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Try Again, Fail Again, Fail Better!

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‘Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.’ – Samuel Beckett

‘If at first you don’t succeed try try again!’ As a child we have this concept so deep in our veins that trying again isn’t a question but an obsession. Think about the time you first learned to ride a bike, how many times did you fall off? How many times did you try again? Uncountable! Or how about when you were first introduced to basketball, how many times did you throw the ball at the hoop before it went in? Uncountable! What about tying your shoes laces, memorising your home telephone number, getting cookies of the top shelf. How many times? Uncountable. What was it about us as children that made us such naturally determined beings. Simplicity is the answer. We didn’t clog our minds with numerous scenarios, possibilities, predictions and we didn’t dwell on the past. Just because it didn’t work yesterday had no relevance to today. The only thing in mind was the goal and so we tried again and again and again and again and again and then ‘Yeah, I did it, I did it! Look at me, mommy daddy, I did it!’

‘It is impossible to live without failing at something, unless you live so cautiously that you might as well not live at all. In which case, you’ve failed by default.’ – J.K. Rowlings

As adults we complicate matter so much so that we build a strong enough fear of failure to dissuade us from even trying. Have you notices when someone succeeds we ask questions like, at what age? How long did it take you? Was it your first attempt? Sometimes such questions can even lead us to feel ashamed of our achievement because it was not achieved within a certain parameter.

‘Ultimately, we all have to decide for ourselves what constitutes failure, but the world is quite eager to give you a set of criteria if you let it,’ – J.K. Rowlings

If you’re of healthy body and sound mind, there’s no reason to stop trying. The only failure is never having tried. Stop reasoning yourself out of even taking the first step, stop weighing up the pros and the cons, stop building up a case for why not to bother. So what if no one has ever done that before? So what if it might not work? So what if you’ve already tried? So what if you don’t have the required credentials, try to get them then try again. Just Keep Trying. Just Keep Going. Just Keep Swimming.

‘Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.’ – Dale Carnegie

We’ve all heard the saying ‘life is short’, but the truth is that life is long, so ask yourself, what else am I planning on spending all that time doing if not trying to realise my dreams?

‘The worst thing one can do it not to try, to be aware of what one wants and not give into it, to spend years in silent hurting, wondering if something could have materialized – and never knowing’ – David Viscott

Remember that its not just the success of your goal that is important, you learn much more in the time spent trying to reach your goal. See your time of trying as a journey and don’t forget to stop and take pictures along the way because at the end of the road you will want to look back and smile at how far you’ve come.

 

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I’ve been asked before why I didn’t have ads on my blog and my answer was always that I do this for the fun of it and it my portfolio site. Since then the focus of this blog has changed. Deciding if I should monetize my blog as a way to bring in some additional income has been weighting heavy on my mind for quite some time.

Why I finally decided to monetize my blog and How I did it

“Multiple streams of income are better than one!”

I looked into Google Adsense and Buysellads.com and got denied (*in my best Suze Orman voice*) for both. Don’t know why I got denied for the BuySellAds but as far as Google Adsense I apparently had signed up long ago (probably as an school assignment during one my web class) and since I no longer have access to the email or domain name I couldn’t gain access to the acct and Google was of no help.

About three months ago I decided to give it another try. This time around I started experimenting with Affiliate Marketing. Affiliate Marketing is when I make a commission by selling someone else’s products/services. From my research I know that there is no over night success when it comes to Affiliate Marketing. Plus I don’t want to promote just any old thing just to make a buck.

 

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10744069663?profile=original Wow, how time sure does fly. It’s been just over one year since we started this blog/community and boy we’ve come a long way. I have learned so much from all of you and we hope that we have equally contributed to your learning experience. We truly appreciate all of the support and encouragement we’ve received.

 

In honor of our one year anniversary we will be giving away some really great prizes!

 

PRIZES

Successful Sistas/Seven5 Seven3 Marketing Group

$50 Visa Gift Card

Custom Facebook Business Page ($500 value)

Half page ad in Dallas Flow Magazine

Seven5 Seven3 Marketing on Facebook

 

SweetWaxations

$50 Gift Certificate to SweetWaxations.com

SweetWaxations on Facebook

 

Saundra Seward, Author and Owner of Diamond Life Designs

A copy of The Question Is . . .

A custom designed bling T-shirt with GENUINE SWAROVSKI CRYSTALS

The Question Is . . on Facebook

 

Enter Contest Now

 

Thanks for all the support and Good Luck!

 

Bianca B. King

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Do You Blog?

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Are you considering starting a blog? Do you already have one?

 

Blogging is a wonderful way to connect to potential clients and customers and share your expertise.

If you would like to test the waters with blogging, starting a free blog on Blogger.com is a good idea. You can get a quick and easy feel of what it is like to be a blogger with investing little no money.

Here are are few tips to get the most out of your free blog on Blogger and create a memorable experience for your visitors:

 

1. Buy a domain from Godaddy.com and point it to your free blog.

Having a personalized domain that includes a keyword helps your blog standout from the other free blogs and it helps add to your credibility. Sometimes visitors to your free blog might not take your advice seriously, even if it is good advice. So having a domain can help build confidence with your visitors.

