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Importance of E-Presence in the Google Age
By [http://ezinearticles.com/?expert=Maria_Lisa]Maria Lisa

In the world that we are living in today, we want everything to be a click away and internet provides the platform to do just that. Many term an IT expert as the engineers of the modern era and why not it is due to them that we can buy, sell, learn, teach and do pretty much everything that comes to mind. Websites and web designing play a pivotal role in today's society. Long story cut short, a well managed website brings profits and recognition to any business.

In the digital age websites are the most effective tools to attract customers and the best way to utilize this tool is to have as much and as easily understandable information as possible information displayed on your websites. As the end user loves web pages that save their time, cost and energy.

To have a compact website that covers all aspects and gives the user all the information that he desires through a simple yet attractive interface the web designer needs to know what exactly the customer is looking for, one has to get into the shoes of the customer and understand his needs and preferences like his own. i.e the website developer or the designer or for that matter even the programmer should know exactly what information does the customer need, how to facilitate him/her and keeping things clear and simple without compromising on presentation.

Bottom line is website development must be precise, on the target and object oriented in order to get maximum output.

Coming to the technical side there there are various diverse technologies being used for website designing. Some of the major technologies that are being used most commonly are as follows:

Server-side scripting (e.g PHP and ASP)

Markup languages (e.g HTML, XHTML and XML)

Style sheet languages (e.g CSS and XSL)

Multimedia technologies (e.g Flash and Silverlight)

Database technologies (e.g MySQL, MSSQL)

Client-side scripting (e.g JavaScript and VBScript)

Furthermore websites may also be divided into static and dynamic depending on the utility of the website and the designing budget. A dynamic website usually comes along with a content management system using which you can easily update content sitting anywhere in the world if you have access to internet.

The benefits of having a website are countless in this era that would be remembered as the GOOGLE age for the years to come. Here are some very important advantages of website development and having an e-presence:

1- 24/7 access to customers/users whenever and wherever they want it.

2- Having an online presence means you have a global presence, meaning feedback from any part of the world is made possible opening new avenues to expand your business and getting recognition.

3- Comfortable way to do business, all you need is a laptop and an internet connection to be a businessman doing business worldwide sitting on your living room couch with all the comfort you need to work efficiently.

These and many other advantages make [http://www.webcreation.us/]website design ing & [http://www.webcreation.us/]website creation and development a hot cake in the market and make you realize that doing business is not so hard anymore. All you need is a little bit of determination, a whole lot of skill and some patience.
That is the secret behind having a successful e-presence!

Article Source: [http://EzineArticles.com/?Importance-of-E-Presence-in-the-Google-Age&id=6768374] Importance of E-Presence in the Google Age

See Where You Are Going

One of the most relied upon of the five senses is sight. Sight on a basic level is the ability to see with your physical eyes. But if you dig deeper the ability to see includes creating a mental picture; a visualization. Familiar with the term “mind’s eye”? This term refers to the human ability for visualization, which is experiencing visual mental imagery. Basically, the ability to “see” with your mind. Helen Keller said, “The only thing worse than being blind is having sight but, no vision.”

From this place of seeing you can begin to jump start your life. Use your “mind’s eye” to see yourself in the future. Where are you? Are you living the life you dreamed of living? Are you experiencing success in all areas of your life? Do you have balance? Say to yourself, “I see you in the future and you look much better than you look right now!”

Visualize the life you want and deserve to live. Harness what you see to help create the path to get from where you are to where you want to be. Use vision to see where you are going.

Pursue Your Passion

Dare to create a vision for your life? Tap into the creativity embedded within you to reach your destined place of purpose. Have you taken the steps necessary to find your purpose? That very thing you are passionate about could be the spark you need. 

I was inspired to become a life coach because I encountered individuals who have shared with me that they don’t know their life’s mission. They didn’t know why they are on this earth at this appointed time and in space. Some stated they have no desire to invest their time, resources or energy to finding their purpose, maximizing their potential and igniting the passion within. I hope you are not at this place in your life; however, if you are then you are reading this at the right time.

Now is the time for you to invest in you. You may have spent years, an enormous amount of resources or endless hours working toward something that is not germane to your life’s call. But take the time to think about that thing in your life which makes you sing. That thing you begin to talk about to the point where people can see the twinkle in your eye and the glow in your countenance. Discover, unleash and pursue your passion.

Act on Your Goals

Take a close look at the word “goal”.  The first two letters make up the word “go”. Go, to move on a course, proceed or to take a certain course. It is just that simple. Goals are not as complicated as we make them out to be. For example, your goal is the bigger picture. For this example our goal or bigger picture is to go food shopping. There are a number of “tasks” we must complete in order to reach this goal. The basic tasks include preparation, going outside, getting into the car, putting the car in gear and “going”.

An effective way to help reach your goals is to break the bigger goal down into a series of tasks. With this in mind, you may only want to tackle two to three goals at one time. Why? Because when you list out the tasks associated with each goal the list can become pretty long. Begin small, be persistent and consistent.

Rev Up Your Engine

In thinking about revving an engine, car racing came to mind. In preparation for a high speed motor race revving the engine prepares the car for optimum performance. To get your car warmed up for the race ahead.

