many as in January 2012.  Thanks to YouTube,  Google ranks at the top for the most video content available.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
December 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
PropertyTotal Unique Viewers (000)Videos (000)*Minutes per Viewer
Total Internet : Total Audience 181,71738,673,3221,150.2
Google Sites152,97113,181,969388.3
Facebook.com58,776419,95916.4
VEVO51,640592,46339.3
NDN49,942510,31969.5
Yahoo! Sites47,516383,51451.5
AOL, Inc.42,425692,46755.0
Viacom Digital42,334431,83339.4
Microsoft Sites40,604472,81239.4
Amazon Sites38,129138,96810.3
Grab Media, Inc.34,911203,51228.8

Source: comScore Video Metrix, January 2013 (A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams.)

[wdsm_ad id="835" class=" " ]

Video ads reached 53 percent of the total U.S. population an average of 70 times during the month. Delivering the highest frequency of video ads to its viewers was Hulu with an average of 65.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
December 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
PropertyVideo Ads (000)Total Ad Minutes (MM)Frequency (Ads per Viewer)% Reach Total U.S. Population
Total Internet : Total Audience 11,322,6574,13569.952.6
Google Sites1,998,86115520.032.4
BrightRoll Video Network**1,826,45396613.843.1
LiveRail.com†1,797,94081318.232.1
Adap.TV†1,541,69574111.742.9
Hulu1,454,11558464.97.3
Specific Media**988,3994197.741.6
TubeMogul Video Ad Platform†783,9342978.430.3
Tremor Video**743,9693618.628.0
Auditude, Inc.**736,78715312.818.7
Videology**632,9773377.527.3

Source: comScore Video Metrix, January 2013

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

December 2012 data also revealed:

  • 84.9 percent of the U.S. Internet audience viewed online videos.
  • The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 22.6 percent of all videos viewed and 1.9 percent of all minutes spent viewing video online.

The verdict: I think I am going to invest some time into learning video editing and infomercial creation.  What are your thoughts?

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Please help me welcome these wonderful ladies to our BBWO Family.

 

Crystal Greene (left) is a mother, product reviewer, blogger, entrepreneur, and youtuber. She loves making & selling jewelry, and chatting about health and beauty and everything in between.  Connect with Crystal here on the network.

 

Connie Portis (middle) is the woman behind Connie Portis Enterprises, a public relations, event planning and business coaching entity. She launched the Renaissance Publications the parent company of the Greater Pittsburgh Black Business Directory and Resource Guide and newspaper, Pittsburgh Renaissance News. Now in it 29th year the Black Business Directory http://www.pittsburghblackdirectory.com is the oldest continuing Black Business Directory in the United States. Connect with Connie here on the network.

 

Mlriam Wanda Obara (right) is a the CEO of Cabana Limited, a company established in the Kenya market to bring together creative ideas that help different brands grow in a dynamic market. Cabana develops brands that will fulfill their purpose and communication effectively with a targeted demographic. Connect with Mlriam here on the network.

 

Welcome to BBWO ladies.

 

Be sure to check out on the BBWO Network:

Introduce Yourself to the Network

Share your Facebook Page

What's Your Blog

 

More to come!

 

Artiatesia Deal
BBWO Content Manager
www.mybbwo.com

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Easy Money

Opening and running a business is a challenging endeavor, and this is especially true for the businesswomen of the world. In America, women only own 30 percent of all businesses, and sadly, first year capital funding for women running companies is 80 percent lower than our male counterparts. These overwhelming disparities make it imperative for female business owners to get ahead in as many ways as possible, but there are still many positive things going on for women in business, and smart business decision-making will continue to increase those positives.  Good networking, business education, and smart money moves like payroll outsourcing can mean a huge step that direction.