 

2. Jazz up your site with a customized banner.

If you really want to convert your blog's visitors to loyal followers, it is very important to create a memorable impression. Part of creating a long lasting impression is making sure that your blog's design is professional and unique. An inexpensive way to make your blog standout on Blogger is to add a professionally designed banner to your header. The banner is one of the very first things people see when they visit and it helps increase their chances of remaining on your site if it is one that is uniquely and professionally designed.

 

Need help finding a banner for your blog? Check out these low-cost, professionally designed banners.

 

3. Share your expertise in a fun and creative way.

The absolute most important thing about a blog is the content. Share helpful information that answers your visitors'  questions. If you are comfortable doing so, share personal anecdotes.  Include pictures and if possible videos to help capture the attention of visual learners.

 

If after a few months, you find yourself in a writing rut, invite a few guest bloggers to post. Guest bloggers are always nice treat for your readers and it is a nice way for you to take a day or two off from blogging.

 

4. Have fun! Blogging should be an enjoyable experience.

It is a great way to give back to the community and help others. So don't get bogged down, if you are not getting tons of traffic in the first 6 months or even the first year. It takes time to build up traffic. The most successful bloggers will tell you that it took them at least a year before their blog became successful.

 

 

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THE FREE, THE PAID, THE WHY: PRESS RELEASES…

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television.

“A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. A well-crafted press release presents facts in a positive light and can provide valuable name recognition, credibility or ancillary sales benefits; however, it is not paid advertising and cannot be designed to blatantly promote a product or service.” –Rosanne Knorr

The issue of using free or paid distribution of your press release is not an either or, but a must and both. Incorporate paid services at least quarterly, ideally monthly. Look to spend on average $250 which should include a couple of bells, whistles, and SEO with the distribution.

As a small business, solopreneur, or micro-enterprise you should be producing at least one press release a month. Each press release does not require paid distribution. When you are providing the the media with consistent brief text announcements of events, developments, and any other newsworthy information about you as an artist, personality, and/or your business it will not just get you in the news, but keep you in the news, increase your coverage, media contacts, and target audience’s familiarity with your brand.  Point is, your business will be in the news and your paid services will help your free efforts have more impact.

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I always recommend a 90 day plan when implementing marketing strategies. Don’t try a marketing tactic one time and judge its effectiveness from that one attempt. People respond and buy from whom or what they perceive as familiar. While your first time may not generate a response, it has made an impression and increased your brand’s perceived familiarity with your target audience.

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Why you should Break Free from Comfort

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Comfort means you’re safe, you’re in a domain that is not opposing or challenging, you’re familiar with that around you and there is no intent on changing from your large, strong and coo-shy safety net, but what happens when you want to break free from that net, jump back into the ocean or spread your wings? DISCOMFORT! Facing new challenges is exactly that as it means taking a risk, a chance, grasping at an opportunity. There's nothing comfortable about striving to achieve a goal but there is joy in the making of dreams.

 

A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown. - Denis Waitley

 

As black women we are all to ready to clutch to our comfort zones, we take a step, two or three, achieve a university degree, a white career and then phew we made it, and it feels good being right here, so let’s stay right here, in the comfort zone. If that’s were your dream ended then congratulations be proud of yourself but that doesn’t mean you have to stop dreaming.

 

 We shall have no better conditions in the future if we are satisfied with all those which we have at present. - Thomas Edison

 

Discomfort is falsely associated with failure and we misinterpret the feeling of discomfort and evade it where we should welcome it. Ever heard the expression ‘no pain, no gain’? We understand this very well for beauty and fitness but fail to recognise the same for our professional and personal progression, although it’s entirely the same game.

 

Progress always involves risk; you can't progress to second base and also keep your foot on first. - Christie Mason

 

Success is always preceded by a temporary condition of discomfort and discomfort is a temporary condition of expanding your comfort zone, but the longer you dwells in a comfortable the greater the number of situations that make you feel uncomfortable will grow.

 

Nobody ever died of discomfort, yet living in the name of comfort has killed more ideas, more opportunities, more actions, and more growth than everything else combined. Comfort kills! - T. Harv Eker

 

Comfort is the most potent inhibitor of success. We must remember that as black people it took many stepping far outside of their comfort zone for us to finally arrive where we are today. In two of my earlier articles I address the history of Queen Amina the African warrior queen who achieved one of the greatest military success in African history and Harriet Tubman who refused to remain a slave and went on to free hundreds more. These great black women are fine examples that demonstrate; the higher the measures of discomfort the greater the achievement.

 

Be brave enough to live life creatively.  The creative is the place where no one else has ever been.  You have to leave the city of your comfort and go into the wilderness of your intuition. - Alan Alda

 

In order to rise we must prepare to be discomforted, expect discomfort and welcome it with a “Hello old friend, let’s push the boundaries together again”. Make discomfort a familiar friend and not a stranger in so far as your competence allows and where is doesn’t find the tools to make it do so.