This is certainly a principle you can apply to your life. Revving your personal engine is a great way to prepare yourself for the race head. Life is often viewed as a race. It takes many components for you to not only get in the race, but to sustain it with speed, persistence, consistency and accuracy. You are the driver and the car you have been given is called life. One of the keys to life is learning to drive and navigate with wise efficiency.

One of the ways to “rev up your engine” is to create positive affirmations which are consistent with the way you see your life in the future. They should be positive and written in present tense. View your future with your “mind’s eye”.

Kick Start Your Life

To “kick start” your life is just another way to say “jump start”. It is time to restart fresh and re-energize your life. Little to no progress can be made if you are stuck in life with no “spark” to help provide the kick start you need.

In the movie Inception, “the kick” was necessary to awaken a dreaming individual to get them from one level to another. Sometimes in order to get to our next level in life with need a kick. It is time to make room for new experiences by removing thoughts, ideas and concepts that are not helping you to get to your new level in life. What may have worked in the past may not work for your future.

Kick start your life by connecting with the right people, changing the way you see your life, pursuing your passion and getting the tools and resources you need to jump start your life.

You can receive more inspiration of awesomeness from my weekly podcast show, Awesome Living with Cheryl Pullins.

98% of the population excuses away all their vision, their dreams, their goals, and then the next step they do is they excuse away yours.  They tell you that you’re stupid if you go after your dreams in bad economic times like this.  They lost their dreams and now they are going to try and pollute yours.

2% will encourage you to be all that you desire to be and say nothing is impossible you work hard and go for it!  That’s what 2% knows that’s what they say and that’s how they live and they’ve got the results in their life that proves it.  They aint no talk and no action they’re talk with results!   But 98% of the population gave up their dreams and are going make sure they can pollute everyone else around them and make sure they give up their dreams to.  Why?  Because when you actually go after your dreams yourself it makes them feel a little uncomfortable.  Why?  Because they realize that something was possible.  Because they realize when they see you go after it it sheds some light on them… They wonder “if”.

98% of the population destroys their dreams and destroys others dreams and 2% of the population says WOW there is a lot I wanna do!  2% of the population is not limited by their bank account.  YOU are not limited by your bank account you’re limited by your brain and your lack of understanding that your dream somebody else is living it!  Someone else found a way to do it! How they did it is they grew their income circle to finance their dreams.  That’s the difference between 98% and 2%. 98% shrinks their dreams to be just a little bigger than their income so they don’t die.

A man without a Vision WILL Perish. What’s your vision?  Is your vision just big enough to pay off debt?  Is that all you wanna do is make ends meet??  If your vision isnt worthy of you getting out of bed every morning then your vision isn’t big enough.  If your vision isn’t big enough to get you over your biggest fears then your vision isn’t big enough.  If your vision isn’t big enough to cause other people to want to follow you with it then your vision isn’t big enough. If your vision is about You making Money then it isn’t big enough.  You better spend some time growing your vision. What is it?  Where you going?  If you don’t know where you’re going no one else can follow you.  They already know how to go no where!!!

While watching the television show, Unsung, a music biography series which sheds much-do light on some of the most influential, talented and yet, somehow forgotten R&B, Soul and Gospel artists of our time. On this particular show they featured rap icon, Kool Moe Dee. He made a statement which reminded me of part of my own journey. He said “my ego does drive the car sometimes.” The statement caught my attention and immediately reminded me of what it takes to get to the place in your life where you recognize and openly admitted that your ego can be in the driver seat of the car of your life and it has a big mouth.

Thinking about my own ego, I re-visited one of the many defining moments in my life. This one was during my time as a flight attendant. Yes, I know, you didn’t know that I had a short stint as a flight attendant. It was one of my dreams and I had the opportunity to live it.

One day I was doing a flight, can’t recall where, but on this flight I was the only flight attendant in the cabin. I did regional flights so it was usually a fifty seat aircraft. It was time for beverage service, and I always started in the rear of the cabin. While setting up for service I hadn’t noticed one of the first class passengers went in the back to use the restroom. Of course as soon as I pushed the cart all the way to the back the passenger comes out of the restroom ready to return to his seat in first class.

Since we’re talking about ego, what do you think I did? Yep. I wouldn’t let him return until I got to the front where there was enough space for him to get back into his seat. Because I wanted to “make my point” about who was in charge. Then to make matters worse, I “apologized” to him for not letting him go back to his seat. Well, he didn’t want to hear it and immediately gave me the front of his palm, also known as the “get out of my face, I don’t want to hear what you have to say” sign.

Well! As you could imagine, both me and my ego were livid. Hot! Upset! How dare he disrespect me in front of the other first class passengers. So now we are having a pretty heated exchange. I didn’t care. I was in “charge” and he needed to know it. But what I had totally forgotten was that I had an administrative ghost rider on my flight and she was sitting in first class. Usually you don’t know when you are being “watched in action.” But it just so happens there was another flight attendant on my flight heading home and somehow she knew there was a ghost rider and she had already warned me. So needless to say, I blew that observation.

What is amazing is that it took me five years to recognize who had really shown up to work the flight that day. It was my ego and it had a big mouth.

When Oprah started her Life Class, the first one I watched was The False Power of Ego. As I listened to the conversation I took it all in and was like okay, how does this relate to me?

