https://3wayfunding.com/optin, http://www.businesscreditamerica.com/ 1-888-883-3013

How do I get a mortgage with bad credit?

Being a homeowner is a great feeling.  You know you’ve made some progress in your life, when you’re no longer a renter but instead an homeowner.  However, many of us struggle to get the chance to own a home because we have bad credit.  

Now, you don’t have to be discourage anymore, because there are home buying programs and lenders willing to help you become a home owner even with bad credit.  Although, they may have a few extra criteria’s, you can buy a piece of real estate. 

With the FHA mortgage program, their criteria’s are fairly simple.  They would like for you to have a minimum credit score of 580, 3 to 6 months of paystubs, 2 years of taxes, and debt to income ratio of 35%.  They also want you to have a down payment of 3.5% of the mortgage value and you can even borrow that from a friend or family member.  Another nice thing about the FHA mortgage program, if you have relative living with you, they will include their income to help you qualify for that mortgage.

There are also conventional mortgages that also have become very flexible when working with new home buyers, such as allowing a home buyer to put 3% down on that house.   Also, they’ve made it easier for veterans to buy a home with no down payment.

So, can I buy a home with bad credit? The answer is yes, however I would encourage to fix your bad credit so you can get a lower interest rate.

http://www.businesscreditamerica.com/ 1-888-883-3013

http://www.businesscreditamerica.com/ 1-888-883-3013

Hey guys, Houston here with Business Credit America and I wanna wish all of you a Happy New Year. I hope that you all had an amazing holiday season, and now it's the beginning of a new year; and with this year coming up, a lot of things are changing. The banks are gonna be loosening up on funding. So there's more opportunities. More real estate is gonna be coming on the market for those that are real estate investors. A lot of things are gonna start easing up for you to have the opportunity to grow your business and to get access to capital to help fund the business. So in this video, what I wanna do, I wanna talk about the three things that you do not want to ever share with your banker when you're trying to borrow money. Okay. And the first one we're talking about for business loan rejection key points.

And that first key point is, when you go to a bank and they ask you, "What do you wanna use the money for?" You do not wanna respond you wanna make use of the money for a business venture, or a real estate opportunity. The reason is, you sound like a gambler. Because you sound like you wanna take their money, and see if you have the opportunity to make profits, and then come back and pay them. You don't never sound like a gambler, when you're trying to borrow money. So never use these terms in explaining why you need money. And those terms are, you do not wanna say that you're looking into a business venture, or a real estate opportunity. This is just a poor way of communicating why you need money for your business or for your start-up. So this is Houston with Business Credit America. This is our first key point. We're talking about business loan rejection key points, and I hope that this is something that you can understand, and that you can work within your plan, as you move forward to get funding for your business. I really appreciate the support, and look forward to hearing from you. Thank you.

http://BusinessCreditAmerica.com

https://houstonmcmiller.com/business-credit-cards-and-personal-credit-cards-program8408213, https://3wayfunding.com/how-to-get-business-credit-cards, http://www.businesscreditamerica.com/, 1-888-883-3013

How to get a business loan for people with bad credit?

The easiest way to get a business loan for people with bad credit is to take out a loan thru your 401k plan it’s called a ROB (ROLL OVER BUSINESS LOAN).  If you don’t have a 401k or Roth, you may want to consider putting up some assets for a collateral loan.  It’s a lot of lenders that will ignore your personal credit if you have an asset to borrow against.  Those assets make be a piece of land, a car, or a family heirloom.

However, if you don’t have any assets to use as collateral, you make want to borrow the money from a family member of a friend or ask them if they would be willing go into business with you.  You make want to also start putting a small portion of your paycheck aside to help you move toward you goal of saving up to start your business.  

Now depending on what type of business you’re going into, you make be able to pick up a few clients and see if they will give you an advance toward future business. 

Most don’t realize it really does not cost a lot to start a business the issue for most is finding the right customer for your product or service.

http://www.businesscreditamerica.com/ https://houstonmcmiller.com/home 1-888-883-3013

LEARN HOW TO GET FUNDING FOR YOUR BUSINESS BY FOLLOWING THE STEPS TO RESTORE YOUR PERSONAL CREDIT THEN BUILDING A BUSINESS RELATIONSHIP WITH THE BANKS.