 

 

Original article can be found here: Why you should Break Free from Comfort.

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As a publicist (and producer) with 20 years experience, I know when someone is ready for the “big time” and when they are not.

 

The major media “gatekeepers” are very particular. They can spot an amateur in a split second (and you only get one chance to pitch).

 

Surprisingly though, most people (especially authors) think they are ready for Jay Leno, Steve Harvey, CNN, USA Today, Good Morning America, Fox News, Essence, Today show, etc. But they are not.  What’s so funny is that the shows or publications they want to be on or in – they don’t even watch, listen or read!

 

There are so many variables to getting major publicity. It does not happen because you have a good book, a new product or a friend who works for the station or publication. Major publicity doesn’t even happen if you have a good publicist with connections.

 

It takes a strategy, a strong brand and information that make the media’s job REALLY easy. (Because they are so busy!!!)

 

Here are some things you must have if you want to be considered to play in the big league with the big boys:

 

  1. A track record. Most authors think that if they could just be interviewed on a major network when their book is released – they would set them up for major sales. Listen, a new book is not news.  A good TV producer is not looking for the “new kid on the block” to present to their viewers, they want to score a guest that has some STAR power. A guest that has some juice; some awards; someone who has a following and people want to watch.  So, this means you must start small, start local and then you can progress to regional and national.  This takes TIME.
  2. A good internet presence. If you think just having a website is enough – think again. Everyone has a website. You must prove to the media that you have an online following and dominate the search engines in regards to your expertise.  If you say you are an “expert” – the media’s proof is to see whether you show up on page one of Google when they put in that query about the topic. If you don’t show up at all. NEXT. So you must know SEO, have a blog, some Facebook fans, Twitter followers and so on.
  3. A concise, professional media kit. This is the hub of your information. But wait, don’t just throw together a press release, bio and some jpeg photos and call it a day. Think this through. Make this a tool that the make the media go “wow.” Meaning, there is no searching for answers, or searching for photos, or searching for video clips, or searching for current key facts or links.  This is a living document that you keep on your website under a tab called “Media Kit” or “Press Kit.” But make it stand out and make sure your contact info is there and you are available 24/7 for the media. So, yes you must put a mobile there or your publicist’s mobile number there.

 

A good media kit should have –

a. A long and a short bio (in third person not first person please). How are they going to introduce you if they have to rewrite your bio because you wrote it in first person? Make it an exciting bio too. Have a one sheet too. This is info about you in a snapshot. Hire some to help you if you need it. Read bios of the experts in your field for samples.

b. Interview questions the media can ask you (because they probably won’t have time to read the whole book or do all the research on the topic you’re an expert in – so help them out!) Prepare at least 10 to 15 questions. Also good to have is a FAQ sheet and pitch letter.

c. Photos. Have an assortment of PROFESSIONAL head shots, speaking shots, full body shots and if an author, the book cover. Please have high-resolution photos available on the site for magazines too.

d. Previous media hits with links to video and audio interviews. Media begets media Also if you have endorsements – include those in the kit as well. They want to see what others are saying about you. So the more you show how you were featured in other media and seen by other people (preferably other experts), the more comfortable they will feel about booking you.

e. Radio and TV Interview Ideas. Think like a journalist or producer.  Write out a show description or have a list of topics with bullet points you can speak about on the air.

f. Articles. Have some articles ready for the media to use for the prep of their story or to post on a blog for further info after the interview. They can be published or unpublished articles or even blog posts. But you want to provide them with background research from you about the topic you’re being interviewed about. A link to old newsletters are good to have included as well.

g. PDF of your book for the media to access in a hurry.

 

 

  1. An intro video of you speaking at events. Showing you speaking in front of an audience with some audience reaction. This is extremely important if you want to get book on a major network.
  2. A calendar of events. Media want to know that you’re busy – and have an active itinerary. Remember the media wants to book and interview those who are in high demand and have a strong brand.
  3. Lists. Media love lists. Become a valuable resource for the media. Create Top Ten lists for your industry. These are good for sidebars for articles they are writing. Or the list could be used as a “teaser” when promoting a show.
  4. A tight brand. Professional graphics. Professional photos. Professional website and blog. Professional newsletter. Keyword here: PROFESSIONAL. Not homemade. If you have a “DIY” look, it screams amateur.  Pay a professional. If you want to roll with the big dogs – don’t be cheap with your brand.  You have to pay to play.

 

Finally, timing is everything – but equally important is being prepared. There is nothing worst than having an opportunity to get major publicity and goof it up because you were not prepared. (The media is very quick to say “no go” – and it takes time for them to give “yes, it’s a go.”)   

 

Learn to stay prep (become a student of the media) and continue to market and grow your brand.  Strong SEO, a polished brand, networking and consistency will yield great results.