The next day I had a conversation with my husband about the class and shared how I believed it related to me, and in that moment, my life had come full circle. The incident I shared about being a flight attendant was because my ego was in the driver’s seat and it had a big mouth. I let ego represent me and speak on my behalf because it needed to not only show the gentleman who was in charge, but it showed me that it was in charge of me too.

When it comes to personal growth, self-reflection, realization and acceptance are very powerful tools.  Using these three strategies can help to transform your thinking and assist you in making the changes needed to go to the next level of your life. There are many experiences and places you will never reach until you pass certain life lessons and learning how to tell your ego to take a back seat and shut up is a lesson you must learn if you are going to truly impact the world with your gifts, talents and abilities.

Here are a few lessons to know and learn about ego because it is tough and stubborn, and will allude you at every turn. If you entertain it, ego will have you abandoning your dreams, settling for less than you deserve, thinking you have all the answers and missing out on amazing opportunities that could move your vision forward.

1) Let go of your need to be perfect

I personally have struggled with the need to be perfect. I refer to myself as a “recovering perfectionist.”  Perfection is an ego-based need, and is used so you can avoid criticism and correction because your ego wants to protect you from them both. Perfection is also the measuring stick we use to compare ourselves to others and it can prevent you from moving forward. Let go of your need to be perfect. Perfection only serves you.

2) Be self-aware

You can’t relate to the ego of another unless you have the same ego within yourself. Becoming self-aware enables you to recognize when your ego is responding to the same ego in someone else. It’s the mirror effect. You are revealed through the reflection of someone else’s behavior. We typically don’t recognize ourselves and believe that it’s the other person with the issue, when often times we have those very same traits. Woman, know thyself. The more you know about you, the real you, the better you know what areas need to be developed.

3) Let go of the need to be right

Oh man! This is a big one. I just know it! Letting go of your need to be right gives notice to your ego that it does not control you. Ego is a tough opponent and will not go away silently into the night. Take a close notice to when you “demand” to be right and the other person is “always” wrong. That my dear is the “Ego game.” You will consistently and regularly explain yourself to prove yourself right. When you feel yourself in the middle of this “game,” stop and ask yourself, Do I want to be right or do I want to exhibit love? For the sake of relationships, personal and professional, let go of being right. I have learned that “right” will surface at some point down the road with relationships in tact. Because of how relentless ego can be, we don’t just want to be right, we want to be right, right now because it wants to protect you from being embarrassed. But when you choose love it expands you and grows you and keeps your ego in check and it’s no longer about being embarrassed, but then about being an example.

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ABOUT THE AUTHOR: Cheryl Pullins is Speaker and Peak Mastery Coach for women with BIG dreams and want EXTRAORDINARY results. As a coach and speaker, she empowers women to embrace their brilliance, release their gifts and create a life they love. Get tips, tools and empowerment at: www.iCoachWomen.com

How to raise your prices without losing your clients

Eventually in your business you’ve probably considered or are forced to increase your fees or prices. And for many doing so without losing your most valuable clients/customers comes with a level of anxiety and perhaps fear.

Will they go to another competitor?
Will they begin to bad mouth me and tarnish my reputation?
Will they simply laugh at me and threaten to leave if I raise my prices another penny?

However at some point, especially if you offer time based services (charge by the hour), you’ll need to increase your fees, give yourself a raise and expand your business. We all have the same 24 hours a day it’s impossible if you are a solo entrepreneur to grow your biz without hiring new staff, or increasing fees.
So If you’re in that critical space where your palms are sweating, you’re staring at your bank account or an open email to your client where you have to break the news that you must raise your fees - here’s what you need to do and how to go about raising your prices.

1st. EVALUATE YOUR TOP CLIENT LIST. While all your clients/customers are important to you, those that consistently invest in your services are your Top clients. Evaluate the services you clearly offer to your top paying (or frequent paying) clients. What are they buying from you? What questions or issues do they seem to have that you may not be charging them for? What are they saying about your services right now? Often clients will hire you for what they think they need and then realize they need you for more.It’s up to you to be in the position of power to realize exactly what that is. There is hidden (profit) potential in those unspoken needs of your clients.

2nd TURN IT INTO A PACKAGE. Turn what they buy from you that is related to task/time (hourly) into packaged automated services. Ex. when I created Your Simple Bookkeeper, I created it as a monthly automated service to tackle bookkeeping task at a monthly recurring fee. This allowed me to package my “time driven” services and hire other bookkeepers to actually do the work so I could be available to offer higher end consulting services. Automating (or systemizing) your services and business is a common struggle for business owners as many like the control of knowing they did the work, however remember there are only 24 hours a day and you need most of them to work ON your business (more clients, partnerships, exposure) not IN. Your clients will appreciate your keen insight into entrepreneurship.

3rd MAKE IT SIMPLE. Create one sheets of those simple services you’re now automating or have created packages for. One sheets are literally that, a one sided designed document with your service or product description on it. It gives the reader all the information they NEED to know about what you offer to make a decision on hiring you. You can place your new automated time driven services on your website or "work with me" page. Ensure to include a payment link so potential customers can submit a payment (or if you need them to inquire first - a way for them to email you). Automate your hourly based services as much as possible. 