Employee Productivity

There's no doubt that doing payroll is a hassle. For business owners who choose to handle their payroll in house, they take on this hassle themselves. This is far from ideal because this hassle reduces workforce productivity. Just imagine how long doing all of the payroll activities (ie. paychecks, taxes) takes any employee; now imagine what they could be doing instead. It's important to factor in the big picture when running a business, and in such, business owners need to recognize that the cost of outsourcing payroll may be far less than the cost of the tasks that won't get done because time is being unwisely spent.

Money and Savings

Outsourcing a company's payroll is a quick and simple way to save money. Larger corporations likely have the funding and necessity of having large payroll departments, but smaller businesses don't have, nor do they need, the luxury of doing this. The labor costs related to having an employee handle payroll can become overwhelming. In fact, the money saved by outsourcing payroll can even help a company grow. Every dollar saved is a dollar that can be reinvested into the company, and there's no doubt that this will help a business grow exponentially in the long run.

Accountability

Any business owner who does her own payroll has felt the fear of wondering what will happen if something is incorrect on their payroll or taxes. Fortunately, when payroll is outsourced, this accountability lies with the payroll company. It is their responsibility to handle and correct any mistake that they make. If for some reason they choose not to, they can be held liable in civil court and made to pay damages. This peace of mind can go a long way.

Compliance

Ensuring accurate compliance with payroll and tax laws isn't the only legal worry that a person having their payroll done in house will have to consider. The simple fact is that if a company has their own employees handle payroll, they will need to provide security measures. No matter how much a person trusts their employees, they can't chance that certain abuses may be occurring behind their backs.

Payroll companies make a living by providing payroll services, so they have security measures in place that are designed to keep shady practices from occurring. If something like this does occur however, as mentioned earlier, the payroll company is fully accountable and will handle the issue accordingly. This takes a huge hassle off of the hands of the business owners and frees her up to manage the big picture and tend to the myriad other things that need her attention.


If you can identify one change that is almost certain to positively affect your business's growth, there's no reason to avoid making that change. Outsourcing payroll may seem like an added expense, but in reality, it will end up saving money and lessening the items on the critical to-do list. There are enough glass ceilings over female business owners as it is, there's no need to create an extra one.

--


Having operated her small business for the past seven years, Akilah Richards knows first-hand the benefits of outsourcing.  She practices what she preaches by hiring outside help for various facets of her business, and will certainly add payroll experts to her list of priorities when she starts hiring employees.  Learn more about the benefits of outsourcing payroll from the payroll outsourcing specialists at NEBS PAYweb.ca.  

Photo Credit: http://www.flickr.com/photos/firechickenta99/3479600161/

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10744093094?profile=originalWhile watching the television show, Unsung, a music biography series which sheds much-do light on some of the most influential, talented and yet, somehow forgotten R&B, Soul and Gospel artists of our time. On this particular show they featured rap icon, Kool Moe Dee. He made a statement which reminded me of part of my own journey. He said “my ego does drive the car sometimes.” The statement caught my attention and immediately reminded me of what it takes to get to the place in your life where you recognize and openly admitted that your ego can be in the driver seat of the car of your life and it has a big mouth.

Thinking about my own ego, I re-visited one of the many defining moments in my life. This one was during my time as a flight attendant. Yes, I know, you didn’t know that I had a short stint as a flight attendant. It was one of my dreams and I had the opportunity to live it.

One day I was doing a flight, can’t recall where, but on this flight I was the only flight attendant in the cabin. I did regional flights so it was usually a fifty seat aircraft. It was time for beverage service, and I always started in the rear of the cabin. While setting up for service I hadn’t noticed one of the first class passengers went in the back to use the restroom. Of course as soon as I pushed the cart all the way to the back the passenger comes out of the restroom ready to return to his seat in first class.

Since we’re talking about ego, what do you think I did? Yep. I wouldn’t let him return until I got to the front where there was enough space for him to get back into his seat. Because I wanted to “make my point” about who was in charge. Then to make matters worse, I “apologized” to him for not letting him go back to his seat. Well, he didn’t want to hear it and immediately gave me the front of his palm, also known as the “get out of my face, I don’t want to hear what you have to say” sign.