 

 

http://www.socialmediaprsolutions.com

 

 

 

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5 Ways To Generate Endless Traffic

traffic-300x197.jpgHere's 5 Ways To Generate Endless Traffic.....
Internet Marketing is a must for every business. It's been said that if you're not on the internet in the next 3 to 5 years marketing your business, you will be "out of business".
For those of us that have limited time to spend marketing online, but want to maximize our exposure on the Internet, here are 5 ways that you can do so without spending more than 30 minutes of your time per day.
#1: Articles
Writing articles and submitting them to article directories is a great way to generate free organic traffic. Aside from building a high level of visibility and credibility for your brand, it's also a great way to drive tons of traffic back to your website for free.
Don't know where to start with writing articles? No problem. We have tons of articles for you to choose from at MLM PLR Store without the headache of doing the writing yourself.
#2: Give Away Free Reports
Who doesn't love freebies? And when you provide highly sought after topics that most people have to pay for, you create the irresistible offer of the opt-in, for your prospects to get their grubby little hands on your prized possession.
Writing a free report can be mind blogging and too time consuming however, so we take care of all the details for you at MLM PLR Store. All you have to do is put your name on it and get the word out about it, then voila!! The leads will start pouring in!
#3: Provide Free 5 or 7 Day Training's through Email
The internet is all about providing information that is the cure to peoples problems that they eagerly desire to resolve. Providing a 5 or 7 day training email series on various topics of choice like list building, article marketing or facebook for business will create a ton of activity and will be a clean sweep for you and your list building strategies.
To avoid the headaches of creating your own training course, check out our pre-written email marketing campaigns that are plug and play for you to use to get going here MLM PLR Store
#4: Blog Consistently and Syndicate Your Content
Creating a blog and marketing it in multiple places to create buzz is critical to your online marketing plan. However, maintenance of a blog can be comparable to caring for a newborn puppy. It needs lots of attention, always needs to be fed and demands a great deal of your time.
However, finding blog content to post just got easier for you. We have ton's of blog bundles for you to choose from here at MLM PLR Store so you can plug and play while generating tons of buzz from the value you offer with our posts.
#5: Create "How-To" Squidoo Lenses or HubPages
Squidoo lenses are in the top 10 highly ranked Article directory sites. Providing high quality information regarding "how to" subjects will be another major lead source.
One of the ways to escape the concern for what to write about, you can easily use any of our PLR ARticles, Free Reports or other sources of content that you can re-purpose into a Hubpage or Squidoo lense.
Creating endless traffic has just gotten easier as you have insiders access to 5 ways that will keep your auto-responder working overtime. In 15 minutes or less, you can purchase PLR from our site MLM PLR Store, and get it out there so you can experience the floodgates of leads that are waiting to hear from you!
 

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www.LaKeishaHankins.com
www.LakeishaHankisnsOnline.info

 

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Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her I Phone and sent out a tweet to her followers about her experience. Minutes later, she received an apology from the restaurant’s general manager; the cost of her meal was waived; and she was given a $100 gift certificate for a future visit. Imagine if that restaurant chain didn’t have a social media presence? What you don’t know can harm you!

 

It takes many good deeds to build a good reputation, and only one bad one to lose it. Benjamin Franklin

 

Do you know what people are saying about you, your business or brand? Whether you are managing one or all, your online reputation is extremely important.

 

According to a recent study at Forrester Customer Experience Forum, a single negative comment using a social media platform, can equate to a loss of 30 potential clients. Can your business afford such a loss? If the answer is NO, then read on for tools and tips: http://sylviabrowder.com/entrepreneurship/business-strategies-entrepreneurship/online-reputation-tools-and-tips-to-manage-effectively.html/

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Have you seen this stuff yet?

This is truly the busiest time of the year! So much is going on and I want to make sure everyone stays in the loop. First thing first, do you live in NC? I am launching a new series of local sistasense socials very soon, so we web women can connect offline. Send an email to lhenry@sistasense.com if you would like an invite to the Eastern North Carolina SistaSense Social and/or if you would like details about sponsoring this event. For those who do not live in NC (don't worry), our socials will be coming to a city near you soon.

 

Happening Right Now and/or Very Soon

 

 

More to come!

LaShanda Henry

 

p.s. I am still looking for BBWO members to feature in upcoming issues of SistaSense Magazine. To submit yourself or someone you know go to http://thespotlight.mybbwo.net and remember to email me if you live in North Carolina and would like to attend our social meetups with other business women.
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I’m slowing getting back into my daily grind after spending a few days in the beautiful LA area. I had a wonderful time on the west coast (first time ever, but won’t be my last) for the 4th Blogging While Brown Conference and the first ever live Black Weblog Awards. I wish I could have stayed a little longer because I didn’t want my amazing vacation to end. Even though my good time has come and gone, the memories and friendships made will last forever. I wanted to do my wrap up a little different this year, mainly because I didn’t take a lot of personal pictures. More about that later. As I was waiting for my return flight home, I started to implement a few tips I learned when I got the idea of this post.