4th. SEND A LETTER. Send your existing clients a letter – written to them as specifically as possible (or call them, invite to coffee, etc) and explain to them that you are seeking to expand and offer more services to them and want to serve them in more ways. Having this personal touch goes along way. Like in #1 - getting to know your clients is important. You are in the position of power - you were hired to provide a solution and often that solution isn't in what you're being paid for, but in those consistent questions you're being asked that you're not charging for. Once you've realized that, and have now increased your fees. Compassionately talk to your clients, get them on board - you'll find that most are eager and ready to have you do more for them.

5th. MAKE IT COMPLIMENTARY. You may offer them the same services they are currently buying from you at a slightly higher fee (your new higher price) but you’ll offer 2 of your task driven services for “free” or “complimentary” Ex. YSB’s bookkeeping services are $75 an hour for most businesses. Our Small Business packages run form $150 a month to $1250 a month. At the $1250 level, bookkeeping becomes “complimentary” as the bulk of the services they are getting become more consultative in nature. 

There are countless other strategies that I’ll share in subsequent blog post about how to do this, but these 5 steps are great starters. The moral of the story is to not become self-victimized by fear of losing clients when it’s time to raise your fees. Do it with confidence, and be clear on WHY you’re doing it. You could lose some clients, but again you probably WILL open yourself to a new group of clients eager to pay your higher fee  .

Like this? Make sure you subscribe to this blog on the right…more goodies in store for those who do.

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Katrina M. Harrell is a Award-Winning Entrepreneur and Business Strategist and 3x Best-selling author. She trains and teaches women entrepreneurs how to create solid 6-figure and above business strategies focused on strategic pricing and marketing. She is co-author of "How She Got Free: A 5-step Spiritual Business Manual for Women Who Lead through Entrepreneurship". 

If you’re a serious minded Black Business Woman, I’m sure that when you saw the term Business-Savvy Barrier in the title of this post, you raised your eyebrows and thought, “What the what?” But the numbers representing our success and progress compared to women in other races are startling. Black women business owners have come a long way in the past 20 years, but we still have a way to go.

Despite the growth of Black women entrepreneurs, there are multiple challenges, specifically regarding the income disparity experienced in the entrepreneurial sector. According to the U.S. Bureau of Labor Statistics, although Black female business ownership is up 59% since 2002, we only generate a little more than 3% of the gross sales receipts of the $1.2 billion dollars of all women-owned small business firms.

These are the demographics of the top three women-owned small business firms by race: White (72%); black (12%); and Asian (7%). While there are approximately 388,759 more Black women business owners than Asian women, they generate $51 million dollars more in annual gross sales receipts. Conversely, Black men with small businesses earn an average of $103,310 annually, compared to Black women business owners who earn an annual average of $43,000. This is disturbing and ladies, we must do better!

This suggests that Black men are somehow more successful in charting their ascent up the business ladder, being their own bosses, and spearheading their own economic futures. This may also indicate that Black female entrepreneurs have significant hurdles to overcome outside the corporate setting without access to capital, economic resources, angel investors, and eminent business advisors with “real-world” experience to help navigate the rough business terrain.

This should be an eye-opener for Black women business owners collectively. If, as the data indicates, we are struggling with disparity in gross sales receipts, what will it take to change the numbers? How can we enhance our Earning Power? I’ve already pointed out several barriers that we must overcome, but there are also other major obstacles such as lack of market expansion. Studies have also shown that Black women tend to network and sell to “our own people”, because we perceive that they are most interested in our products and services. But by far, the most substantial hurdle has to do with being Business-Savvy.

Is the research pointing to a legitimate short-coming? Is there a Business-Savvy Barrier for Black women entrepreneurs? Strong Business Acumen (the term I prefer) involves having solid business management skills such as, financial acumen, driving strategy and innovation, critical thinking, and the ability to build strategic relationships. This goes beyond technical skill and the depth of knowledge that you may have regarding your industry. So, for Black women, the missing element of the success and financial profitability equation is Business Acumen.

Black women have brilliant business ideas, but we have to shift our focus to learning how to become “Masters in Business Acumen”. Our businesses have the potential to get us a much bigger piece of the revenue pie. So how can Black women bridge the financial gap and greatly enhance our gross receipts over the next several years? Here are four steps that I suggest:

1. Become More Business-Savvy: This means cultivate a deeper understanding of the business behind your business. From a business portfolio perspective, you must be cognizant of the primary functions that impact the bottom-line of your small business: Cash Flow (i.e. days of cash on hand and speed of cash generation), Customers (acquiring, serving and retaining them), Growth (achieved through new or enhanced products or services, reaching new customers, or moving into new markets), and Return (as a function of margin and velocity).
2. Develop Financial Acumen: Don’t relegate this to a bookkeeper and then glance at the numbers when you get your reports. You must learn how to interpret the story that the numbers tell and take the appropriate action (strategic and/or tactical) in response to that story. This means knowing exactly what your company's financial numbers mean and their implications.
3. Constantly Focus on Business Strategy: The business arena is all about change, all the time, no matter what industry you’re in—and that's more evident now than ever before. Your business strategy must do three things effectively: gain customer preference, create a sustainable competitive advantage, and leave money in the bank. To avoid the red zone of failure or to move from just breaking even, you must operate more strategically.
4. Understand the Power of Positioning: Whether you are a new business owner or seasoned, you wear the mantle of a business leader. Innovation and strategy within your business will be driven by your great ideas and your ability to execute and implement those ideas. Understand your current position in the marketplace, see where your industry is heading and then take a LEAD position – get in the front of the line and deliver!