Well! As you could imagine, both me and my ego were livid. Hot! Upset! How dare he disrespect me in front of the other first class passengers. So now we are having a pretty heated exchange. I didn’t care. I was in “charge” and he needed to know it. But what I had totally forgotten was that I had an administrative ghost rider on my flight and she was sitting in first class. Usually you don’t know when you are being “watched in action.” But it just so happens there was another flight attendant on my flight heading home and somehow she knew there was a ghost rider and she had already warned me. So needless to say, I blew that observation.

What is amazing is that it took me five years to recognize who had really shown up to work the flight 10744093674?profile=originalthat day. It was my ego and it had a big mouth.

When Oprah started her Life Class, the first one I watched was The False Power of Ego. As I listened to the conversation I took it all in and was like okay, how does this relate to me?

The next day I had a conversation with my husband about the class and shared how I believed it related to me, and in that moment, my life had come full circle. The incident I shared about being a flight attendant was because my ego was in the driver’s seat and it had a big mouth. I let ego represent me and speak on my behalf because it needed to not only show the gentleman who was in charge, but it showed me that it was in charge of me too.

When it comes to personal growth, self-reflection, realization and acceptance are very powerful tools.  Using these three strategies can help to transform your thinking and assist you in making the changes needed to go to the next level of your life. There are many experiences and places you will never reach until you pass certain life lessons and learning how to tell your ego to take a back seat and shut up is a lesson you must learn if you are going to truly impact the world with your gifts, talents and abilities.

Here are a few lessons to know and learn about ego because it is tough and stubborn, and will allude you at every turn. If you entertain it, ego will have you abandoning your dreams, settling for less than you deserve, thinking you have all the answers and missing out on amazing opportunities that could move your vision forward.

1) Let go of your need to be perfect

I personally have struggled with the need to be perfect. I refer to myself as a “recovering perfectionist.”  Perfection is an ego-based need, and is used so you can avoid criticism and correction because your ego wants to protect you from them both. Perfection is also the measuring stick we use to compare ourselves to others and it can prevent you from moving forward. Let go of your need to be perfect. Perfection only serves you.

2) Be self-aware

You can’t relate to the ego of another unless you have the same ego within yourself. Becoming self-aware enables you to recognize when your ego is responding to the same ego in someone else. It’s the mirror effect. You are revealed through the reflection of someone else’s behavior. We typically don’t recognize ourselves and believe that it’s the other person with the issue, when often times we have those very same traits. Woman, know thyself. The more you know about you, the real you, the better you know what areas need to be developed.

3) Let go of the need to be right

Oh man! This is a big one. I just know it! Letting go of your need to be right gives notice to your ego that it does not control you. Ego is a tough opponent and will not go away silently into the night. Take a close notice to when you “demand” to be right and the other person is “always” wrong. That my dear is the “Ego game.” You will consistently and regularly explain yourself to prove yourself right. When you feel yourself in the middle of this “game,” stop and ask yourself, Do I want to be right or do I want to exhibit love? For the sake of relationships, personal and professional, let go of being right. I have learned that “right” will surface at some point down the road with relationships in tact. Because of how relentless ego can be, we don’t just want to be right, we want to be right, right now because it wants to protect you from being embarrassed. But when you choose love it expands you and grows you and keeps your ego in check and it’s no longer about being embarrassed, but then about being an example.

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it...

ABOUT THE AUTHOR: Cheryl Pullins is Speaker and Peak Mastery Coach for women with BIG dreams and want EXTRAORDINARY results. As a coach and speaker, she empowers women to embrace their brilliance, release their gifts and create a life they love. Get tips, tools and empowerment at: www.iCoachWomen.com

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Please help me welcome these wonderful ladies to our BBWO Family.

 

Jaime Rohadfox (left) is a catalyst for change for Christian women across the country as "The Christian Woman's Coach, Mentor & Trainer". She is passionate about empowering, edifying and equipping women to overcome their negative thinking and limited beliefs to unlock their potential and unleash their purpose! Connect with Jaime here on the network.