Check our the other credit repair videos
https://www.youtube.com/watch?v=pOcq8g2ejFE
https://www.youtube.com/watch?v=ZfzKlDj3gHk
https://www.youtube.com/watch?v=Si_DCXdGAXo
https://www.youtube.com/watch?v=gmr9mKJNRzg
https://www.youtube.com/watch?v=m9HEwxxDrGI&feature=youtu.be

http://BusinessCreditAmerica.com

As you look over your life and more than likely compare yourself to others
who share some commonality like age, culture or other do you speak
these words? I should have been further than this by now!

This is the wrong mindset. It is definitely not a success mindset and will sabotage your Authentic Breakthrough whether you’re a christian mom are in the category of christian women in business, christian women entrepreneurs, Author, Coach, Consultant, Speaker or other you must cultivate a positive mindset and let go of limiting beliefs.

Don’t continue to focus on woulda, coulda, shoulda beens… FOCUS on the right
here and right now manifestations. Yes! Death and life are in the POWER
of the tongue. As a man thinketh in his heart so is he. I set before
you death and life “choose life!” Focus on the positives. Focus on your
desired outcome. Focus on FAITH!! Focus on GOD!!

You see when you base your success on what you have accomplished based on time you are setting yourself up for self sabotage.

Your success is not based on your bank account, how many friends you have or
even how many customers or clients you have. You can’t even base it on
whether you own a house or have a husband.

Success must be defined by you and for we who are christians based on your walk with God. 

We all have a purpose in this life and we live out our purposes.

To succeed according to another’s definition and miss your life calling is not success at all.

Change your focus and change your life!

I’d love to support you. 

I invite you to join me for my EmpowerME One Day Online Event. – Go where
you’ve never gone before. Do what you’ve never done before. Tap into
God’s abundant living for you.  Get the Keys, tactics, quick and easy
steps during this movement. Discover Authentic Mindset, Empowerment and Breakthrough Secrets. Click here to reserve your place.

A movement whose time has come. Go Get Your Breakthrough!

I’m here to support you..

Empowerment Diva Launches New Facebook Marketing Training for Christian Women In Business

FOR IMMEDIATE RELEASE

Are you a small business owner that hates tax season?  You have to think of how you can reduce your tax bill and walk away with a nice tax return.  In this video I'll share with you a few resources that could save you thousands of dollars in your small business.  Many small business owners accountants, CPA's, or Attorneys don't share these writes with the majority of their clients.

 I swear this is the greatest thing ever.

Okay maybe ever is an overstatement, but hear me out.

Every now and again I come across a tool that excites me. 

Inspires me.

Reminds me of WHY I'm in business. 

Every now and again, I discover something that makes me want to sit down and write a post without thinking about keywords, or H1, H2, H3 tags or any of the other technical aspects to make a post rank higher in the search engines.

Every now and then, I see something SO GOOD I just have to share. 

And that's how I'm feeling right now. 

I've been doing a lot of research on how I can convert the traffic I get from various sources ( free and paid) to leads and then to actual buyers. 

One quick glace and the online marketing world and you'll find that's the number on thing on everyone's mind. 

Well... 

I discovered something last night that I believe will bring me (and you) one step closer to the goal. 

The First Step to Get More Leads

Before I tell you about my discovery, the first think you need to understand about how to get more leads is that the lead itself isn't what you're after. 

See, most marketers get so caught up in getting the actual lead itself that they fool themselves into believing they've crossed the finish line as soon as it comes through their autoresponder.

Your goal as a marketer is not to get the lead.

Leads don't pay your bills. 

Your job as a marketer is to get the sale.

That means you want leads that will actually buy something from you. 

And in order to go from lead to prospect to buyer you have to take your suspect through a high converting funnel. 

What I discovered was a simplistic, yet genius way to target and capture subscribers at the initial point of decision... 

THE LEAD CAPTURE PAGE

Sounds simple enough, but trust me... everyone doesn't get this. 

