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Most of us think of celebs in terms of entertainers. But the category is far more vast. A celeb is anyone who has notoriety with the general public or a select group of people. So the range of celebrity talent goes from famous actors, dancers and writers to hair stylists, inventors or maybe even an industry expert. What determines brandability can be summed up with two questions. WHO would be interested? WHY would they care?
My determination process may seem a bit crass, but it cuts to the chase and saves loads of time. Once we determine theWHO, the WHY is almost as important. Its the WHY that dictates longevity and level of success. A fly-by-night sensation will lose its shine once the 15 minutes of fame or over, that is unless we keep giving them more WHYs.
EXAMPLE: Last year we were all singing the "Pants On the Ground" song courtesy of General Larry Platt. The General appeared on the season 9 auditions of American Idol. Platt then embarked on a whirlwind media tour that included appearances on The View and Ellen and even spawned his own You Tube Channel (click here to visit). There were posters and t-shirts and even an attempt at a iTunes single. Let's face it, General Platt became an epidemic.
Now fast forward one year. We could care less about the "Pants" (on the ground or otherwise). So what made the excitement fizzle? No rocket science required here, the reason WHY the General WAS famous, but ceased to be current or interesting. Of course there are other factors that contribute to brandability, I made a quick list below.
Here are the key factors to be BRANDABLE:
- Be Clear - clearly determine your fan base
- Be Interesting - can you keep the fans interested long term
- Be Personable - can you connect to your audience on a personal and emotional level
- Be Authentic - fans don't care if you are an angel or an ass, they just want it real
Remember Branding is all about 'promise of value'. Determine your value, and you determine your brand.
There were 28 downloads in one day of this wonderful program...please listen at the conversation Kaleda and I had....REAL TALK.
For those of you who don't know, I spent more than 25 years in radio and television news. I was everything from a reporter to fill-in anchor to assignment editor and producer. I even filled in as a photographer during my early days in TV.
Today, my role as a media consultant is to help those seeking media attention find it. That includes coaching and preparing clients so they will be, what I call, “media marketable.”
But those seeking media attention aren’t the only ones who need tips. Anyone who is or wants to be in the business of interviewing others should have their act together as well. With BlogTalk radio on the scene, many wanna be radio hosts have popped up.
So here are some tips for those of you who want to give your best as the interviewer on the airwaves:
- Never give your guest the questions in advance. Many guests will try to give you a list of prepared questions. It’s OK to accept them but let them know you may not ask any or all of them. Giving them the questions in advance allows them to rehearse answers and not come across as natural during the interview.
- Always check to make sure your equipment is working.
- Treat the guest with respect. The interviewee deserves respect whether they are the President or just an average Joe Blow.
- Take control of the interview. Don’t let your guest over your show.
- You are not the center of attention. Remember you are there to get the perspective of the guest not give your own.
- Do the research you need to, but don’t try to cram it all into your questions. Before you start the interview put yourself in the shoes of a member of your audience. If they were here, what would they ask?
- The interview is a conversation. It is not a confrontation. You are not there to make the interviewee look stupid.
- Shorter questions are better than longer ones. The more detail there is in the question the more difficult it is for the interviewee to track what you are asking. Be as direct as you can without being rude.
- Be sure of your facts. There’s nothing worse than being told you are wrong by an interviewee – especially when it’s live.
- Listen carefully to your guest’s responses. You might come up with some follow-up questions.
Being credible as an interviewer means being professional and prepared.
Have your Karma Prince and Princess chat with James
TONIGHT @ 6:30pm
In these very tough economic times, emotions and mindsets are stressed out and challenged to the MAX! This is especially true for teens, pre-teens, and single parents. In this day and age of reality TV...wouldn't you like to finally see a show or program that is not only entertaining, but actually (and I mean REALLY) help families going through tough emotional and mental trials? AND ... see these same folks have their DREAMS COME TRUE in the process?
Of course you do!
That is where The C.H.A.M.P. Experiment comes in to your life.
The C.H.A.M.P. Experiment is a new documentary / reality show based on the book and workbook program, The C.H.A.M.P. Within, by author and advocate, Traci S. Campbell. Teens and their families will be featured that need help in some area of their lives: mentally, emotionally, financially, you name it! And you will see them put the practical and spiritual practices outlined in The C.H.A.M.P. Within program to work in their lives. For those who stick to it and make a real effort for change ... you will see Traci S. Campbell and her team do whatever it takes to make the dreams for these deserving families come true.
How COOL is that?
You can check out our introduction video at:
Add your city to the map by letting us know what issues are challenging your community:
Show your support for C.H.A.M.P. by joining us at The C.H.A.M.P. Within on Facebook
* For more information about the show, The C.H.A.M.P. Within program, and the creator/author, Traci S. Campbell call us at 1-888-519-2299 or complete the form at www.traciscampbell.com
The Makeup Show NYC
Is proud to present some of the industry's top artists and speakers
for their show.
Sanz, Johnny Lavoy, Jon Hennessey, Esterique,
Orlando Santiago, Kathy Aragon, and others!
Learn hands-on what you need to know to succeed in the industry:
Exploring the Avant-Garde, Camera Ready Makeup, Essential Airbrush, Essential Eyes, Bridal Beauty and Perfect Skin, Celebrity Beauty,
Basic Hairstyling for Makeup Artists and more
are on this year's exciting schedule!
It’s the must-attend event for the industry!
& Monday, May 17th 2010
9:00 am- 6:00 pm daily
125 W 18th St
You can contact The Makeup Show Office at
by emailing firstname.lastname@example.org.
Le Fash’Ink ™ Fashion, Beauty & Body Art Extravaganza & Industry ForumsMemphis, TNThursday, May 20, 2010Officially Sanctioned “Peace Week” Event presented by ABetterMemphis.comWhat is Le Fash’Ink?Le Fash’Ink is a Fashion, Beauty and Body Art Runway Show that will highlight the latest trends in fashion, beauty and body art. Models will exhibit the newest in fashion as well as body art before an audience of customers, aficionados and industry insiders. In addition, the event will educate aspiring models and potential professionals through several forums that are moderated by industry professionals in various aspects of the fashion and beauty industry. This event is chic, exotic and free to the public. Le Fash’Ink is not just a fashion show…it is an experience.PurposeIn the spirit of “Memphis Peace Week”, ABetterMemphis.com, Inc.’s Le Fash’Ink seeks to educate, create awareness, and increase demand throughout the Memphis and surrounding communities for occupations that directly correlate to fashion, art, culture, beauty and design. ABetterMemphis.com will establish a scholarship fund that will assist single parents and low income students in attending a Historically Black College or University and/or trade school for a profession or peripheral profession in the above stated industries.Get InvolvedLe Fash’Ink is a great place for visibility for your business, product or information. This event plays host to a diverse demographic group. The energy and excitement surrounding this event is unmatched to that of traditional fashion events.We are looking for volunteers, vendors, and sponsors. For sponsorship and/or vendor opportunities, email LeFashInk@memphispeaceweek.com for a package.Thanks,Teresa JanesEvent Manager/Organizer
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