 

Tanya Smith (middle) aka “the walking Google”, is an Online Business Strategist and an BBWO Featured Expert. Through her website TanyaSmithOnline.com, she provides business consulting, coaching and digital products for solopreneurs to simplify their operations and stand out in a competitive online marketplace. Connect with Tanya here on the network.

 

Zalika (right) is a the founder and owner of  ZalGuya Occasions, LLC, which was born out of her passion for event planning. She has plan many event ranging from milestone birthday parties to bridal showers. Zalika loves reading, volunteering in here community and writing poetry. Connect with Zalika here on the network.

 

Welcome to BBWO ladies.

 

Be sure to check out on the BBWO Network:

Introduce Yourself to the Network

Share your Facebook Page

What's Your Blog

 

More to come!

 

Artiatesia Deal
BBWO Content Manager
www.mybbwo.com

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The best way to learning is from others who have already been where you are. The knowledge that they share won't necessary make your road easy, just less rocky. So you best bet is to take the little nuggets of each story and figure out how it can applied to you and your situation. BBWO Members Mathis, Katrina and Tanya has recently shared some very important tips for your business.

 

Pricing may be one of the hardest thing to figure out

Eventually in your business you’ve probably considered or are forced to increasing your fees or prices. And for many doing so without losing your most valuable clients/customers comes with a level of anxiety and perhaps fear. Will they go to another competitor? Will they begin to bad mouth me and tarnish my reputation? Will they simply laugh at me and threaten to leave if I raise my prices another penny (Continue reading)

 

Is your website bring your clients/customers?

How do I get more people to visit my website?  That is the number one question I get from my clients. So, I decided to put together a top 10 list that will work for both businesses and non-profit organizations. Number 1: Make sure your website has your keywords in the META TAGS. (Continue Reading)

 

Is your business in trouble even before you start?

Picture yourself sitting in a fully furnished office, employees ready, systems in place, all the right connections, solid and highly profitable business model that is ready to throw money at you, solid marketing strategy and hundreds of customers ready to use your service over and over again, a target market that has so limited offerings that you come at the right time....The only issue is that you can't take their money. (Continue Reading)

 

How can you leverage the fact that most people has smartphone?

How are you marketing your business? Is mobile marketing includes in your mix? Here's a video on why mobile marketing is essential for your business. (Watch Video Here)

 

More to come!

 

Artiatesia Deal
BBWO Content Manager
www.mybbwo.com

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Please help me welcome these wonderful ladies to our BBWO Family.

 

Afi Pittman (left) is an Artist, Author and the CEO of Author of Faith Enterprises. Our international sista is also active duty Navy stationed in Djibouti, Africa. She loves travel and write. Connect with Afi here on the network.

 

Rhonda Nails (middle) started and currently manages Signature Notaries, LLC, A Nationwide Notary Network and is the founder of Project P.U.S.H. (Pursue Until Success Happens). She has overcome and worked her was through many of obstacles, which is has turned into life and business lessons to share with the world. Ms. Nails is also a Motivational Speaker, Success Instigator and Business Consultant/Coach. Connect with Rhonda here on the network.

 

Alice Boswell (right) is a Mom and Business Owner. She started not just one but two businesses - Property Preservation cleans, repair and maintain foreclosed homes and Just Me Magazine was born out of the need to showcased young women in a positive light. Connect with Alice here on the network.

 

Welcome to BBWO ladies.

 

Be sure to check out on the BBWO Network:

Introduce Yourself to the Network

Share your Facebook Page

What's Your Blog

 

More to come!

 

Artiatesia Deal
BBWO Content Manager
www.mybbwo.com

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Top 10 Ways to Promote Your Website

top-ten.jpg

How do I get more people to visit my website?  That is the number one question I get from my clients. So, I decided to put together a top 10 list that will work for both businesses and non-profit organizations.