Now just think, what if  you could geographically target your capture pages with just the click of a button? Meaning anyone, anywhere would see your capture page customized to their exact location?

Don't you think the chances of them opting in would increase?

Of course it would

CLICK HERE TO DISCOVER WHY

http://BusinessCreditAmerica.com
Are you in bad need of money for your business but you have bad credit.  In this video, I teach you a process to acquiring a loan for your business even with bad credit. I give you the break down on what you need to set the business up properly so that the business qualifies for that loans.

Even more I teach you how to find investors for your business.

Have you ever wanted to be your own boss, but you did not have the money to start the business?  In this video, I'll share with you some great resources to help you get started in becoming a business owner.

How does incorporating your small business benefit you?  In this video, I'll share with you 7 of the great benefits of a corporation.  You'll also learn how easy it is to save thousands of dollars in your small business.

I love automation. It's one of the reasons I have a business, but it can also be a big pain in the rear when it doesn't work.

I remember this one week where I was having terrible problems with my meeting scheduler. I was using a service to set up complimentary appointments with prospective clients and I'd done this big promotion about it. What was supposed to happen is the person would go to this page, click on a link to see my available calendar, and in about 2-3 clicks they're all set.

They'd get an email confirmation and the meeting time would pop into my calendar. No back and forth, no wasted time, boom - there is the appointment.

I had a number of people trying to set up their free time to connect but they weren't getting the handy little meeting schedule. Instead every one of them kept getting an "error 404" page ... those error pages always get on my last nerve especially when it means I have a link not working! Ever had that happen to you?

So what was happening is I kept getting phone call after phone call telling me the link didn't work, asking for next steps, requesting a return phone call. Some were even downright insults saying things like "this is unprofessional" (and yes, remember I said it was a free offer ---sometimes those are the worst kind when things go wrong).

Well once I figured out what the problem was, I'd missed at least 20 prospective meetings. I had to personally call each person back who left a voicemail and arrange the meeting manually, which is what I'd set up the service to help me avoid in the first place! That free time turned into triple the hours I'd planned for.

After that little incident, I learned my lesson. I'll give you a few quick hitter tips you can use so you don't end up falling prey to an automation disaster like this.

Always Test Your Automated Systems

When I sent out the promotion emails and let people know the links were open, I should have already tested the entire process myself along with having a friend or assistant test it. I know this now. Most of the time I'll remember this horrible week and I will have someone go through the entire process as though they are signing up. That way, any errors can be worked out before the whole world hears about it.

Remember, It's People Over Process

Many people think more of their super fabulous tools and systems than what the experience will be like for the end user. If you take the time to put yourself in the other person's shoes -- you know, the person who might just be investing in you or your stuff? -- you will know if you're headed in the right direction. Think about things like, "how easy is this to use?", "how many buttons would I click?", "does this frustrate me more than endear me to the service?".

You should make it easy for people to do business with you, not harder. The more difficult it is, the less likely they will buy.

Always Have a Back Up

Sure in this case I was the back-up. I literally sat down and made a list of all the people and manually called them myself. But what if there was a better way? If I had an assistant at the time, I would have had more help. Or if I learned through the testing process that the service wasn't working, I would easily have changed over to a new scheduling service before the promotion ever went out.

Think through your backup plan. What could you use if a part of your system is not flowing smoothly? What resources are available quickly and within your budget? Just thinking this through may save you a ton of time and money.

Now I can't tell you I've never had an automation problem ever again, but I can say that putting systems in place to help me replicate my work has always cost me less in the end than doing it all manually...both in dollars and in sanity. If you remember the tips I shared with you in this post, you'll reduce the chances of automation fail.

Want to learn more about how to use automation the right way? Get more over at my main blog www.tanyasmithonline.com.

  If you’re an entrepreneur or veteran in your business, and you’re finding it difficult to borrow money, then you may need to look at the foundation of your business. It’s unfortunate a lot of financial institutions loan officer do not have the knowledge to help you qualify for funding.
As a business owner for over 10 years, I am very familiar with the stress that comes about when you need money either to expand your business or just trying to make payroll. I discover 4 years ago about business credit, and I took all my free time to learn as much as I could about it. Many used this method to acquire funding, because their personal credit was destroyed.