 

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Photo Credit: Skylar Hensley (http://SkyyLyfe.com)

9 Lessons I learn from attending Blogging While Brown 2011

#9- Network, Network, & Network some more
Before I left, I set out to make sure that I reconnected with a couple of people as well as meet my fellow tweeps I’ve been chatting it up with online. You can plan all you want but you just has to go with the flow. Last year I came back with tons of business cards. This year I only came back with 5 and I remember my conversations with each and everyone of them. I think that’s more valuable. Next steps are reach out to them again to keep that bond. A lot of the networking is done out side of the panels, which as a shy person like myself is hard to do but the more events I attend the better I am becoming with breaking out of my shell.

#8- Stop hoarding your G.I.F.T.S and share them with the world

During one of the break I stumbled upon a group of attendees having an unconference and they were sharing their gifts. You could see the passion in everyone who was sharing their stories. My GIFT is being a nerd because I love (besides the candy) technology, coding HTML//CSS, anything that others may consider “uncool” – that’s me. Other GIFTS that were shared was the ability to make connections and empowering others through technology. Shout out to actress and comedian Kim Coles for allowing us to be part of her G.I.F.T.S: Gratitude – Intentions – Forgiveness – Triumphs -Self-Love.

 

Read all of the lessons learned...

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Getting on a List Generates Publicity

Are you aware that countless opportunities to send out press releases and receive valuable, free publicity get missed everyday?  There are literally dozens of newsworthy opportunities for getting positive media exposure.  Being recognized on a List of some kind or receiving an award is a great way to generate publicity for yourself.

It also becomes a win-win situation for you and the person (or business) honoring you because they get publicity too!

 

Here's the one I created after being named one of the Top 50 Fabulous Women Entrepreneurs:

 

(Durham, NC-July 22, 2011) Beverly Mahone of Durham has been named one of the top Fabulous Women Entrepreneurs by SistaSense Magazine and Black Business Women Online.  Mahone is one of 10 women selected in the category of print and digital media.  After leaving the television news business in 2006, Mahone created BAMedia which caters to fellow baby boomers who want to learn how to self-promote themselves and their businesses. 

In making the recent announcement, SistaSense Editor-in-Chief LaShandra Henry says “I see thousands of black women whose deeds go unnoticed. I wanted to recognize the BBWO50 for their hard work and diligence and show Sistasense readers these are our women to support, promote, and aspire to be like.  Henry says she chose women who have built established businesses with visible growth over time both online and offline. She also focused on up and coming women entrepreneurs whose innovative online business ventures are publicly recognized. “In short, these women are widely respected for the businesses they have established and their social influence both online and offline is undeniable,” she added.

Mahone says, “I am honored to have been included on this list.  LaShandra Henry is right.  Many times Black Female Entrepreneurs are overlooked in spite of how hard they work and the expertise they bring to the table--especially those of us who are baby boomers.” 

You can find complete list here:  http://www.sistasense.com/2011/07/sistasense-magazine-july-issue-bbwo-50-fabulous-women-entrepreneurs

 

**If you want to learn more about how to self-promote, contact me**

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Today with all of the amazing technology, self publishing a book has become a more attractive option. Gone are the days of someone’s dreams and visions being placed on hold or forced to wait because they are in search of a publisher to accept their book. I remember hearing so many stories of how many attempts, how many companies, and how many rejections it would take before an author could get published. I don’t know about you but I always had this image in my mind of traditional publishers sitting on a throne deciding the fate of the literary world. To me it was like a secret society that allowed a select few to enter and those that did had very little control.


Today that image has changed for me. When I set out to publish my first book, going the traditional route was not a consideration. “Why?” you might ask. As I alluded to earlier technology has revolutionized the publishing world. The internet along with the social media platforms have empowered and given a voice to so many talented authors; many of whom would never have received even a rejection letter from a traditional publisher. Traditional publishers, like so many industries because of technology, have been forced to develop new business models. Major publishers are faced with downsizing and cut backs making it even more difficult for a new kid on the block. Most of the traditional publishers today want authors who have a celebrity size following or a distribution list that equates to immediate ROI.

There are a lot of opportunities in self publishing a book. You can do it completely yourself. When you publish your work yourself you are responsible for the editing, formatting, securing distribution, communicating with the printer, and copyrighting it to name a few. The other option is selecting a publisher that will handle all the previously mentioned items, but allows you to remain in control. If you are a writer and perhaps run another business, the latter option would more than likely be the most beneficial for you. Here are top 5 things you should consider when looking for a self-publishing publisher:

1. Is it a good fit?
Believe it or not personality means everything. Your book is your baby. It’s a project and not a drive-thru menu experience. Ask yourself, “Are you comfortable with their style of communication?” I know its cliché, but communication is the key to everything. Does the publisher make you feel like you are valued and not just a number? Is there a real interest in your project? What’s your publisher’s background? Many times I have seen authors when self publishing their book forfeit the importance of literary and business experience of their publisher. Make sure when selecting a publisher they have literary experience and business acumen.

2. Make sure you maintain all your rights.
In the traditional world of publishing you generally give up a large portion, if not all of the rights to your book. This means all of the control on editing, characters, book cover design, etc, are determined by the publisher. This is primarily because you have received an advance for your book. When you are self publishing a book there are publishers who cater to authors who desire to self publish. In this case if you are not receiving an advance you should maintain all the rights to your book. All of the decisions from editing to the book cover design as mentioned before should be your final say. You should also have the option of taking your book with you if you decided to leave that publisher.