To know how closely you fit in the statistics, ask yourself this question: Based upon your tax return from 2011, would your accountant say that you have a “business” or a “hobby”? I would love to hear your thoughts on this topic.

I have a new virtual service coming on October 16, 2012 that can help you enhance your Business Acumen.  Take a look at this e-Brochure to learn more.  If you are serious about becoming a Business-Savvy Black Woman and want to increase your earning potential, the MBA Center for Women can help you! If you would like more information or want to sign-up for the MBACW mailing list, please visit http://www.moniquestoner.com/the-mba-center-for-women/. The MBACW website and virtual training services can be previewed live on October 9, 2012 at www.mbacenterforwomen.com.

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Ever wonder how to incorporate your personal values into the way you work?

It's important to incorporate your personal values in the work you do. People connect to and respond with people and people leave bad managers not bad organizations or companies. With so many businesses lacking ethics and leaders facing worldwide criticims from poor leadership and management, leaders of organizations should incorporate their personal values into the work they do, especially entreprenuers! In doing so you set the standard for excellence within your company.

The following exercise is help you decide what you value most.

1. Go through the list below and write down the top 10 things you value most.

Achievement                               Friendships                               Physical challenge

Advancement and promotion         Growth                                     Pleasure

Adventure                                   Having a family                          Power and authority

Affection (love and caring)            Helping other people                   Privacy

Arts                                            Helping society                          Public service

Challenging problems                   Honesty                                   Purity

Change and variety                      Independence                           Quality of what I take part in

Close relationships                       Influencing others                     Quality relationships

Community                                  Inner harmony                Recognition (respect from others, status) Competence                                Integrity                                  Religion

Competition                                  Intellectual status                    Reputation

Cooperation                                 Involvement                         Responsibility and accountability Country                                        Job tranqulity                        Security

Creativity                                    Knowledge                             Self-respect

Decisiveness                               Leadership                                Serenity

Democracy                                  Location                               Sophistication

Ecological awareness                   Loyalty Stability                  Economic security

Market position                             Status                                  Effectiveness

Meaningful work                             Supervising others                  Efficiency

Merit                                            Time freedom                      Ethical practice

Money                                          Truth                                  Excellence

Nature                                        Wealth                                 Wisdom                                                                  Excitement being around people who are open and honest         Fame

Order (tranqulity, stability, conformity)                              Work under pressure

Fast living                             Personal development           Work with others

Financial gain                               Freedom                              Working alone

2. Once you've captured that list write down how you display those values in your personal life.

3. Next I want you write down how you can display those values in your professional life.

4. Then I want you to look at that again and circle your top 5 values.

Those are what you are going to be known for showing and displaying at all times at work. Make sure you write them down and keep a company at your desk, in your wallet and make a post it note for your car.

Remember to look at them daily and ask yourself: How can I show this in my work today?

You can also complete the same activity for your business and once you've identified your top five values, create a values statement for how your company can display these values daily.

Importance of Business Branding

Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with the customer base.

One of the best ways to establish the prominence of your brand in the market is by remaining consistent with the message that is conveyed by your marketing efforts. Refrain from claiming to produce bold and large scale promises. Your customers will easily remember when you fail to deliver in those promises. You could easily lose that reputation that took you years to build. Therefore, you need to pay attention to exactly what you need to do (and what not to do) if you want to turn that trust you have created amongst your customer base into increased sales.

Campaign for Brand Awareness

Since every brand is distinct, you must also utilize varying approaches in communicating the brand's message across to its target market. This part entails immense creativity and a certain level of sensitivity to the needs of your prospected customers.

If you are not sure how to do this, you can take hint from other highly successful brands in the market. Study how they utilize their brand and what strategies they employ to get more people drawn into their brand. For instance, you can work on an emotional campaign, which is something that is rather difficult to do. But once you are able to establish that, then you could potentially increase your sales. One important thing to remember when you are using an emotional campaign is to always speak the truth about what your product is about and what it can do that will benefit your target market.

Tips for a Successful Emotional Campaign

If you decide that you want to appeal on your customer's emotion as your business branding strategy, then you need to consider various aspects that'll make it work. One way to effectively do that is share a story. This story could be fictional or not, but it should have some relation to the brand you are trying to campaign on. The idea here is to be able to produce some sort of personal improvement or progress by using the product.

If possible, base the emotional campaign on the brand itself, not just on the product. That way, you'd be able to produce a distinct campaign that will easily set you apart from competing companies. Then, whatever this message that you use in your campaign, try on remaining consistent with that. You can use different methods and campaign variations, but the message must remain the same in all of your brands.

After you have finalized your campaign, verify every bit of detail that is included in the campaign, whether you are using it for TV or print advertising.

Preserving Business Reputation

The brand recognition phase is over and now you have to utilize ways to preserve your company's reputation. It must involve taking notes and analyzing of your company's actions and how the customers perceive those actions, in relation to their satisfaction about your brand's performance and some other related factors.

Again, sensitivity to your customer's needs and using your brand to address that is one of the most effective measures toward business branding. As you go forward in your business efforts, try to learn more about effective business branding strategies to expand the reach of your brand in the market.