A few things that I learned from studying business credit was that in order to obtain funding you must have a strong business foundation as well as good personal credit. Although, those facts made since, it made me feel discourage and uncomfortable, but as I educated myself more and took action, I felt a sense of relief.

I’ll like to share with you those steps I took to build up the foundation of my business in this outline.

 1st you must pick a favorable lending code. In the business world they call it SIC CODE or NAICS CODE. I made a video explaining these terms on my youtube channel on my website http://BusinessCreditAmerica.com.  Some of the favorable lending codes with be the following niches such as technology, education, retail, wholesale, and telecommunication.

  2nd step to building the foundation of your business is the structure of the business. Banks and Credit Unions are biased to the structure of the business. The majority of business owners are focused on either a S-Corporation or an LLC. However, banks favor C-corporations, because it’s look at as an entity that can vouch for its own credit, built up correctly. Another reason the C-corporation is preferred is because you can raise capital by issuing stock in the company.

 3rd step in building the foundation of your business is the registration of the company online. There are several avenues you need to take when registering your business. You would start with the business credit bureaus. These would be Experian business, Equifax business, Credit.net, and Dun and Bradstreet. Once you’ve register with those, you move on and register with the government systems like, Sam.gov, ORCA, MBA, and SBA. After, you’ve completed those you’ll register with the top search engines like google, bing, yahoo to name a few. The purpose of doing all of this registration, because this acts as a third party verifier. I discuss more of this in my ebook THE INSIDER BANK SECRETS.

 4th step in obtaining business funding is opening up 3 business bank accounts (checking, savings, and expense). By opening these accounts, you are establishing a relationship with the banks as well as building business credit with the credit bureaus. In my ebook I teach you how to make a small budget go a long way when building a good business relationship with the banks.
If you wish to learn more tips and secrets on how to build business credit to obtain funding join our community and forum at http://BusinessCreditAmerica.com.

http://BusinessCreditAmerica.com 1-800-652-7157 How to Build Business Credit without Net30 Accounts. 

In this video I explain why net30 accounts are not necessary for business credit funding. I have stated over the year that if people want to get approved for revolving credit they have to do several things, starting with their personal credit.

1. Repairing your personal credit so you can be a guarantor on business credit cards or loans is important to the business.  If you feel that repairing your personal credit may take to long, then find a service that offer cpn's or scn's. 
Click on the link http://www.goodcreditunion.com/

Some business owners have elected to add someone with strong credit on their board to be a personal guarantee for the company.

Click on the link http://www.businesscreditamerica.com/business-credit-without-net30-accounts/

2. Building the business foundation to acquire funding.  As a small business owner you need a website and social media, as well as, registering the company.

3.  Business owners need to file financials and ucc-1.  This is what the banks look for in a business credit file.  These documents are what is used to help get the business loans and revolving credit cards.

4.  When you receive your articles of incorporation, you need to go open up 3 bank accounts (checking, savings, and expense).  In the ebook I teach you how to properly use those bank accounts to build a relationship with the banks. 

5. Purchasing the Dun and Bradstreet credit builder package is a good way to expedite to build up your business credit file.

Check out the ebook http://www.businesscreditamerica.com/business-credit-without-net30-accounts/

http://BusinessCreditAmerica.com  Understanding a 80 Paydex Score and Business Credit Score/Rating

In this video I explain to you the difference between a paydex score and a business credit rating.
First, understanding that a paydex score is based off a customer paying 3 to 5 trade credit vendors on time.  Trade credit vendors commonly called Net30 Accounts give credit to start-ups or established companies. There is not a lot of factoring that goes into it.

Now lets look at a few important things that are used to factor a business credit rating.
1. A company's size and it's structure pay a key roll in it's credit rating.  I explain these factors in my new ebook "The Insider Bank Secrets." 
Click here to get the book
http://www.businesscreditamerica.com/business-credit-without-net30-accounts/

2. The industry risk code or SIC CODE AND NAICS CODE also help to factor your business credit rating.  In my new ebook, I give you examples of good and bad risk codes in helping you to obtain business credit funding.