  1. Make sure your website has your keywords in the META TAGS.  This is probably the most important strategy to increase traffic to your site.  Search engines like Google, Bing, and Yahoo use "spiders" to crawl your website looking for clues as to what your site is all about.  These meta tags make their search easier.  In return, they give your website a higher ranking.  Here is a suggested list of  "Tag Locations"  you should consider:
    • Add your keyword or phrase in your web title
    • Add your keywords in the first paragraph of your body text.
    • Add your keywords in the ALT attribute of image tags.
    • Make your website search engine friendly.
    • Use your keywords in hyperlinks
  2. Add your listing on the internet.   There are free listings for you to add your business information to such as Google Places for BusinessYahoo! Local, and Bing Local Listing Center.  Make sure they can find you.
  3. Submit your site to Free Directories.  There are business and non-profit directories on the internet that are focused on particular industries such as fashion or education.  Even if you have to pay a small fee to be a part of these directories, it will give you and your business more exposure.
  4. Write Articles About Your Business.  You can increase your traffic to your website when you write articles in your area of expertise and submit them to editors as free content for their websites.  This is an effective “viral” approach that can lead hundreds of potential customers to your site over time.
  5. Create a Blog.  If you have excellent content, people will more than likely link to it, increasing your site's search page ranking. Consistency and quality of the content are key.
  6. Join a Social Media Community. Some of the best online social media sites for businesses include FacebookLinkedIn, and Twitter.  Also, search for social networking communities that your market is concentrated in.  For example, my major client base is African-American businesses.  I joined Black Business Women OnlineBlacks Network, and iZania.
  7. Join Online Forums and Groups.  The Internet offers thousands of discussion lists, online forums, and groups consisting of people with specialized interests.  You can join these sites and promote your business through interaction.  Just search on Google, Bing, or Yahoo to find appropriate groups, blogs or other forums.
  8. Include Your Website's Address on Stationery, Cards, and Literature.  Make sure that all business cards, stationery, brochures, and literature contain your company’s website.   To go even a step further,  place your business name and website on a t-shirt and wear it while you are out running errands.
  9. Use the “Signature” function in your Email Program.  Most email programs allow you to create a “signature” at the bottom of your composed email.  This signature should consist of: Company name, address, phone number, website, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.
  10. Email A Monthly Newsletter. While it requires a commitment of creativity and time, creating a monthly email publication is one of the most important promotion techniques. It could be a newsletter, list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your current clients and prospects.  I am starting my monthly newsletter (Small Business & Online Marketing Tips) this May!  If you are interested in receiving a copy, you can sign-up at my website at www.gostudiogreen.com.

These are certainly not all of the ways to promote your site, but these tips will get you started. To effectively market your site, you need to spend time adapting these strategies to your own market and capacity. Right now, why not take the time to go over this checklist with someone who shares your business interest?  Use this checklist to take your business or organization to the next level!

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 yes you read right. 

Picture yourself sitting in a fully furnished office, employees ready, systems in place, all the right connections, solid and highly profitable business model that is ready to throw money at you, solid marketing strategy and hundreds of customers ready to use your service over and over again, a target market that has so limited offerings that you come at the right time. I know you have a big ole smile on your face right now at the image or maybe you're wondering "what does this have to do with the title, seems like everything is in order right?" Keep reading...

Now imagine being in that office smiling and happy and ready to take your eager clients money only not being able to service any of them. In fact, they're waiving their money at you waiting on you to service them but you can't even unlock the door to let them in!

The only issue is that you can't take their money. In fact you'll never be able to take the hundreds of thousands to millions waiting before you, ever. You've done so much to set your business up and get it ready for this moment but the authorities come your way and tell you "nope you can't open, not now not ever"

 Picture it? Yes, that was me spring 2009.

 

Click  here to continue reading about my epic failure and the MOST VALUABLE LESSON I LEARNED THAT CHANGED THE COURSE OF MY BUSINESS.