3. Royalties
When self publishing a book it is my opinion that you as the author should receive the higher percentage of royalties. In the traditional world it can be viewed slightly different because they have a larger distribution, they have provided you with an advance, and there is more at stake. There are some self publishers who will do a 90/10, 75/25, or 60/40 split, with you receiving the lower percentage. In this case I would make sure you get the higher, because there is no upfront investment in you from the self publishing publisher.

4. What type of services do they offer?
Do they offer various editing services from rewrite to copywriting? Editing is extremely important when self publishing a book. Be mindful of a company that will publish your book that doesn’t offer or require editing. In most cases if they don’t offer editing, your publisher should have a list of editors they can refer. It is true today with technology and a fast paced society the standard grammar has become more relaxed. However, you still want a quality product that will stand the test of time. Other services you should look for are marketing that includes social media, graphic and website design.
When self publishing a book often authors assume the publisher is automatically going to promote your book. This is not the case. You as the author should have an option of acquiring those additional services.

5. Time
Yes, I know everything is done at the speed of light today. We no longer have to wait on the 6 o’clock news to find out what’s happening around the world. We can email a document that used to have to travel by what we now have labeled “snail mail”. Although this has made our lives easier, when self publishing a book, we still want to value the time it takes to create a quality product. Again, self publishing should not mean you should compromise and produce an inferior product. That’s what the big guys and critics expect and/or automatically assume. I have seen companies that promote one to two week turn-rounds. That might be the case. However, please allow yourself the time for editing, correct formatting, the right cover design, to receive a proof (an actual copy of your book), etc. A reasonable amount of time should be 60 to 90 days, but this is determined by so many variables. How long it takes you to submit your work, and to sign off. You may realize that an entire chapter needs to be deleted. Allow for creativity which is often something that shouldn’t be rushed. Remember experts say today a book is the new business card. What do you want yours to say?


Deborah Hardnett is the Founder and CEO of Wealthy Sistas® Publishing House. Wealthy Sistas® Publishing House focus is to help authors self publish their books. If you are considering self publishing a book,  visit www.wealthysistaspublishing.com Wealthy Sistas® Publishing House website today and get more details on how you can achieve this without the exorbitant fees and retain all your rights to your intellectual property. Deborah and her staff are strong advocates of the self-publishing industry and offer an extensive variety self publishing book services.
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There was a time that you could put up your offer for a free Newsletter and you could be guaranteed nice opt in rate. Now a days it takes a little more than a post that reads “Sign up for my free newsletter.”

 

It makes you wonder if E-mail marketing is dead?

 

A related aspect of online marketing that can be as annoying as it can be effective is targeted e-mail campaigns. Improper use of this avenue has lead to the use of so-called “junk” e-mail filters and huge campaigns against vendors and sites that knowingly send out millions of e-mails to any e-mail address they can harvest.

Junk e-mail is typically sent without regard to whether or not the person in question is a potential customer or not. Returns of less then 1% on these campaigns are common, and still considered a “success” because the costs are so low that any return seems worthwhile.

So is it worth my while to consider this strategy? While e-mail is one of the most abused forms of advertising on the Internet, it can be a great way to start a marketing campaign. Use it carefully and correctly, especially with customer acceptance and true manned “removal” systems.

 

So what is the key to successful e-mail campaigns?

The key to successful e-mail campaigns is to target people who would actually want to hear from you about your product, and then to personalize your e-mails in such a way that it isn’t apparent you are mass-marketing. One thing you will need to get started is an autoresponder. This will help you automate the process of capturing the prospects name, email and building rapport by sending follow up emails with value added content and hopefully converting them to a client/customer. This is of course after you build trust and demonstrate your expertise. You’re working on the know, like and trust factor throughout this process. Just be sure you act responsibly, or you may find your e-mails going into junk e-mail bins and all your marketing dollars wasted!

 

If you’re looking for a great autoresponder I recommend Aweber. It’s great to use while getting started. You can click here to learn more and get a 21 day free trial.

 

Consider adding e-mail marketing to your marketing plan. If you feel a little shakey and want additional support in this area and Online Marketing as a whole, I invite you to join other dynamic entrepreneurs and I for The Online Marketing Breakthrough Boot Camp.


Click here to learn more and secure your enrollment.

 

Empowering you!

 

Robin aka The Empowerment Diva

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How To Create the Perfect Spicy Sales Cycle

dreamstimefree_2204450-150x150.jpg?width=150I am such an impatient person. I can admit it right out of the gate, but one thing I've learned after a number of business "beat-downs" is that planning is priceless.

One of the steps often forgotten in the excitement of creating a new business that you're going to market is the planning phase. But this is particularly important when you're creating your sales and marketing strategy.

You have got to spend some time mapping out how your content, products and services, and marketing are all going to work together to build a profitable online business.