3. The outstanding balances of your accounts payable will also affect your business credit rating. 

4. Paying your bills on time or earlier help determine you a good risk as well as your credit card utilization.  Having high utilization, but low credit card balances also has an impact on your business credit score.

5.  Having good public records and updated financials help boost your business credit score.  When file those ucc-1 financials statements showing you paid a loan off, or paid a lien in full you are showing lenders your business is a good credit risk.  Always keeping up to date financials on file to show the growth in your business also has a positive influence or your business credit rating.  I explain all these steps in my new ebook "The Insider Bank Secrets." 
Click on the link to get the book
http://www.businesscreditamerica.com/business-credit-without-net30-accounts/

6. The length of your credit history for the business also is important.  This show the business has stability and profitability over a period of time.  In our business credit forum, we show our members how to create this history.

Click on the link to get the ebook and check out the forum. http://www.businesscreditamerica.com/business-credit-without-net30-accounts/

Remember that old Biz Markie song, ♪ "You, you got what I neeeed...." ♫.  Don't you wish that every time your ideal client or customer saw your stuff online that song would just automatically pop up in their head?

If you don't, you should.  Because that means you've made the right connection.  See it works like this...

But often we just focus on the first part of the equation - what we want to sell.

The fact is it can be pretty time consuming to do market research, but it's crucial to your business.  It's just one of those things you've got to do.  Otherwise, you can spend a lot of time creating products and promoting services no one will every buy.

You know my answer to almost everything when it comes to saving time, right?  Turn your research into a system, (my quick definition?  a system is a set of repeated activities you can map out, delegate and automate to get similar results).

Where Should You Start?

Keyword Research

Keyword research is the first step for most solo service providers. It helps you understand what people are searching for online and what words they are using. There are numerous tools that can help you do this research, including Google’s own AdWords keyword tool, a free and paid tool from Wordtracker, and a popular software program called Market Samurai.

It takes a little practice to learn to do keyword research well, but knowing the most commonly searched terms will help you target the problems that people are facing. It also means you can optimize any content you create, helping it rank in the search engines.

Study Problems People Are Facing

When you know the problems people are facing in your target market, you can create solutions. Solutions sell. Look at the questions people are asking and why they are asking them. Look for the places your target market hangs out, like forums or Facebook groups, and listen in.  You might even create a list using a tool like Evernote or Google Drive.  I call this list my R&D (research & development) list.

Other places people don't really think about are YouTube videos and Amazon books.  What's popular?  What are people talking about around the topic you're interested in promoting?  Watch the discussions that take place and the questions asked. If there are problems that people consistently talk about, you’ve just found a great opportunity to provide a solution.

Paint a Portrait of Your Customers

It helps to paint a portrait of your ideal customer in as much detail as possible. This isn’t necessarily a visual picture, though some people do that, but one that describes little details about them. What are their demographics, such as age, gender, occupation, where they live, etc? What is some of the lingo they use? Do they tend to have similar interests or hobbies? Write it all down. Some marketers even keep this list in front of them whenever they write anything for or to their customers.

While it can take what seems like a lot of time, having a system you use to do market research can save you from sinking a fortune in time and money in a doomed project. The more market research you do from the start to understand your market, the less risk you face and the more likely they'll be singing your song loud and clear. ;)

In my lunch time series coming up I'll share a few more tips on how to create great, but simple systems for your biz.  Get on the "notify me" list now so you get reminders.  

Very few people I know use business process mapping, but it can be a really good way to figure out the difference between what is happening now vs. what you want to have happen with certain systems running in your business.

For example, you might have this really great product out in your online store, but you somehow keep losing customers -- like 85% of the time -- after they click the "add to cart" button.  What happened?

Or in another instance, you may have tons of referrals and they come to you willing and ready to invest, but you only convert 10% of them into clients.  Where's the breakdown? How do you know?  And what resources do you need in order to increase that number?

Many times, knowing the solution that works the best for you does not just pop up in a magical light bulb over your head.  Instead, it requires knowing what is taking place, step-by-step, so you can make improvements for the better.