 

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Stopping your own blessings.


this post will read like my random thoughts and revelations I've discovered in my own times of resisting to be loved and blessed and having experienced others doing the same. I realize and know that ALL blessings aren't good blessings and it takes understanding proper DISCERNMENT to distinguish when God is offering the blessing versus when there is an hidden agenda involved. However this blog post is about when the blessing is authentic. It’s the hard truth as I see it, unfiltered and perhaps uncomfortable. But new levels of living require new levels of truth. I’m being held accountable for my living every day and I’m sharing it with you…


HOW TO F&^% UP BLESSINGS…

Ooch! I know...but for me the truth doesn't always come in a politically correct form...perhaps for you you've had enough of the sweet delivery of messages that do very little to hold you completely accountable to your action or inaction. IF that's you this will connect deeply.

We pray for blessings, and miracles but then we block them every chance we get.

"SCARY INSECURE PEOPLE DO SCARY INSECURE TYPE SH–"

is what was told to ME loud and clear when I found myself being scared and insecure in those sneaky unnoticeable ways I was sabotaging miracles and blessing that were coming to me that often people never ever see or are willing to address.

Ever notice that? I do. I’m mindful of the times I do it and I clearly see it when others to. No judgement, but I notice it. I wonder for myself why I’d ask for miracles to come and happen only for it to happen then I turn my nose up because it didn't fit into the image I originally had in mind. Or to have been SO attached to a specific outcome (like I know every darn thing) that when someone comes to bless me and they didn't have the specific dollar amount, the race, or whatever in their hand – that I wanted. I started doctoring up the blessing, twisting and turning it and trying to force-fit my “needs” in it until the blessing had know choice but to say “Oh wow, I can’t do this..NO”

HUMAN NATURE IS STRANGE RIGHT?

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Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

3. Unlimited income through leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk
 
The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing. So you better work on this first before ever considering those benefits.
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How to raise your prices without losing your clients

Eventually in your business you’ve probably considered or are forced to increase your fees or prices. And for many doing so without losing your most valuable clients/customers comes with a level of anxiety and perhaps fear.

Will they go to another competitor?
Will they begin to bad mouth me and tarnish my reputation?
Will they simply laugh at me and threaten to leave if I raise my prices another penny?


However at some point, especially if you offer time based services (charge by the hour), you’ll need to increase your fees, give yourself a raise and expand your business. We all have the same 24 hours a day it’s impossible if you are a solo entrepreneur to grow your biz without hiring new staff, or increasing fees.
So If you’re in that critical space where your palms are sweating, you’re staring at your bank account or an open email to your client where you have to break the news that you must raise your fees - here’s what you need to do and how to go about raising your prices.

1st. EVALUATE YOUR TOP CLIENT LIST. While all your clients/customers are important to you, those that consistently invest in your services are your Top clients. Evaluate the services you clearly offer to your top paying (or frequent paying) clients. What are they buying from you? What questions or issues do they seem to have that you may not be charging them for? What are they saying about your services right now? Often clients will hire you for what they think they need and then realize they need you for more.It’s up to you to be in the position of power to realize exactly what that is. There is hidden (profit) potential in those unspoken needs of your clients.

2nd TURN IT INTO A PACKAGE. Turn what they buy from you that is related to task/time (hourly) into packaged automated services. Ex. when I created Your Simple Bookkeeper, I created it as a monthly automated service to tackle bookkeeping task at a monthly recurring fee. This allowed me to package my “time driven” services and hire other bookkeepers to actually do the work so I could be available to offer higher end consulting services. Automating (or systemizing) your services and business is a common struggle for business owners as many like the control of knowing they did the work, however remember there are only 24 hours a day and you need most of them to work ON your business (more clients, partnerships, exposure) not IN. Your clients will appreciate your keen insight into entrepreneurship.