Where can women find reliable resources to assist in the realization of empowerment “Spirit, soul and body?” Robin Tramble aka The Empowerment Diva launches a 6 week ecoaching program “Extraordinary woman, Extraordinary life!”

FOR IMMEDIATE RELEASE

Apr 20 2012 - 
Where can women find reliable resources to assist in the realization of empowerment “Spirit, soul and body?”  Robin Tramble aka The Empowerment Diva launches a 6 week  ecoaching program “Extraordinary woman, Extraordinary life!”


Elk Grove, CA  April 20, 2012 – Women are becoming overwhelmed as a result of the economic downturn and some are finding themselves stuck, unable to grasp hold of the energy and persistence to move forward. Some are becoming sole earners in their homes as husbands are in transition from either being laid off or other reasons that have led to their current unemployment.  Although it has been stated that we may see relief, women are still needing and wanting programs and systems that will assist them in their endeavor to live their best empowered life, allowing them to thrive in the midst of any financial crisis, according to Robin Tramble, CEO and Visionary of Robin Tramble International.


“It is apparent that there is an echo, a sound of fear, confusion, discouragement and possible defeat. You can choose to survive or take action and thrive in 2012! Empowerment is a choice and women must become decisive action taking women if they're going to manifest their best empowered life.”  Having experienced some of the same things and now living a life of empowerment through learned systems and experience I can passionately share strategies and keys to discover your authentic self, get unstuck, overcome overwhelm, fear and how to stay focused in crisis. I have also been rewarded with witnessing the impact it has had on raising 4 children who are now all successful in their own rights.

The Empowerment Diva mentors, trains and coaches savvy women, aspiring, new and enterprising entrepreneurial women as they strive to realize their personal, spiritual and professional goals. Robin Tramble The Empowerment Diva is currently launching a 6 week eCoaching program complete with Bonus live calls for exponential personal, spiritual and business growth.


The three components are Spiritual workout, Body works and prosper your soul (mind, will and emotions)..

The Extraordinary woman, Extraordinary life ecoaching program is an excellent resource for women who desire to be equipped with keys and strategies to empower them to move to another level in their lives manifesting maximum empowerment and becoming an extraordinary woman leading an extraordinary life. When you take care of the internal structure you are laying a sure foundation for the external which renders a great return for business and ministry success.


“It’s the place to be for breakthrough results and to join with like-minded women from across the world in one place striving for their best empowered extraordinary life” Says Robin Tramble

Enrollment is being received here http://bit.ly/extraordinarywomanprogram

# # #

About Robin Tramble International

Robin Tramble aka The Empowerment Diva is a definitive resource for savvy women, aspiring, new and enterprising entrepreneurial women. The Empowerment Diva passionately empowers women to live their best empowered life via a vast array of empowering resources for the express purpose of assisting them as they strive to realize their dreams and desires. 

Robin Tramble is qualified to mentor women in their life empowerment journey through her training, experience in the work force, education, working at home and personal experiences. 

Robin Tramble is also an author and recoding artist and plans to creatively combine her music into another empowering resource for women.

Find out more about here at http://www.Authenticlifeempowerment.com

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Empowered to Say No

When asked to take on a task and you know that you don’t have time to fit it in your day do you

1) Say I’m sorry I’m unable to do that at this time

2) Say I’m sorry I’m unable to do that at this time while feeling guilty or

3)You agree to do it knowing full well that it will be next to impossible to fulfill it?
One of the biggest hindrances to one’s endeavor to lead a balanced and healthy life is the inability to say no.

Many things contribute to one’s inability to simply say no without the guilt. It can b a problem with needing approval, not wanting to be rejected which is complicated by low self esteem.

Generally speaking, people can’t say no to someone asking them for something because they are so worried about upsetting the person or lack the courage to turn down the request. People often dislike disagreeing, or believe saying yes is easier than saying no. Others can simply not say no. However, there are often instances where it is best to say no to a request and it is important to learn how to utter that small little word, “no.”

You can become empowered to say no.

Discover simple strategies to say no, politely but firmly.
It’s you schedule and your life. You don’t have to come with excuses or stories. If you don’t value your time no one else will. You can say no without being dishonest.
Here are a few ways you can say no.
• No. I would only be able to do a mediocre job right now.
• No. I don’t have any spare time right now.
• Not this time, please give me more notice next time and I’ll work it into my schedule.
• I can’t accept this, with my present commitments. I’m sorry.
• I’m rather quite busy now. I must decline.
• I don’t think I have the time for it, as I am in the middle of something important.
• After looking at my calendar, I found that I already have prior commitments.
• I can’t.
• Why don’t you try someone else? I’m not the right person for this.

Take some time to come up with some additional ways that you can say no that feel authentic to you and our personality. If you aren’t sure, you can always ask for time to make the decision without feeling guilty. You may say you will have to think about it. If somebody persists with the request when you want to say no, you may have to be assertive and firmly decline. You don’t need to risk over committing by saying yes when you actually want to say no.

When you neglect being honest when approached by your boss for instance and you know that you couldn’t possibly fulfill the request in excellence you are putting your job on the line.

If you can show your boss, the reasons for not being able to accept the extra responsibility, you may be able to convince your superior about your inability to accept the additional work. Don’t accept anything that puts your job at risk or makes you suffer later.

Believe it or not learning to say no at the right time can help you gain respect with your peers and help avoid dire situations.