Business Analysts (also known as BA's) tend to take advantage of process mapping because it suits them perfectly since they tend to be practical thinkers, always looking for the "why" behind what's going on.  They also get really passionate about information.  I like how this article from TDWI says, "They love to wallow in it, get it all over themselves, see what they can do with it, and see it change state and morph and eventually crystallize into facets of meaning."

Basically, these guys can get really geeky about improving a system, or set of activities so you get the most optimal results.

How do I know?  Because I actually have an analyst background in my "other" career.  Yeah, that's how I got to be such a systems geek.

Now here's what is cool about that...

There are a lot of creative thinkers marketing how great it is to use your creativity to ...well...create things. Products, new service offerings, you name it. I love it and I think that's great.  If you want to promote creative thinking, mind-mapping is a very effective tool. But that's a whole different type of method than what I'm talking about.

The thing is, not everyone is naturally given to creatively wild or illustrative thinking.  Some of  us tend to be a bit more structured and systematic in our thinking.  Having those type of people in your business network can be tremendously helpful because we help with the execution of the actual sale of that wonderful new product, or we help you fix problems with the way you're handling questions from prospective buyers so they feel better about trusting you and affirmed when they buy.

This is the beautiful place where process mapping comes in.

In my upcoming webinar, 10 Ways To Design Better Systems For Your Business, I share more about process mapping and what it can do. Plus I'll be talking about more ways to improve what you're doing in your business, so you can be more efficient which => (ta-dah) more profitable.

Business process mapping may just be the answer to your problems. Oh, and if you search the internet now for some process mapping resources, it will probably look a lot more boring than how I do it.

I've made the webinar publicly available.  No registration required.

=> Just click here to watch and get my free Systems Success Roadmap

How many excuses can you come up with before you actually get work done? Excuses help pacify the fact that you aren't producing. It's time to stop making excuses for yourself and get the work done.

Just think of every excuse you make for yourself as a step further down the ladder of success. Who intentionally wants to take steps in the wrong direction? I know you don't!

As a woman you have to accept responsibility and provide accountability for the things you do and don't accomplish. Your main purpose as woman is to reproduce! That doesn't change when it comes to the work world either. This is your time to reproduce, that is multiply. By multiplying you can increase in all areas of your life.

You bring things into existence with your creative abilities. That means you supply your life with the things you desire by making it happen. Why deny yourself that? I challenge you to declare right now that you shall not be denied because of laziness. Declare that you will stop playing and get what needs to get done, done!

Remember F.O.C.U.S.!! Follow one course until successful.

Are you tired of going unnoticed? Are you ready for people to begin noticing you for all the great things you do? Follow these 4 simple steps!

1. Solve a problem. People need answers. When you become their go to gal you stay fresh on their minds when problems arise. People want others who have been where they are and know the solutions to the problems they need to fix.

2. Get out of the house and GIVE! Attend events, but don't just show up and blend in. Walk up to people and be ready to tell them why they should care that you exist. What can you offer them? Give them something more extraordinary than a business card, give them something to remind them of you. Sell your brand, your face, phone number and email, as well as what you do should be on the card. Make it easy for them as they're reviewing which cards to keep and toss and who to follow up with.

3. Share your story. People connect with people. Get comfortable sharing your story with others. When you learn to share you are building relationship with others. Tell them why you're attending the conference today or why you registered for this workshop. Give them background on how you got into the line of work you're in. Your glory is in your story!

4. Ask for what you want. Sometimes fear gets in the way of asking for the things you really want. You'll chat with someone for hours but you walk away lacking the things you sincerely desire. If you want to schedule a meeting and are looking to partner with a prominent organization or community leader, email or call and ask for what you want. If you want to share your message during an upcoming meeting or conference, call and ask how can you get more involved with the project. Sometime people are in need of desperate help and you might just be the right call at the right time.
__________________________________

I have been building my subscriber list for a few years now. It's had wear and tear, much of it because of my abuse.  I switched focus, lost focus, tried different paths, different brands...all of the things new business owners tend to do when they're finding their way.

There are a ton of reasons people stay on your subscriber list.  Many stay even when they're no longer getting value. Maybe it's because they like you as a person, though they don't have interest in your topic. Or maybe they forgot to disconnect at some point. Instead they just delete everything you send.