3rd MAKE IT SIMPLE. Create one sheets of those simple services you’re now automating or have created packages for. One sheets are literally that, a one sided designed document with your service or product description on it. It gives the reader all the information they NEED to know about what you offer to make a decision on hiring you. You can place your new automated time driven services on your website or "work with me" page. Ensure to include a payment link so potential customers can submit a payment (or if you need them to inquire first - a way for them to email you). Automate your hourly based services as much as possible. 

4th. SEND A LETTER. Send your existing clients a letter – written to them as specifically as possible (or call them, invite to coffee, etc) and explain to them that you are seeking to expand and offer more services to them and want to serve them in more ways. Having this personal touch goes along way. Like in #1 - getting to know your clients is important. You are in the position of power - you were hired to provide a solution and often that solution isn't in what you're being paid for, but in those consistent questions you're being asked that you're not charging for. Once you've realized that, and have now increased your fees. Compassionately talk to your clients, get them on board - you'll find that most are eager and ready to have you do more for them.

5th. MAKE IT COMPLIMENTARY. You may offer them the same services they are currently buying from you at a slightly higher fee (your new higher price) but you’ll offer 2 of your task driven services for “free” or “complimentary” Ex. YSB’s bookkeeping services are $75 an hour for most businesses. Our Small Business packages run form $150 a month to $1250 a month. At the $1250 level, bookkeeping becomes “complimentary” as the bulk of the services they are getting become more consultative in nature. 

There are countless other strategies that I’ll share in subsequent blog post about how to do this, but these 5 steps are great starters. The moral of the story is to not become self-victimized by fear of losing clients when it’s time to raise your fees. Do it with confidence, and be clear on WHY you’re doing it. You could lose some clients, but again you probably WILL open yourself to a new group of clients eager to pay your higher fee :-) .

Like this? Make sure you subscribe to this blog on the right…more goodies in store for those who do.

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Katrina M. Harrell is a Award-Winning Entrepreneur and Business Strategist and 3x Best-selling author. She trains and teaches women entrepreneurs how to create solid 6-figure and above business strategies focused on strategic pricing and marketing. She is co-author of "How She Got Free: A 5-step Spiritual Business Manual for Women Who Lead through Entrepreneurship". 

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By Connie Portis, author and host of Sisters & Friends Getaway

10744093874?profile=originalVacation partnering is on the rise among women. With many people facing the rising costs of caring for families, paying down debt and still wanting to live ‘the good life,’ traveling for pure relaxation seems out of reach.  Partnering with friends and relatives is a way to enjoy traveling while sharing costs and having a fun experience. See how I took 39 women to Martha's Vineyard for an no drama, peaceful week. www.sistersandfriends.com

Best way to have a great time is to stay away from agendas and structured activities. Make it a true vacation so those who are not joiners are comfortable doing as she pleases the entire time!

10 Tips to Hosting a Shared Vacation

  1. Select a place you have always wanted to visit.
  2. Begin planning at least nine months ahead.
  3. Send out an email to select family and friends and invite them to ask a friend.
  4. Visit home rental websites for best bargains and negotiate weekly rental rate.
  5. Do your math, factor in house rental and food expenses then set a per person rate.
  6. Get a deposit; include a portion that is non-refundable.
  7. Guests make own travel arrangements – it’s cumbersome to include travel cost.
  8. Plan week’s meal s, bring food with you or locate supermarkets upon arrival.
  9. Get there early to scope out the rooms prepare the first meal and to add a welcoming touch.
  10.   Be the best host you can be and if you can, stay an extra day to have to your self.