When saying no do so with confidence and if you lack confidence well this is an area that you want to work on. An inability to say no will be a definite hindrance to your personal empowerment.

Boost your confidence and self esteem. Celebrating the uniqueness of you will go a long way in enhancing your ability to say no without feeling guilty.

Besides when you don’t truly desire or have room to fulfill the request you’re not being authentic and you know I’m all for being authentic.

Here’s to your no-ability!

I know you enjoyed this post and maybe you’d like to go deeper. I’d like to invite you to join me for my new Teleseries. Click here to join my Teleseries “Essential secrets to Extraordinary Life and Business Success!”



Are you looking for ways to increase your productivity? This is an area that I spend a lot of time in my endeavor to follow my passion which is empowering women and woman entrepreneurs.

There is very little that can cause a decrease in productivity as easily as burnout. While you may be tempted to believe that putting every waking moment into working on your job or building your business is a good way to get things done, there is an additional factor which you may not have considered. When you figuratively take your work home with you or never officially close business you can increase your risk of burnout and get much less accomplished in the long-run.

In this scenario you are not just doing work during your free time you are actually keeping your work on your mind during your free hours. When you are at home, or somewhere else other than in your workplace, you can easily burn yourself out by keeping it as your main focus.

Key #1
When work is done or business is done at home have an official shut down of your work, of your business.

It may go something like this. At work outside of the home close the door to the office, get in your car, turn on some music that actually allows you to transition from work to home.

Home business
Hopefully you have a place that’s designated as your home office. Shut the computer down whether that’s to put it on sleep or standby. Move away from the computer. If it’s in a office with a door, close the door. Put on some music that will also allow you to make the transition from work to home.

This sounds simple, however, you’d be surprised at how beneficial it is to making the transition from work to home. If you need to go back then consider it extra work and not stringing along your work hours throughout the day.

Key #2

Leave work thoughts at work

During your off-hours, you may put a lot of time into thinking about your job. You may worry about whether you will get something done on time, or the overall quality of your work. This can lead you to become overly stressed, anxious, and overwhelmed. You may become more fatigued by your work when you are thinking about it and worrying about it than when you are actually doing your job.

Instead of stressing yourself out over whatever you need to accomplish the next day, or how much progress you are making with something you are working on, try learning how to leave those thoughts and concerns at your place of business.

Key #3

Cultivate positive habits

When you have free time, develop some positive habits. Learning how to relax, to participate in healthy recreation, and giving both your time and focus to your friends and family will all reduce your risk of burnout. When you have begun to develop these habits, it will not take long for you to see the results. You will start each new work day feeling physically, emotionally, and mentally refreshed. You will have more to give to your job when you are refreshed. You will be more motivated, more energetic, and more productive.

And you know I like to over deliver so here’s a bonus key

Bonus Key #4

Saturate everything with Prayer

Begin your day with prayer. You can never go wrong by staying close to the master planner. You’ll gain clarity of vision and peace will be imparted. Wisdom will also be given to those that ask. James 1:5

You can also meditate on God’s word through out the day and most definitely close your day with prayer.

Prayer will also help you to be less irritable and those things that would really get to you will seem to bounce off.

What will you use from this article? Take at least one thing and begin to apply it to your daily routine. If you need additional support in getting it done and making it happen I want to give you a special incentive Secure your place here in my FREE Tele-Class “Tap into insider secrets : Get it Done – Make it Happen!” This is the preview call to my 90 Days of Empowerment and Focus Coaching Program. You’ll receive access to my coaching, guidance, tools, resources, templates and more. End 2011 strong and kick-start 2012 with a BANG! Get focused, Make Big Changes and get results Faster! If you know you’re ready and need to do something positively different right now and don’t have time to wait. Go here to enroll in 90 Days of Empowerment and Focus Coaching program today!

Self-discipline is an essential factor for productivity and success. Without it, one becomes lazy, unmotivated, and dependent upon others. Lack of self-discipline also makes for a difficult-to-deal-with employee, boss, or coworker.

Exercising self-discipline means, in an old-fashioned term, setting yourself to a task. You need to know what must be done, when it must be done– and do it. Good self-discipline includes a basic schedule, or framework, of what needs to be accomplished within a specific period of time. You do not allow yourself to become sidetracked, or to procrastinate.

However, being too rigid with self-discipline does not increase productivity. It can even lessen it. If you do not allow yourself any breaks throughout the workday, or any room for error at all, the expectations you are placing on yourself are too rigid. Instead of getting more done, or doing more in a shorter period of time, it can cause you to become frustrated with your tasks and your job.

If you learned self-discipline early in life, you probably do not have any difficulty with it now. On the other hand, if your schooling years and family life were too rigid, or if little was expected of you, this is a good time to develop the habit. You may have managed to slide through your early years without a good sense of self-discipline, but it will be a stumbling-block to your career.

A good way to start cultivating self-discipline is

Read more

A recent question was asked in response to my post "Is Government Contracting for Your Small Business?" as to "What is the most common mistake SME's can make while dealing with the government? There are several common mistakes SME's can make while dealing with government. Here are some of the common ones:

1. Truly understanding the customer needs. Sometimes the potential customer is not clear on what they need even when the contracting officer releases the RFP or RFQ. Keep in mind the contracting officer is obtaining the specs of the opportunity from their client who may not be clear on what the needs are for the scope of work.