To help you out, I'm going to share a few key steps - all of which I'll be talking about in my brand new coaching program that launches in a few weeks - Spicy Hot Systems That Sell (SPICY = simple, profitable, impactful, convenient, and getting your buyers to YES!):

Step One: Develop high quality offerings. Starting off on the right foot with your customer service approach is very important for the livelihood of your online business. Quality products, from the very first freebie to your largest ticket item, will help you gradually build a positive reputation for yourself. Any future dealings you have where you can do repeat business with your customer should leave them feeling as if they were treated as well if not better than the first time around.

Step Two: Create your product line. A sales funnel is a series of incrementally more valuable, and perhaps more expensive, products or services to offer your customers. However, people are going to enter your funnel at various stages. Some may begin by taking advantage of your free offer while some may jump right in and buy a product or service. Create a plan for each type of customer. Set the stage for the next level of products you have available. Figure out which ones might be of interest to your clients, or which ones could be useful. Help them to see just how they can be helpful and how to implement them effectively into their present business or organization.

Step Three: Maintain the Communication. In addition to creating a line of high quality products and services, you’ll also want to establish consistent communication with your prospects and customers. Accomplish this by continuing the flow of valuable information in the form of blog posts, email messages and perhaps a newsletter.

Maintaining the flow of valuable information makes it easier for your customers to confidently pass your information on to others. You could soon find yourself starting the process all over again with new referrals, or other people you have found on your own who have become customers.

Planning is the key to online business success. Create your sales funnel plan, marketing plan and content plan and work to integrate the three into a seamless and efficient system. Consistency is the key, and by using the same plan over and over again with each new person, your online business will grow. And everyone will be receiving the same great quality products and services you have to offer.

Now that's SPICY!
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15seconds-300x132.jpgElevator Pitch Competition

For the past few weeks, I've been squawking about how amazing the 2011 Black Enterprise Entrepreneur's Conference turned out to be. One of the most exciting events was the Elevator Pitch Competition.  The winner took home a whopping prize of $10k (congrats to our home town hero Brandon Butler of The Website Shop).   Contestants were first given 60 seconds to pitch their product or service, and finalists were allowed 30 seconds to re-pitch.  This competition was geared towards investors, and I couldn't help but think that a pitch to an ACTUAL prospect should be much shorter and sweeter.

15 is the New 30

For the last 4 years, I have been training clients to perfect a 15-second pitch.  The premise is to make the pitch feel more like a conversation than a used car salesman's chatter.  One trait of a successful brand is the ability to remain acutely aware of trends. Ever notice how quickly people get distracted or bored these days?  As we embrace the trend of the 'microwave' age (age of  instant access), its pretty clear that Attention Spans have become shorter and shorter. ThatCompany.com recently posted an article siting that the 15-second commercial is becoming increasingly more popular (READ FULL ARTICLE).   So if major brands are limiting their message to 15 seconds, why shouldn't you?

Potential clients only give you their undivided focus for about 3-7 seconds before they decide to stay plugged in or check out.  If they remain plugged in, then you have a good chance of connecting within the 15 second window.  I know what you are thinking.  How can you possibly say everything relevant in 15 seconds?  The short answer is that you can't, nor do you need to.  If the client is interested after the first 15 seconds, they will engage you and ask for more information. Often times you can squeeze in another 15-30 seconds of your spiel. And if your pitch resonates, you can get in up to 1 or 2 minutes of your sales pitch without making the client feel bored or anxious.

Part 1: Key Content for the First 15 Seconds

  • Clearly state the company name
  • Identify the primary service
  • State the clear results that you deliver
  • You may also include a secondary service or unique selling proposition of time permits.
See this example below.  It is delivered in about 14.5 seconds (un-rushed)
"My company is The Brand Coach, based in Atlanta. We offer business, personal and celebrity brand development services.   We help our clients build  solid brands that they leverage LONG term, to increase their brand equity. "
If the prospect is interested they will ask for more details, like "So who have you worked with?" or "I could use some help, explain the services you offer?".    That is your queue to launch the second half of your pitch.

Part 2:  Beyond the First 15

The second half of your pitch should focus on your Unique Selling Proposition, and success stories.  It is important for prospects to understand the difference between you and your competitors.  People also relate more to stories than sales strategy, it creates a comfort zone when one feels like they are speaking to an old friend.  However, be sure your stories are something your listener might relate to.

Lastly, it is important to practice the pitch to perfection while maintaining flexibility with it.  Prospects might interrupt you to find out more about a service or to interject a specific need that they have.  You should be prepared to take any direction with the conversation.  It is also a good idea to have multiple versions of your pitch, just in case you need an alternative.

Note: If there are multiple members of your sales team.  They should have have the same content in their elevator pitch, but personalized to fit each person's speaking pattern.  The parroting effect will allow consumers to formulate a clear snapshot of your brand no matter where it is encountered.

Bowing Out

Sometimes the listener will give you a flat "Ohhhh I see."  That is a clear sign that their interest has not been peeked.  At that point I would encourage you to ask about them. Listen intently for a need that you might be able to fill.  But stay focused on the quality of the conversation.  When prospects like you, they will exercise more patience in getting to know you and what you have to offer.  But everyone you engage won't have an interest, sometimes you should simply bow out and find a better connection.

