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If you haven’t thought of using greeting cards to bring potential customers to your door and to keep in touch with past and current clients, you should consider this strategy. These cards should be thought of as part of any successful marketing strategy, but they should NOT contain a hard-hitting marketing message all about you, your company, and what you have to offer. Rather, the intention here is to build the relationship with your clients, in order to develop a sense of customer loyalty by finding out what your customers needs & wants are, then providing solutions through use of your product or service.

Here are a few examples of several occasions during the year when sending a greeting card to a client is not only appropriate, but also beneficial.

Client birthdays – If you happen to know the birthday of your main contact at a client’s company, be sure to put it on your calendar. Unlike major holidays, which are the same every year, it takes a little work to remember a client’s birthday. Acknowledging the day with a card is a thoughtful gesture that your client will be sure
to appreciate.

Thanksgiving – What better time to let a client know that you are thankful for their business, than at Thanksgiving? These cards don’t have to be anything fancy — just a high-quality, professional-looking card and a short, handwritten note thanking your client and letting them know that you appreciate their continued
business.
Holiday time and New Year’s – Although most of us think of this holiday in terms of Christmas, remember that not everyone celebrates it, and many people don’t think of it as a religious holiday. To avoid stepping on any toes, be sure to choose cards with a neutral greeting, such as “Happy Holidays.”

Another option is to send out New Year’s cards thanking clients for their business during the previous year, and wishing them prosperity in the coming year.
Fourth of July – Independence Day makes a great mid-year excuse to send out greeting cards to clients; there are other summer occasions that you can choose to send a card if you’d prefer. Inside the card, you can say you hope their summer is going well, and let them know that you are available during the summer months. Since some people take off or reduce their hours during the summer, this can be a valuable way to remind your clients that you are still open for business and raring to go.
Anytime you haven’t heard from them in a while – There’s nothing like a “Thinking of You” card to remind your clients of any projects they might need you for. Just like you, clients get busy and mentally move projects to the sidelines, but dropping them a line might get them thinking about them again.

As you can see, greeting cards offer a number of opportunities to keep in touch with clients in a thoughtful manner. Many clients truly appreciate the personal touch of receiving a card in the mail, and you will often find that your cards remind clients of purchases or projects they have been putting off but now need to think about.

For more information on how to incorporate postcards and/or greeting cards into your marketing mix, feel free to contact me. I offer a great line of handmade and online greeting cards. Check out www.sendoutcards.com- click option #2 and send a free card. Or follow me on my blog at www.dbjdesigns.com

You want customer loyalty in your business. You want repeat business, yes? How about making your customers into valued friends? Showing concern and empathy for their situation? The more your able to treat your customers as friends, the more business they will want to do with you.
You’ll watch your profits soar.

Let’s go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make close, lifelong “friends” in the process.

1. Send Birthday Cards – Do you like to be remembered on your birthday? How about doing something really easy and sending birthday cards to your customers. Could you send a little gift with it? What
about a “special offer” coupon? Free tickets to an event.

2. Make “How’s thing’s going” calls regularly – Section out 15 minutes a day to call your customers for no other reason then saying ” Hi ______, I just called to see how things are going?” Have you ever called your customers to do that? Watch your customers appreciate you thinking of them. It makes them feel that you do care. If you want to have more business, do this regularly.

3. Send out small bags of jelly beans or candies - Could you include a bag of jelly beans, with a handwritten note on your next sale, with the note saying, ” I thought you may like these, they are my favorites.” Or a note saying “Here’s something for you to enjoy” Watch their eyes light up.

4. Send unexpected gifts – If you find an article, audiotape, or anything specific customers might be interested in,send it with a note saying ” I thought you’d enjoy this. I just finished reading it and
there are some interesting ideas here. Also, if you educate your customers they will send you more business.

5. Send Holiday Cards – What about sending a Holiday Card that is different then all the “others” your customers are getting? Make it UNIQUE and PERSONAL and DO NOT promote or ask for business when sending holiday or birthday cards. These should remain sincere and be all about the person you are sending it to, not about you or your business!

6. Send Thank You notes – Send Thank you notes for everything. When they pay their bills on time, every time they order from you, if they send a referral your way. Be sure and thank them for referring
business, coming to see you. Whatever you want more of, reward. It works.