Perhaps, they find a few tidbits of information you've sent for free they could appreciate, but now that you're asking them to invest they are offended.  The point is - my audience members came in for different reasons and stayed for different reasons.

The danger in this is at some point, you may find yourself with a huge list of people that DON'T CARE A THING ABOUT YOUR OFFER.

Signs of a list that needs to be downsized? You have dead silence when you're sending out market survey questions. You actually look at your metrics and find that your open rate is not only low, it's in the red. No one shows up for your special events that are only for your subscribers.

When these things are happening although you have list quantity, it's a good chance you have a list that needs to be downsized.

Recently I did a downsizing of my list.  It gave me a sense of freedom I never thought I'd have. At first, I was afraid (♪ I was petrified ♫...I love that song...short digression...ok, back on track now). Seriously though, when you work hard to build a good sized list it can be very intimidating to even think about minimizing it or tearing it apart.

But I had to do it.

Ever heard of the law of the vacuum?  Catherine Ponder talked about it in the book, The Dynamic Laws of Prosperity.  It says something like, "Make room for the thing you desire by letting go of that which you do not appreciate or use. Give it away with a giving, charitable heart, and let the Universe compensate you."   In other words, when you let go and make space you have more room to receive what's really meant for you.

I knew that downsizing my list would put me in a different place, giving me the freedom to really talk directly to an interested audience of people who want what I have to share. No more wondering "do they care?" or "is anybody listening?" And for them - the ones who were purged voluntarily from my list - I gave them back freedom, freedom to read and receive information they truly would find useful and immediately applicable.

So how did I do it? I'll break it down for you:

First, I used my email marketing service, Mailchimp (shout out - "eep eep"), to evaluate my list. They have some pretty decent analytics and along with a tool called Hairball, it was pretty easy to create a small list, or segment of people who were rated below a 3 rating. These ratings give you an idea of how often your emails are opened or clicked by the user, along with a few other stats. Your service may have a different way to show you this information.

The key is to figure out who is least active in your list over a period of time. By the way, I did not include users who were fairly new and still building a rating.  Since they recently added themselves to the list, I assumed they have an interest in my content.

Second, I sent out an email to the folks in that group about 14 days before the purge date (you can adapt this to your comfort level). The subject line read something like "Only open this if you want to keep getting my emails!". I wanted to make it super easy for those who didn't open them anyway to take little to no action. Only the genuinely interested people would reply back to say "leave me on the list". And yes, I had several who read the email explaining my "Spring Cleaning List Purge" and they asked to stay on.

Great! That separated those who were missing in action, but still interested so I wouldn't remove them from the active list.

Third, on the date I'd set for myself I exported the segmented list (minus the ones who wanted to stay) and did a mass unsubscribe. I will admit, I was pretty nervous but after I clicked enter I felt a huge weight lifted off my shoulders.  It was like, "now I get to talk to people who really care to connect with me and to get the full benefit of my sharing".

Here was another added benefit I didn't think about until later. You know how many email service providers charge you based on your total count of subscribers? Well, I was able to reduce my own email marketing fees because of the reduced count. Cha-ching!

Now mind you, I would be fine paying more for a more responsive, targeted list. It was just a good reality check to realize that I was actually paying to keep people on my list who never really wanted the info anyway.

So that's my story...and I hope it connects with you in some way. Does it make you think about downsizing your own list?  Don't you think that having 100 or 200 or 500 people who really connect with your message is better than having thousands who don't get it and won't take action at all?

As a business owner, we have choices to make for the good of our customers and ourselves. I chose to downsize for peace of mind and it was one of the best decisions I've made so far in my business.

WANT TO RE-POST THIS ARTICLE ON YOUR BLOG OR USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?

You may, as long as you include this complete blurb with it...

About the Author: Tanya Smith is a creative online business strategist and coach specializing in showing independent service providers how to simplify, save time & stand out with simple strategies that engage more quality leads and clients. Her company Be Promotable provides fresh actionable strategies and virtual resources to promote business owners as power players in their market. Get free tools to simplify and stand out online at: www.tanyasmithonline.com