Addition Credits: See video spotlight of Brandon Butler at The Website Shop (Atlanta)

Happy Branding Everyone…

You can continue this conversation on Twitter @brandcoachllc or on Facebook.com/TheBrandCoach
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The title for this week's BBWO Newsletter is "She Was So Right!" Why, well ... Last week my inner voice told me it would be a good idea to host a Twitter Party and she was so right! Trying something new is always a good idea, so I ...

(1) Launched the SistaSense In Print Magazine
(2) Created the Twitter Party Highlights Guide
(3) Released Twitter Party to Profit Video Series

My motivational tip for today is to follow your inner voice ... never think that your idea isn't going to work because your afraid to try, to fail, or to confront those who tell you it won't work. Now is a perfect time to revamp, redesign, and think NEW for you!
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tacky head shot

Let me start with a disclaimer. Tacky photos are my pet peeve, so I'm going to be really blunt about this subject. So here it is in a nutshell, if you want to be taken seriously then present yourself seriously!  Honestly, if you don't care enough to invest in professional photos, then don't expect potential clients to invest in your product/ service.

Every week I get at least a dozen so called professionals that want to elevate their personal brand.  When I look at their marketing materials I am often appalled at the quality of the personal photos. I see pictures that were clearly taken by 'cousin alex' at a birthday party, then cropped to only show their face.  I witness images that are grainy, hazy or at least 15 years old.   Did I mention photos taken with a cell phone? All I can say is TACKY , TACKY, TACKY!! If you want to establish yourself as a brand to be reckoned with, then start simply with professional photos.

Now I know what you are thinking...the last thing you want is to have some high fa looting photographer slap a bunch of make-up on you and take some pictures that look NOTHING like you.  Don't worry your little head about that, there are many ways to showcase yourself in a flattering and authentic light.  So here are the rules for choosing a photographer.

1. Choose your style: By this I mean style of photography.  Do you want Glamor Head Shots, Lifestyle/ Portrait Shots, Editorial Photos (don't worry I will describe the difference a little later in this post)? Being clear about how you want to be showcased is very important.

2. Personal referral: Only use a photographer that has photographed someone you know.  Just because they showcase good photos on their website, doesn't mean they are a good photographer. It is easier to judge a photographer if he has photographed someone you know. It gives you a gauge for how well he/ she can capture authenticity.

3. Its ALL about the makeup: Many photographers like to work with specific make up artists.  Try to have a conversation with the makeup artist in advance.  Explain the look you are trying to accomplish, even show photos of yourself or others that you like.  NOTE: its important to know that you will most certainly look like a drag queen after the makeup is applied, but photo lights are harsh, the make up helps with deflecting the light correctly.

4. RELAX: Its important to be relaxed when you take your photos.  Don't be so preoccupied with posing.  Just be yourself and let the photographer do the rest.

Types of Photos

photo styles

Earlier, I mentioned 3 types of photography. They are all good for different reasons.  I personally have all three types.
  1. Glamour Head Shots:  Ideal for presenting a professional presence.  Great for bios, personal appearances and media photos.
  2. Lifestyle/ Portrait Shots:  Perfect to communicate your personal brand. These images are not staged (unlike Glamor and Editorial), and they should reflect you in your natural habitat doing what comes naturally.
  3. Editorial Photos:  Usually reserved for appearances in media where you are a feature story.  Should have a personal touch with a professional flare.
Still think professional photos are a waste of money? Ask yourself this question. If  I had a chance to win a million dollars based on my photo alone, would I win?

Happy Branding Everyone...

Photo Credits: Jai Stone Glamor (pic by Reggie Anderson/ Makeup by Linda Dupree); Jai Stone Editorial (pic by Derek Blanks/ Makeup by Saisha Beechum); Jai Stone Lifestyle (pic by MilesCoaltrain)

You can continue this conversation on Twitter @brandcoachllc or on Facebook.com/TheBrandCoach
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If you missed the Black Enterprise Entrepreneurs Conference I have started to post my video conference highlights on sistasense.tv for all to watch. I have about 10 videos with branding, business, and social media experts like Wayne Sutton, James Andrews, Melinda Emerson, Pam Perry and the list goes on!

While you are watching the videos on sistasense.tv be sure to 'subscribe' so you can get updates when the next videos are posted. I will be adding new videos every week + you can look out for my lessons learned on sistasense.com (coming soon).

Today's featured mp3 digital download: SistaSense Talks Client Attraction: How to Get People to Pick You and How I Get Customers Online (use code SSTNOW).

The picture above is from my good friend Pam Perry at the Black Enterprise Entrepreneurs Conference 2011 - (from left to right) Karen Taylor Bass, Pam Perry, Melinda Emerson, and LaShanda Henry. I had such a great time, made new connections, got new clients and became a new client of small business experts that are now helping me develop my brand online.

More to come! LaShanda Henry

p.s. Go to Black Enterprise EC Website to watch more videos
http://www.blackenterprise.com/ec/

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