7. Make Thank You calls - You should started making Thank you calls, A variation from the letters. Saying, “Hi ________, Just wanted to say Thank you for referring Mr. Smith to ABC Co.”

8. Give your customers recognition - Take a photo of your customers while they are in your business and send them a card with their picture in it. How about a photo and a testimonial? They’ll be flattered and
your business will increase. People love recognition.

9. Give your customer awards – Yes, you read that right. Have customers of the month. Send them a award certificate or even plaque. Dear _______, Just the other day I was going through my records and I
realized that you are one of the top (10,20,50,) customers. We really appreciate your business. That’s why I want to send you this “Top Customer Certificate” that is enclosed.ABC Company looks forward to
seeing you soon.

10. Hold seminars, breakfasts, lunches. If you want to give recognition to your customers and stay in touch, have monthly or quarterly functions for your customers. Have a speaker and an interesting topic. Dear _______, I would like to invite you to our “Special Customers” lunch. It will be held at ______ on ______. It’s FREE It’s our way of saying Thank you. etc…

Do not under-estimate the power of showing gratitude and appreciation for your customers. Treat them like GOLD and it will result in more GREEN for your business!

If you are looking for an easy and affordable way to send out cards & gifts to your clients and customers, Send Out Cards is a cost effective way to do this. Contact me for more info on this awesome customer-appreciation system! Visit my website www.socretail.com/80793 or drop me an email dbjdesigns@gmail.com and I can tell you more.

Using a online greeting card system like Send Out Cards can make it easy and affordable for you to send real, high quality cards on an ongoing basis to your customers to keep your business “top of mind” so that they will entrust their loyalty to you!

I extend an invitation to all of you to take a few minutes and send a thank you to your most recent customer or someone whose business you've been after.

Try Send Out Cards- online greeting card and gifting system. Visit my website at www.sendoutcards.com/80793 select option #2 OR for more information on how you can purchase this product contact me at dbjdesigns@gmail.com.

Thank you and stay blessed!

Research shows that the average person only sends out about 10 cards per year. However the same average person has the need to send outabout 70 cards per year.

So why don’t they send them?

• Its inconvenient to buy the card, write on it, post it.
• Ít takes time, which people often don’t have.
• It’s expensive
• And people forget or don’t get around to it!

If there was a system that was

• simple to use
• cost effective
• time efficient and
• wouldn’t let you forget.

Would you be interested? Yes? This is it!!!
You can now send out cards for all occasions: personal, business, birthdays, holidaya, special occasions, staying in contact withclients, etc.

All at the click of a button.

It doesn’t matter if you are sending one card or 1000 cards, we can handle it. And these are real cards. Cards that arrive in the mail. The ones that people really appreciate. Acknowledging someone whether its a business or personal contact goes a long way.

Everyone loves getting cards in the mail, especially when it is personal and customized for them. You can even print in your ownhandwriting and sign it with you signature.

How do you Send Out Cards to your business customers, your family and friends.

• You pick a card
• You type in a personal message (maybe even add a photo)
• We print the card
• We stuff the envelope.
• We stick the stamp.
• We mail your card
• The recipient receives a real card, personalized for them, in their mailbox, from you.

See how simple it is to send out cards. Try it today.... www.sendoutcards.com/80793 click option #2.

Nine out of 10 Americans look forward to receiving personal letters and greeting cards. Adding a personal touch to your greeting cards can make them even more special to the receiver.

Here are some tips for personalizing greeting cards:

1. Write the person’s name or nickname, if appropriate on the inside of the card. Personalizing the card reminds them this card was sent just for them.
2. For cards that already have a message inside, highlight the phrases that you want to stand out or hold special meaning. This is a great way to signify how the card personally applies to the receiver.
   
3. Include your own words, something simple, such as, “I am not always great with words, but when I read this card, I thought of you.” The most personal cards are honest and heartfelt.
   
4. Add a small gift inside. If your card is for a holiday or occasion, you can include a gift card to their favorite store to make the card a gift in itself.
5. For business owners, send a series of greeting cards to make your message part of an ongoing conversation.

Find the following and more at our corporate gift shop:

Business-to-business greeting cards

CD greeting cards (Yes, they really do play music!)

Unique desk calendars

Logo'd presentation cards for gift cards (You can't get this from retail!)

Your Corporate Gift Shop