2. Understanding the sales cycle can take much longer than what we experience in the commercial marketplace. There are many variables that impact the decision on whether or not the contracting officer will select and engage a contractor for the work to be performed.

3. The agency may decide to perform the work in house after they have received proposals outlining the performance work plan.

4. Not requesting a debrief on why your proposal or quote was not acceptable in response to the RFP or RFQ in order to obtain lessons learned.

For additional information on government contracting assistance, plese contact our office at info@trinitystrategicconsulting.com.

How to identify and overcome negative or limiting beliefs?

In my interaction with women I find that many are struggling with limiting and/or negative beliefs. And there are some who are in denial and feel that they don’t have any limiting beliefs. Entertaining limiting beliefs will only sabotage your empowering success and I am out to help you finally be free of the control of
limiting belief. My passion is empowering women and this is one area that blocks many from realizing their desires.

Read what one of my clients stated about identifying a limiting belief……

Pay attention to part B of her testimonial

One of my success statements was related to me exercising on a regular basis. While I am not grossly overweight, I was carrying more weight than my small frame could handle. I knew this because my knees started to hurt constantly. After emailing Robin my success statements, I committed to it. In addition to exercising I actually went a step further and did some clean up in my diet. I can report today that I have lost 5 pounds to date. I feel better and my knees don’t hurt nearly as much.

I also sent in my limiting belief. At first I did not feel as if I had one but through prayer I found that I did. And it was a big one! I have proceeded with my action steps and praise God, He has confirmed what I needed confirmation of. I’m still doing both action steps and I know these will keep me moving forward toward success. I would never have identified this had Robin not challenged us with this. Thank you Robin!”

Mari Taylor – Author
Extraordinary Woman Extraordinary life Silver Group Coaching program

One of the first steps to identifying your limiting or negative beliefs is awareness.

You have belief systems that were formed early on in your life. Think about some of the things that come up for you when embarking on a new journey or undertaking a new task.

Do you start off with a bang only to be tripped up by negative chatter or negative/limiting beliefs?

Overcoming your limiting beliefs entails becoming aware, identifying the belief and reprogramming. And please know this…. it didn’t happen overnight so the reprogramming is not going to happen overnight. It’s a process.

What are your beliefs?

What are your thoughts about money?
Do you say things such as  Get the rest of the juicy details here

What if I told you that you could change your life for-ever?

What if I told you that it could happen within 45 minutes and totally up-level in under 8 weeks?

I will be facilitating a phenomenal Tele-series Total Transformation: Simple secrets to Maximum Empowerment, Mega Mindset Breakthroughs and Total Wellness

Do you feel like you need a total overhaul? Well I want to talk to you about
Total Transformation. And when I say total I mean total.

What is Transformation?
1: an act, process, or instance of transforming or being transformed
In the bible it reads; Be not conformed to this world but be ye transformed by the renewing of your mind. Notice it states renewing which is continual. It’s not a place of arrival and then you’re done. There are many things that come to stop us from reaching our destiny and fulfilling our purpose.

“Give me just 45 minutes
and I’ll share with you secrets to
realizing MEGA Mindset
Breakthroughs, maximum
EMPOWERMENT, Overcome
debilitating Fear, unleash the
Faith-full, Holistically Fit and
Fabulous you so you can realize
Total Transformation, manifest as the
unstoppable irresistible Kingdom
woman you were meant to be with
laser focus, an EMPOWERED mindset
and live an Authentically Brilliant
Diamond life!!”

Topic this week: Kingdom Woman Total Transformation:
Simple Secrets to Maximum Empowerment,
MEGA Mindset Breakthroughs and overcoming limiting
beliefs!!

When: First call
Thursday, February 24 at 1:00 pm PST, 3:00 pm CST, 4:00 pm EST
Can’t make the call?
My gift for this call only is the download of this power-packed audio teaching.

I will also be giving away over $897 in resources during the course of this Tele-series to registrants

of this call so be sure to register.

Register here: http://tinyurl.com/totaltransformationpr

• Discipline & Self-control by Joyce Meyers
• Go for No! Yes is the Destination, No is How You Get There 
• Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not! 
• Think and Grow Rich (Penny Books)  
• TThe Eat-Clean Diet Recharged: Lasting Fat Loss That's Better than Ever! 
• The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

Are you the person everyone comes to for advice? If so Compass is providing for you to make it official and become a Professional Life Coach. Compass Coach Training is comprehensive, accelerated and affordable.

With Compass Coach Training you can become a Professional Life Coach with a comprehensive curriculum,  industry IAC ( International Association of Coaches ) partnership. This is  unique coach training design for you to  become a Certified Life Coach within a year with an - Earn While You Learn approach.

You will have clients assigned to you through Compass Independent Reps who are enrolling people into the Compass Coaching Network. Classes can be atttended virtually as to not interfere with what you are currently doing. Next class starts in March and Limited Enrollment.

Contact me if  you are interested; I will provide you with additional details. Also visit http://www.fallintoyou.com to know all about Compass - self-growth and personal development network for women.

Marlene McCray, MS

Certififed Compass Coach

Eight practices to mastering excellence in anything 

[ Read the full article: http://www.suite101.com/content/eight-practices-to-mastering-excellence-in-anything-a330382 ]