About Sisters and Friends Getaway to Martha’s Vineyard

The end of the summer vacation to Oak Bluffs, Martha’s Vineyard’s historic African American retreat is the destination for African American women on a Sisters and Friends Getaway. Scheduled from Sunday to Sunday the week after Labor Day at high season end makes it a perfect time to catch sales and low cost of housing rental.  Oak Bluffs, has great beachside walking paths and the famous Inkwell Beach where African Americans gather is still in tack! It’s perfect for savoring the Atlantic Ocean and the island’s clean air, for taking an historic walking tour and traveling on the local bus to enjoy peace and serenity while on the island.  During the Sisters and Friends Getaway, breakfast and dinner is prepared for guests each day and topped off with dessert to enjoy at days’ end. Women travel there from LA,  GA to PA and places in between.  If interested in coming along email caportis@hotmail.com  or 412-400-8809 for information or visit www.sistersandfriends.com

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Outsource What You Can To Free Up More Time

Most of the people I know are high achievers; and a large portion of them are "control addicts".   But the bad part about being in control of everything is that you often end up doing everything in your business.

This kind of behavior creates failure, not success.

One solution is to consider outsourcing - hiring an independent contractor to help you get things done.  Outsourcing can help lift a huge weight off your shoulders.

And it's not just a resource for larger businesses.  Businesses of every size are starting to acknowledge the need to spend more time perfecting their expertise while they free up time by giving work away.  This serves to help you build stronger relationships with prospects and retain current clients.

Why Outsource?


Outsourcing can help you make the most of all of your resources—people, time, money and energy—because you and your staff can focus on the what's most important to your business. When you outsource, in essence you're allowing other companies or individuals with different skill sets (e.g., accounting, human resources or information technology) to do what they do best for YOU. It’s a win-win situation for everyone.

As a result, you have more time to be laser-focused on your specialization which then enhances your credibility, and you become more attractive to people who are looking for the precise solution that you or your company offer.

Fitting Outsourcing Into Your Lifestyle


Outsourcing can definitely require an attitude shift and a willingness to give up a bit of control.  Realistically, it can feel uncomfortable at first.  But staying in a comfort zone is often what leaves some people stuck at the same level year after year.

Really think about your hesitation; what are your concerns about outsourcing?

Here are some common objections:

  • Reputation. Business owners might worry what their customers, clients, staff and other stakeholders will think about their decision to outsource. You might also be concerned that the outside specialist will make some kind of drastic error that will harm your reputation.
  • Security. Outsourcing may require that you consider sharing certain information to get certain tasks done.  Businesses may not be sure how to protect their intellectual property and other key data from fraud, tampering and other damage.
  • Offshoring. A lot of outsourcing is done at the local or national level, but more and more is taking place using foreign associates. You might be concerned about language barriers, health and safety standards, work quality or the impact on your national economy.

With each of these concerns and any others you may have, take some time to answer the question, “What’s the worst thing that could happen if we outsourced?” and then ask yourself, “If that happened, then what?”

Many businesses have outsourced successfully and made mistakes that you can learn from. Do your research and be confident and intentional about your decision to move ahead.

How to Get Started with Outsourcing


Look at the activities you are spending time on that divert you from the core of your business. What’s draining you? Is it administrative tasks, technical support, accounting, human resources, internet technology or something else?

Determine how much time it's taking you to get these things done.  Are you generating profit by doing these yourself?  Could the work be assigned to someone else who has expertise?  What would it take to give up the work?

Start with these questions and begin looking into options for outsourcing to quality contractors.

Need help getting started?  For a complete course on how to find the right outsource partner, check out my brand new online course, "Outsource Your Service Business" on Udemy.com.  I will walk you through the entire process step by step.  For a limited time, you can get it at no cost here: http://udemy.com/outsource-your-service-business.

Ready to focus on what you do best and outsource the rest? The move to outsourcing requires a shift in thinking, some preparation and a slight learning curve, but in the end, you will emerge with a stronger focus on the "main thing" in your business. And it might just be the answer to growing your business to the next level.

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The Power of 'What If"

10744094859?profile=originalWhen you take the power of "what if..." seriously, you will embrace the power to construct your own blueprint. Small adjustments to our character and demeanor each day can create a major difference in our appreciation of life. On the outside, nothing changes. At the same time, absolutely everything does. Use your awareness or your imagination to bring happiness to this moment. Find something to appreciate. Continue this as often as you remember to do so, and you will alter your world.

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